The CCA Voice - Fall/Winter 2015 - (Page 27)

tHeMe: coNNectiNG WitH tHe cUstoMer connectivity Leads to Smarter Water Management By: Numerex, A leading provider of interactive machine-to-machine solutions enabling the industrial Internet of Things creating irrigation schedules, allowing managers to adjust them remotely based on weather conditions. This type of remote connection saves time by enabling the monitoring of multiple customer sites while allowing them to conserve water and reduce labor costs. Most importantly of all, the system has a positive environmental impact through the efficient use of water resources. Efficiency and cost control are critical in an industry with limited funds and engineering resources. This is precisely why this type of connectivity has become so important. Access to the right information at the right time can provide decision makers with a rich picture of performance that enables smarter decision making. e asy access to clean, usable water is critical to modern society. As the volume of surface and ground water decreases in contrast to the increasing population, private and public policy changes are being ratified for conservation of this essential resource. Stakeholders in both the public and private sector continue to seek innovation for water optimization, opening the door for technology to optimize usage and distribution. Enter the Internet of Things. The technological evolution of devices, networks, and applications has led to a tipping point where physical and digital worlds combine to deliver unprecedented data availability. Cloud-based applications now filter the flood of information into real-time, actionable intelligence that optimizes operations, predicts future events, and enables more efficient outcomes. For instance, with the drought reducing California's water supply, the irrigation industry has been hit hard with water restrictions by the state government. However, the Internet of Things is enabling this industry to redefine itself through connected technology that enables access to and analysis of large amounts of weather and soil-condition data. This data can be used to make decisions when 757453_101Telco.indd 1 The Voice * * Fall/Winter 28/07/15 2015 27 8:33 pm

Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2015

Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Excellence in Marketing Award Winners
Number Portability in a Mobile World
Mobile Broadband Brings Life-Changing Health Care Benefits to Consumers
WiFi: Keeping Consumers Connected to the Network, to Each Other, and to Your Brand
Spreading the Reach and Range of LTE
It’s a Mobile Life
Regional Carrier Cellular One Competes with the National Players by Taking a Customer-Centric Approach
5G – The Quest for a Wireless Utopia
Connectivity Leads to Smarter Water Management
Connecting with the Customer through POS/Retail Management Systems
Connecting the Mobile Customer through Innovative Roaming Hub Solutions
Building IoT for the Agile Operator
Wireless Hitting a Home Run at the Ballpark
A New Wave in Wireless: Innovative Strategies to Connect the Last Mile
Using LTE Small Cells to Improve the User Experience
What’s Trending in Customer Communications?
Nurturing Customer Connections in a Mobile World
How Multiple Phone Line Management Services Improve the Customer Experience
How Do Small Cells Fit into Wireless Networks?
Connecting with Customers Outside the Cloud
Whether Mobile or Fixed, Emerging or Established Markets, the Holy Grail of Innovation is Service Personalization
New LTE Service Delivery Approach for Rural Carriers
Index of Advertisers
Congressional Spotlight: Congressman Mike Doyle (D-PA-14)

The CCA Voice - Fall/Winter 2015