Canadian Retailer - Winter 2013 - 8

RETAIL CURRENTS

TREND-WATCH

CALENDAR

ONE OF COUNTRY’S LARGEST CONSUMER STUDIES REVEALS
CANADIANS’ SHOPPING HABITS

RCC EVENTS

A study conducted by BrandSpark of more than 100,000 Canadians
illustrates the trends related to their everyday purchasing decisions.
Revealed in the study are shopper's attitudes towards the economy, the
environment, food and nutrition, health and beauty habits, purchase
decision inﬂuencers, media habits, and new technology.
Findings of the study reveal the following:
Consumer Skepticism about the environment

40% — Percentage of consumers who are willing to pay more
for environmentally friendly products, while 70 per cent appreciate when manufacturers cover the costs of production
and offer environmental beneﬁts without increased costs.
Private Label versus Brand Names

50% — The percentage of Canadians who typically identify
product types on their shopping list and decide on the
brand once in store.
Perceptions of the economy

35% — The percentage of Canadians who feel the country
is still in recession. This number is down from 61 per cent
in 2012.
New Product Interest

67% — The percentage of Canadians who are willing to
pay more for a new product that is better than what is
currently available.
Mobile Shopping Habits

40% — The percentage of shoppers who say they have
made a different purchase decision because of information
accessed on their smartphone while in store. 22 per cent
say that they’ll search for product reviews on the spot.
Purchase Influencers

80% — The percentage of Canadians who say that ﬂyers
inﬂuence which items make it on their shopping lists.
More than 90 per cent say they read print ﬂyers and
26 per cent regularly read digital grocery store ﬂyers.
Among those reading both print and digital formats, 71
per cent still prefer the print ﬂyer.
Nutritional Knowledge Gap

73% — The percentage of Canadians who report to actively
making changes in their lifestyle to be healthier.
SOURCE: Econsultancy’s Christmas 2013 U.S. Online Shopping Survey

canadian retailer | winter 2013 | www.retailcouncil.org/cdnretailer

Retail Human Resources
Conference

Monday, April 8 – Tuesday,
April 9, 2013
International Centre,
Toronto, ON
Canadian Booksellers - Libris
Awards

Monday, June 3, 2013
Toronto Congress Centre,
Toronto, ON
STORE 2013

Tuesday, June 4 – Wednesday,
June 5, 2013
Toronto Congress Centre,
Toronto, ON
Excellence in Retail Awards
(ERA) Gala

Tuesday, June 4, 2013
Toronto Congress Centre,
Toronto, ON
Grand Prix Awards Gala

Wednesday, June 5, 2013
Toronto Congress Centre,
Toronto, ON
INDUSTRY EVENTS
Store Brands Decisions
Innovation & Marketing Summit

February 27 - March 1, 2013
Chicago, IL
*Special pricing for RCC
members
Decoding Retailer Security

March 21, 2013
Toronto, ON
RAC 2013 Symposium

April 25, 2013
Mississauga, ON
Events subject to change. For
more information about these
events, as well as updates and
other industry events listings,
visit our website at www.
retailcouncil.org. Send your
events at least two months
in advance to cdnretailer@
retailcouncil.org.

http://www.retailcouncil.org http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Winter 2013

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