The CCA Voice - Fall/Winter 2015 - (Page 38)

tHeMe: coNNectiNG WitH tHe cUstoMer a New Wave in Wireless: innovative Strategies to connect the Last Mile By Mark ashford, Vice President North America, CBNL W ith Cisco's Visual Networking Index reporting that Internet traffic in North America (both mobile and fixed) will more than double over the next four years, the U.S. market is witnessing an explosion in data demand. This need for data means consumers and businesses expect fast access to carrier-grade services, irrespective of location. For carriers, this undoubtedly presents a challenge. Quickly rolling out carrier-grade connectivity to businesses and scaling backhaul infrastructure has historically proved challenging. Until now, the industry has had limited options. Fiber, for example, is time consuming, difficult, costly to deploy, and may have a typical pay-back period of seven years. For Competitive Local Exchange Carriers (CLECs), this limits the appeal of an all-fiber roll-out. Fortunately, wireless technology has gone through a revolution over the past year. The industry has evolved, and there are now multiple new technologies being used to complement or replace fiber. This is providing new ways for carriers to develop their own sophisticated infrastructure and enhance the quality of service they can offer their customers. One such technology is licensed pointto-multipoint (PMP), which until recently has been unavailable in the U.S. and offers a compelling new business model for backhaul and enterprise access. By combining the carrier-grade performance of licensed spectrum and the fast time to market of PMP, it can help CLECs enhance customer satisfaction and retention. From our own experience in deploying licensed PMP to U.S. carriers, we've seen how this can increase the utilization of their existing assets and provide a financially viable way to extend highcapacity, carrier-grade connectivity to underserved locations. Combined with total cost of ownership savings of up to 54 percent (compared to fiber or point-topoint), these benefits equate to dramatic profitability advantages and mark a new wave of wireless. Connecting America with Heterogeneous Distributed Networks Helping Carriers Better Serve Their Customers 38 761484_ExteNet.indd The Voice * * Fall/Winter 2015 1 8/11/15 12:02 PM

Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2015

Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Excellence in Marketing Award Winners
Number Portability in a Mobile World
Mobile Broadband Brings Life-Changing Health Care Benefits to Consumers
WiFi: Keeping Consumers Connected to the Network, to Each Other, and to Your Brand
Spreading the Reach and Range of LTE
It’s a Mobile Life
Regional Carrier Cellular One Competes with the National Players by Taking a Customer-Centric Approach
5G – The Quest for a Wireless Utopia
Connectivity Leads to Smarter Water Management
Connecting with the Customer through POS/Retail Management Systems
Connecting the Mobile Customer through Innovative Roaming Hub Solutions
Building IoT for the Agile Operator
Wireless Hitting a Home Run at the Ballpark
A New Wave in Wireless: Innovative Strategies to Connect the Last Mile
Using LTE Small Cells to Improve the User Experience
What’s Trending in Customer Communications?
Nurturing Customer Connections in a Mobile World
How Multiple Phone Line Management Services Improve the Customer Experience
How Do Small Cells Fit into Wireless Networks?
Connecting with Customers Outside the Cloud
Whether Mobile or Fixed, Emerging or Established Markets, the Holy Grail of Innovation is Service Personalization
New LTE Service Delivery Approach for Rural Carriers
Index of Advertisers
Congressional Spotlight: Congressman Mike Doyle (D-PA-14)

The CCA Voice - Fall/Winter 2015