The CCA Voice - Fall/Winter 2015 - (Page 50)

tHeMe: coNNectiNG WitH tHe cUstoMer New LTe Service Delivery approach for rural carriers By: eric abbott, Director Product Management and CTO Office Jason osborne, Vice President of Business Development, ExteNet Systems T here are approximately 100 million Americans - one-third of the U.S. population - without access to advanced broadband connectivity.1 In an effort to narrow this gap, rural-based service providers are seeking out new delivery models that are cost-effective, sustainable, and reliable across their service areas. carrier challenge It's not a question of demand; the adoption rate across rural communities that are provided service choices can typically exceed 60 percent, especially as smartphone penetration in the U.S. exceeded 70 percent in 2014.1 For the rural carrier, offering this broadband connectivity today means delivering 4G LTE-based solutions. However, finding a solution that is economically viable remains a major challenge. Without the economics of a broader customer base, carriers may often need to compromise on service offerings, think short term, or attempt to charge more than local markets are willing to pay. While the Federal Communications Commission (FCC) is attempting to help address some of these issues, rural carriers must still solve the overall competitive challenge now, while keeping an eye toward the future. 50 The Solution As carriers search the landscape for new ideas and answers, one approach is to rethink existing deployment architectures and methodologies. The industry is responding by developing new, enabling solutions such as highly scalable, SDN-based, 4G-LTE Evolved Packet Core (EPC) solutions that leverage the aforementioned advantages of new approaches to traditional architectures. For example, ExteNet Systems, an established and proven company in the wireless industry, sells mNET. ExteNet's mNET EPC serves to illustrate these points by virtualizing many of the functions of an EPC, which permits rural carriers to cost-effectively and quickly deploy 4G services. Adding to this is a growing list of other solution providers who offer similar, standards-based architectures, which ensures interoperability with existing 4G infrastructures, thus paving the way for an expansive growth in rural carrier network services. Figure 1: exteNet's mNeT ePc Additionally, these 3GPP-compliant solutions promote Radio Access Network (RAN) vendor neutrality given their inherent archetype, and this extends to macro, small cell, DAS, and other implementations of RAN. It bears Voice * www.competitivecarriers.org * Fall/Winter 2015 mention that a critical success factor for these new SDN EPCs is the need to support a broad vendor landscape in order to make the solution economically and technically viable. Accordingly, rural carriers are able to achieve demonstrable network operational efficiencies well in advance of industry projections. Indeed, the favorable economics of mNET-like solutions deliver substantial savings to carriers on both the capex and opex fronts when compared to alternative legacy solutions. In short, such revolutionary technology allows the carrier to quickly monetize their investment, paying only as they scale the business, while providing the flexibility to define and deliver services as their particular market environment dictates. Many carriers, both large and small, have already chosen this path. Supported services and applications of SDN-based EPCs include the following: * Fixed Broadband Services * Mobile Broadband * 4G LTE Roaming * Wireless Local Loop (VoIP) * Mobile VoIP * "LTE Relay" for Small Cell Backhaul * Wi-Fi (including LTE session persistence) Additional enabling use cases include LTE Relay and LTE and WiFi http://www.competitivecarriers.org

Table of Contents for the Digital Edition of The CCA Voice - Fall/Winter 2015

Board of Directors/Staff
Chairman’s Letter by Jonathan Foxman
A Message from the President & CEO by Steven K. Berry
CCA’s 2015 Excellence in Marketing Award Winners
Number Portability in a Mobile World
Mobile Broadband Brings Life-Changing Health Care Benefits to Consumers
WiFi: Keeping Consumers Connected to the Network, to Each Other, and to Your Brand
Spreading the Reach and Range of LTE
It’s a Mobile Life
Regional Carrier Cellular One Competes with the National Players by Taking a Customer-Centric Approach
5G – The Quest for a Wireless Utopia
Connectivity Leads to Smarter Water Management
Connecting with the Customer through POS/Retail Management Systems
Connecting the Mobile Customer through Innovative Roaming Hub Solutions
Building IoT for the Agile Operator
Wireless Hitting a Home Run at the Ballpark
A New Wave in Wireless: Innovative Strategies to Connect the Last Mile
Using LTE Small Cells to Improve the User Experience
What’s Trending in Customer Communications?
Nurturing Customer Connections in a Mobile World
How Multiple Phone Line Management Services Improve the Customer Experience
How Do Small Cells Fit into Wireless Networks?
Connecting with Customers Outside the Cloud
Whether Mobile or Fixed, Emerging or Established Markets, the Holy Grail of Innovation is Service Personalization
New LTE Service Delivery Approach for Rural Carriers
Index of Advertisers
Congressional Spotlight: Congressman Mike Doyle (D-PA-14)

The CCA Voice - Fall/Winter 2015

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