The CCA Voice - Fall/Winter 2015 - (Page 45)

tHeMe: coNNectiNG WitH tHe cUstoMer how Multiple Phone Line Management Services improve the customer experience By: Dominic Gomez, President & CEO, Movius Corporation T o address the growing Bring Your Own Device (BYOD) trend, today's employees and IT managers alike are leveraging multiple phone line management services that allow for a separation between personal and business-related calls, texts, and data usage on a single mobile device. These services provide multiple phone lines on a single device, essentially splitting users' single mobile phones into multiple identities - one for business and one for personal use. These services not only separate data, such as work and personal emails, but they also provide users with separate voice and text capabilities, allowing a separation between work and personal phone calls and messages. OTT services give smaller operators an opportunity to increase revenue generation and market share by layering services on top of existing subscriptions. Some multiple phone line management services available today also provide split-billing features. With calling, texts, and data already separated as an over-the-top (OTT) service, splitting the charges for each of these identities is simple. The employer receives one invoice outlining all the business charges, and the employee receives a separate invoice for their personal calls, texts, and data - eliminating the need to include cell phone charges on an expense report. However, users should be aware that many of these services simply are not setup for Wi-Fi offloading. As a result, the quality of voice calls becomes weak or drops off as the user walks or drives away from a dedicated Wi-Fi connection. creating New revenue Streams for Smaller carriers and increasing BYoD Flexibility According to a survey conducted by mobilesquared of more than 60 mobile network operators (MNOs) worldwide, 96 percent of mobile operators acknowledged the benefits of OTT partnerships. In fact, the survey predicts that the global mobile operator opportunity for OTT communication will be worth $42.9 billion by 2018. While MNOs once viewed OTT services as a threat, most are now recognizing the potential these services provide. While larger network carriers can maintain the bulk of the mobile subscribers worldwide, OTT services give smaller operators an opportunity to increase revenue generation and market share by layering services on top of existing subscriptions. This opportunity for revenue generation The - as well as the opportunity to steal away customers - also increases greatly with OTT services that are carrier-agnostic, allowing smaller carriers to add the service as a layer to essentially any existing mobile service (a true cross-carrier Telco grade service delivery). To improve subscriber satisfaction and retention - especially among BYOD deployments - MNOs should consider leveraging holistic multiple phone line management services that enable the user to easily separate business data, calls, and text messages from those that are personal. The better services provide users with a simple, subscription-based pricing model (allowing for a "pay as you go" business model) as well as separate invoicing for business and personal charges - saving time and effort for both the user and their company. These services also enable customers to keep their devices longer and give them the flexibility to use their devices on any mobile carrier platform. This flexibility enables MNOs to gain new voice and data revenue streams on devices that typically were not accessible (e.g., voice revenue from a Wi-Fi-only tablet or enterprise data revenue from a containerized employee device enabled with split billing). Enterprises and SMBs seeking to deploy multiple phone line management services as part of their BYOD policies should leverage services that offer both VoIP (Cellular data 3G/4G/LTE or Wi-Fi, which is becoming pervasive) and cellular TDM. By offering both, mobile workers can experience a significantly higher quality of service and improved user experience. As soon as users step away from their Wi-Fi connection, the phone service Voice * * Fall/Winter 2015 45

Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2015

Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Excellence in Marketing Award Winners
Number Portability in a Mobile World
Mobile Broadband Brings Life-Changing Health Care Benefits to Consumers
WiFi: Keeping Consumers Connected to the Network, to Each Other, and to Your Brand
Spreading the Reach and Range of LTE
It’s a Mobile Life
Regional Carrier Cellular One Competes with the National Players by Taking a Customer-Centric Approach
5G – The Quest for a Wireless Utopia
Connectivity Leads to Smarter Water Management
Connecting with the Customer through POS/Retail Management Systems
Connecting the Mobile Customer through Innovative Roaming Hub Solutions
Building IoT for the Agile Operator
Wireless Hitting a Home Run at the Ballpark
A New Wave in Wireless: Innovative Strategies to Connect the Last Mile
Using LTE Small Cells to Improve the User Experience
What’s Trending in Customer Communications?
Nurturing Customer Connections in a Mobile World
How Multiple Phone Line Management Services Improve the Customer Experience
How Do Small Cells Fit into Wireless Networks?
Connecting with Customers Outside the Cloud
Whether Mobile or Fixed, Emerging or Established Markets, the Holy Grail of Innovation is Service Personalization
New LTE Service Delivery Approach for Rural Carriers
Index of Advertisers
Congressional Spotlight: Congressman Mike Doyle (D-PA-14)

The CCA Voice - Fall/Winter 2015