The CCA Voice - Fall/Winter 2015 - (Page 21)

tHeMe: coNNectiNG WitH tHe cUstoMer it's a Mobile Life By: Joanna connolly, Purchasing Operations Manager, Brightstar i t's a mobile world. But have you taken a moment to really think about how attached to your cell phone you have become? Sure, you can look around at any restaurant, any waiting room, or even walking down the street and find people scrolling through their latest feed, but have you thought about what else they might be doing with their little electronic friends? Here's an example schedule that highlights how entrenched in our daily activities our mobile phones have become. 5:00 a.m. - Alarm clock on your cell phone goes off. Tap to snooze. Decide that it's way too cold to leave the bed and crank up the heat on your Wi-Fi-enabled thermostat directly from your cell phone. 5:05 a.m. - Alarm clock goes off again. Tap to snooze. Another few minutes in bed will give you just the time needed to brew that perfect cup of coffee. Tap the app that connects to your coffee pot and begin the brew. 5:10 a.m. - Alarm clock goes off again. Hop out of bed and grab coffee. Catch up on what your crazy friends did last night via Facebook and review your overly packed schedule for the day - all on that 4.7" screen in the palm of your hand. 5:30 a.m. - Grab your running gear, strap the phone into your armband, connect the Bluetooth headset, start MapMyRun, and away you go! 6:15 a.m. - Protein shake. There's nothing high-tech here, but you do log that drink in the latest health-tracking software. Review your workout summary on your phone and pledge to do better next time. 6:22 a.m. - Warm up the shower using Wi-Fi enabled controls. What? You can't be expected to step into a lukewarm shower. 6:23 a.m. - Check the weather for the day on your phone to plan your outfit. 7:00 a.m. - Set the GPS on your phone to help you find your first customer appointment and avoid traffic. Leave the house. 7:05 a.m. - Take a call from your mom worried that you're in the accident they are talking about on the news. Assure her you're alive 10 times over. 7:07 a.m. - Pretend you are going through a tunnel. Bye, Mom. 7:30 a.m. - Arrive at the customer site. Check email. Check messages. 7:33 a.m. - Think, "Did I turn the heat back down?" Check the app. 7:34 a.m. - Think, "Did I turn the lights off?" Check the app. 9:00 a.m. - Present to the customer using a mobile projector connected to none other than, you guessed it, your cell phone. 10:00 a.m. - Break time. Start dinner in your Wi-Fi-enabled crock pot. Check email. Check messages. 12:00 p.m. - Check to see what the dog is doing via your home camera. Nothing exciting there. 12:55 p.m. - Don't forget to log that 5,000-calorie burger and fries you just inhaled. 1:00 p.m. - Deposit a check by taking a picture of it and uploading it to your banking app. 4:45 p.m. - Turn the heat back on via your app before you head home. 5:30 p.m. - Home at last! Connect the phone to a Bluetooth speaker and play music while prepping dinner. 7:00 p.m. - Collapse onto the couch after a long day and see that the remote is halfway across the room. No worries - your phone can change the channels for you too. 8:30 p.m. - Text your friends to make plans for the weekend. The 10:00 p.m. - Head to bed. Use an app to make sure the doors are locked and all sensors are armed. Toss your phone onto the wireless charger. Nighty night. In this world of immediate gratification, consumers are consistently demanding more from their mobile devices. Manufacturers are constantly innovating to find the next great thing to connect to Wi-Fi. From home security and photography to banking, if there isn't an app that supports it, success will be nearly impossible. Think about it the next time you reach for your phone to look up a phone number, listen to the latest tunes, or read a current best seller; this device that fits in your pocket has replaced countless devices and print products. So what's next? You can be sure that whatever it is, you'll likely be able to control it from the palm of your hand. At Brightstar Corporation, we focus on enhancing the performance and profitability of key participants in the wireless device value chain: manufacturers, operators, retailers, and enterprises. With a comprehensive range of logistics, value added distribution, asset management, and recovery services, Brightstar is recognized as a global leader concentrated on the entire wireless ecosystem. Voice * * Fall/Winter 2015 21

Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2015

Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Excellence in Marketing Award Winners
Number Portability in a Mobile World
Mobile Broadband Brings Life-Changing Health Care Benefits to Consumers
WiFi: Keeping Consumers Connected to the Network, to Each Other, and to Your Brand
Spreading the Reach and Range of LTE
It’s a Mobile Life
Regional Carrier Cellular One Competes with the National Players by Taking a Customer-Centric Approach
5G – The Quest for a Wireless Utopia
Connectivity Leads to Smarter Water Management
Connecting with the Customer through POS/Retail Management Systems
Connecting the Mobile Customer through Innovative Roaming Hub Solutions
Building IoT for the Agile Operator
Wireless Hitting a Home Run at the Ballpark
A New Wave in Wireless: Innovative Strategies to Connect the Last Mile
Using LTE Small Cells to Improve the User Experience
What’s Trending in Customer Communications?
Nurturing Customer Connections in a Mobile World
How Multiple Phone Line Management Services Improve the Customer Experience
How Do Small Cells Fit into Wireless Networks?
Connecting with Customers Outside the Cloud
Whether Mobile or Fixed, Emerging or Established Markets, the Holy Grail of Innovation is Service Personalization
New LTE Service Delivery Approach for Rural Carriers
Index of Advertisers
Congressional Spotlight: Congressman Mike Doyle (D-PA-14)

The CCA Voice - Fall/Winter 2015