The CCA Voice - Fall/Winter 2015 - (Page 21)
tHeMe: coNNectiNG WitH tHe cUstoMer
it's a Mobile Life
By: Joanna connolly,
Purchasing Operations Manager,
t's a mobile world. But have you taken
a moment to really think about how
attached to your cell phone you have
become? Sure, you can look around at
any restaurant, any waiting room, or even
walking down the street and find people
scrolling through their latest feed, but have
you thought about what else they might
be doing with their little electronic friends?
Here's an example schedule that highlights
how entrenched in our daily activities our
mobile phones have become.
5:00 a.m. - Alarm clock on your cell
phone goes off. Tap to snooze. Decide
that it's way too cold to leave the bed and
crank up the heat on your Wi-Fi-enabled
thermostat directly from your cell phone.
5:05 a.m. - Alarm clock goes off again.
Tap to snooze. Another few minutes in bed
will give you just the time needed to brew
that perfect cup of coffee. Tap the app that
connects to your coffee pot and begin
5:10 a.m. - Alarm clock goes off again.
Hop out of bed and grab coffee. Catch up
on what your crazy friends did last night via
Facebook and review your overly packed
schedule for the day - all on that 4.7" screen
in the palm of your hand.
5:30 a.m. - Grab your running gear,
strap the phone into your armband,
connect the Bluetooth headset, start
MapMyRun, and away you go!
6:15 a.m. - Protein shake. There's
nothing high-tech here, but you do log that
drink in the latest health-tracking software.
Review your workout summary on your
phone and pledge to do better next time.
6:22 a.m. - Warm up the shower using
Wi-Fi enabled controls. What? You can't be
expected to step into a lukewarm shower.
6:23 a.m. - Check the weather for the
day on your phone to plan your outfit.
7:00 a.m. - Set the GPS on your
phone to help you find your first customer
appointment and avoid traffic. Leave
7:05 a.m. - Take a call from your mom
worried that you're in the accident they
are talking about on the news. Assure her
you're alive 10 times over.
7:07 a.m. - Pretend you are going
through a tunnel. Bye, Mom.
7:30 a.m. - Arrive at the customer site.
Check email. Check messages.
7:33 a.m. - Think, "Did I turn the heat
back down?" Check the app.
7:34 a.m. - Think, "Did I turn the lights
off?" Check the app.
9:00 a.m. - Present to the customer
using a mobile projector connected to
none other than, you guessed it, your
10:00 a.m. - Break time. Start dinner in
your Wi-Fi-enabled crock pot. Check email.
12:00 p.m. - Check to see what the
dog is doing via your home camera.
Nothing exciting there.
12:55 p.m. - Don't forget to log
that 5,000-calorie burger and fries you
1:00 p.m. - Deposit a check by taking
a picture of it and uploading it to your
4:45 p.m. - Turn the heat back on via
your app before you head home.
5:30 p.m. - Home at last! Connect the
phone to a Bluetooth speaker and play
music while prepping dinner.
7:00 p.m. - Collapse onto the couch
after a long day and see that the remote
is halfway across the room. No worries -
your phone can change the channels for
8:30 p.m. - Text your friends to make
plans for the weekend.
10:00 p.m. - Head to bed. Use an app
to make sure the doors are locked and all
sensors are armed. Toss your phone onto
the wireless charger. Nighty night.
In this world of immediate gratification,
consumers are consistently demanding
more from their mobile devices.
Manufacturers are constantly innovating
to find the next great thing to connect
to Wi-Fi. From home security and
photography to banking, if there isn't
an app that supports it, success will be
nearly impossible. Think about it the
next time you reach for your phone to
look up a phone number, listen to the
latest tunes, or read a current best seller;
this device that fits in your pocket has
replaced countless devices and print
products. So what's next? You can be sure
that whatever it is, you'll likely be able to
control it from the palm of your hand.
At Brightstar Corporation, we focus on
enhancing the performance and profitability
of key participants in the wireless device value
chain: manufacturers, operators, retailers,
and enterprises. With a comprehensive
range of logistics, value added distribution,
asset management, and recovery services,
Brightstar is recognized as a global leader
concentrated on the entire wireless ecosystem.
Voice * www.competitivecarriers.org * Fall/Winter 2015 21
Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2015
Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Excellence in Marketing Award Winners
Number Portability in a Mobile World
Mobile Broadband Brings Life-Changing Health Care Benefits to Consumers
WiFi: Keeping Consumers Connected to the Network, to Each Other, and to Your Brand
Spreading the Reach and Range of LTE
It’s a Mobile Life
Regional Carrier Cellular One Competes with the National Players by Taking a Customer-Centric Approach
5G – The Quest for a Wireless Utopia
Connectivity Leads to Smarter Water Management
Connecting with the Customer through POS/Retail Management Systems
Connecting the Mobile Customer through Innovative Roaming Hub Solutions
Building IoT for the Agile Operator
Wireless Hitting a Home Run at the Ballpark
A New Wave in Wireless: Innovative Strategies to Connect the Last Mile
Using LTE Small Cells to Improve the User Experience
What’s Trending in Customer Communications?
Nurturing Customer Connections in a Mobile World
How Multiple Phone Line Management Services Improve the Customer Experience
How Do Small Cells Fit into Wireless Networks?
Connecting with Customers Outside the Cloud
Whether Mobile or Fixed, Emerging or Established Markets, the Holy Grail of Innovation is Service Personalization
New LTE Service Delivery Approach for Rural Carriers
Index of Advertisers
Congressional Spotlight: Congressman Mike Doyle (D-PA-14)
The CCA Voice - Fall/Winter 2015