The CCA Voice - Fall/Winter 2015 - (Page 37)

tHeMe: coNNectiNG WitH tHe cUstoMer Wireless hitting a home run at the Ballpark By: ryan o'Keefe, Digital Marketing Specialist, Launch 3 Telecom D uring baseball season, fans come out in droves to root for the home team. Like many football stadiums and basketball arenas, Major League Baseball (MLB) fields are being updated with improved wireless infrastructure to handle demand and quality. In 2014, there were only nine stadiums that still did not have free wireless internet access. Over the past three years, MLB has been involved in a $300 million project for rolling out wireless at the ballpark. This has become an important aspect of the ballpark experience, and Bob Bowman, CEO of MLB Advanced Media, mandated all teams install Wi-Fi. This means that all teams - from the Miami Marlins to the New York Yankees - will now have Wi-Fi at peak capabilities. This call to action coincided with the release of the new MLB ballpark app. This app will complement and personalize fans' trips to the game with My Journal, social media, offers, rewards, and exclusive content. It also allows season ticket holders to have their tickets and e-cash digitally stored. MLB views this as a method to bring younger, more tech-savvy fans to the ballpark. Most professional leagues have realized the opportunity that comes with enabling wireless throughout their stadiums. This opens up the ability for free advertising because people take pictures and post comments frequently when attending a game. "Seventy-four million people walk through a Major League Baseball turnstile every year - and another 40 in the minor leagues," said Bob Bowman. "You want to know who those people are." During spring training, we saw glimpses of wireless expansion at Minor League complexes. Verizon's speed and strength were on display as hundreds of sites were activated across Florida, the spring training home for many teams. XLTE proved to boost wireless network performance for areas with concentrated amounts of people. large venues across the country. For over 12 years, we have been a reliable source for supplying equipment in all types of cell sites. For more information about our products and services, contact 877-878-9134 or email Launch 3 Telecom provides the wireless infrastructure equipment used in many Let Stout & Company Provide Towers From the Ground Up With Quality, Price, and Service Smart, Experienced, Responsive Is Our Way Of Doing Business Our towers are the best because of our people. We make your wireless work! Build to Suit Tower 755377_Stout.indd 1 Colocation Services Replacement Towers Land Services Site Acquisition 415 S. Commerce St. 601.445.0504 Natchez, MS 39120 The Voice * * Fall/Winter 2015 8/3/15 37 1:26 PM

Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2015

Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Excellence in Marketing Award Winners
Number Portability in a Mobile World
Mobile Broadband Brings Life-Changing Health Care Benefits to Consumers
WiFi: Keeping Consumers Connected to the Network, to Each Other, and to Your Brand
Spreading the Reach and Range of LTE
It’s a Mobile Life
Regional Carrier Cellular One Competes with the National Players by Taking a Customer-Centric Approach
5G – The Quest for a Wireless Utopia
Connectivity Leads to Smarter Water Management
Connecting with the Customer through POS/Retail Management Systems
Connecting the Mobile Customer through Innovative Roaming Hub Solutions
Building IoT for the Agile Operator
Wireless Hitting a Home Run at the Ballpark
A New Wave in Wireless: Innovative Strategies to Connect the Last Mile
Using LTE Small Cells to Improve the User Experience
What’s Trending in Customer Communications?
Nurturing Customer Connections in a Mobile World
How Multiple Phone Line Management Services Improve the Customer Experience
How Do Small Cells Fit into Wireless Networks?
Connecting with Customers Outside the Cloud
Whether Mobile or Fixed, Emerging or Established Markets, the Holy Grail of Innovation is Service Personalization
New LTE Service Delivery Approach for Rural Carriers
Index of Advertisers
Congressional Spotlight: Congressman Mike Doyle (D-PA-14)

The CCA Voice - Fall/Winter 2015