Canadian Retailer - Winter 2013 - 8

RETAIL CURRENTS

TREND-WATCH

CALENDAR

ONE OF COUNTRY’S LARGEST CONSUMER STUDIES REVEALS
CANADIANS’ SHOPPING HABITS

RCC EVENTS

A study conducted by BrandSpark of more than 100,000 Canadians
illustrates the trends related to their everyday purchasing decisions.
Revealed in the study are shopper's attitudes towards the economy, the
environment, food and nutrition, health and beauty habits, purchase
decision influencers, media habits, and new technology.
Findings of the study reveal the following:
Consumer Skepticism about the environment

40% — Percentage of consumers who are willing to pay more
for environmentally friendly products, while 70 per cent appreciate when manufacturers cover the costs of production
and offer environmental benefits without increased costs.
Private Label versus Brand Names

50% — The percentage of Canadians who typically identify
product types on their shopping list and decide on the
brand once in store.
Perceptions of the economy

35% — The percentage of Canadians who feel the country
is still in recession. This number is down from 61 per cent
in 2012.
New Product Interest

67% — The percentage of Canadians who are willing to
pay more for a new product that is better than what is
currently available.
Mobile Shopping Habits

40% — The percentage of shoppers who say they have
made a different purchase decision because of information
accessed on their smartphone while in store. 22 per cent
say that they’ll search for product reviews on the spot.
Purchase Influencers

80% — The percentage of Canadians who say that flyers
influence which items make it on their shopping lists.
More than 90 per cent say they read print flyers and
26 per cent regularly read digital grocery store flyers.
Among those reading both print and digital formats, 71
per cent still prefer the print flyer.
Nutritional Knowledge Gap

73% — The percentage of Canadians who report to actively
making changes in their lifestyle to be healthier.
SOURCE: Econsultancy’s Christmas 2013 U.S. Online Shopping Survey

8|

canadian retailer | winter 2013 | www.retailcouncil.org/cdnretailer

Retail Human Resources
Conference

Monday, April 8 – Tuesday,
April 9, 2013
International Centre,
Toronto, ON
Canadian Booksellers - Libris
Awards

Monday, June 3, 2013
Toronto Congress Centre,
Toronto, ON
STORE 2013

Tuesday, June 4 – Wednesday,
June 5, 2013
Toronto Congress Centre,
Toronto, ON
Excellence in Retail Awards
(ERA) Gala

Tuesday, June 4, 2013
Toronto Congress Centre,
Toronto, ON
Grand Prix Awards Gala

Wednesday, June 5, 2013
Toronto Congress Centre,
Toronto, ON
INDUSTRY EVENTS
Store Brands Decisions
Innovation & Marketing Summit

February 27 - March 1, 2013
Chicago, IL
*Special pricing for RCC
members
Decoding Retailer Security

March 21, 2013
Toronto, ON
RAC 2013 Symposium

April 25, 2013
Mississauga, ON
Events subject to change. For
more information about these
events, as well as updates and
other industry events listings,
visit our website at www.
retailcouncil.org. Send your
events at least two months
in advance to cdnretailer@
retailcouncil.org.


http://www.retailcouncil.org http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Winter 2013

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2013

Publisher's Desk
Retail Currents
50 Year of Retail Advocacy
Preparing for Succession, Stitch by Stitch
Getting It Together to Get It Online
Social Media 101
Searching For Certainty
Working Toward A More Harmonized Approach
The Brick: Leaders in Retail and Sustainability
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Winter 2013 - cover1
Canadian Retailer - Winter 2013 - cover2
Canadian Retailer - Winter 2013 - 3
Canadian Retailer - Winter 2013 - Publisher's Desk
Canadian Retailer - Winter 2013 - 5
Canadian Retailer - Winter 2013 - Retail Currents
Canadian Retailer - Winter 2013 - 7
Canadian Retailer - Winter 2013 - 8
Canadian Retailer - Winter 2013 - 9
Canadian Retailer - Winter 2013 - 50 Year of Retail Advocacy
Canadian Retailer - Winter 2013 - 11
Canadian Retailer - Winter 2013 - Preparing for Succession, Stitch by Stitch
Canadian Retailer - Winter 2013 - 13
Canadian Retailer - Winter 2013 - 14
Canadian Retailer - Winter 2013 - 15
Canadian Retailer - Winter 2013 - 16
Canadian Retailer - Winter 2013 - 17
Canadian Retailer - Winter 2013 - 18
Canadian Retailer - Winter 2013 - Getting It Together to Get It Online
Canadian Retailer - Winter 2013 - 20
Canadian Retailer - Winter 2013 - 21
Canadian Retailer - Winter 2013 - 22
Canadian Retailer - Winter 2013 - 23
Canadian Retailer - Winter 2013 - Social Media 101
Canadian Retailer - Winter 2013 - 25
Canadian Retailer - Winter 2013 - Searching For Certainty
Canadian Retailer - Winter 2013 - 27
Canadian Retailer - Winter 2013 - 28
Canadian Retailer - Winter 2013 - 29
Canadian Retailer - Winter 2013 - 30
Canadian Retailer - Winter 2013 - 31
Canadian Retailer - Winter 2013 - 32
Canadian Retailer - Winter 2013 - Working Toward A More Harmonized Approach
Canadian Retailer - Winter 2013 - 34
Canadian Retailer - Winter 2013 - 35
Canadian Retailer - Winter 2013 - The Brick: Leaders in Retail and Sustainability
Canadian Retailer - Winter 2013 - 37
Canadian Retailer - Winter 2013 - 38
Canadian Retailer - Winter 2013 - 39
Canadian Retailer - Winter 2013 - 40
Canadian Retailer - Winter 2013 - Advertiser's Index
Canadian Retailer - Winter 2013 - Retail Quick Tips
Canadian Retailer - Winter 2013 - 43
Canadian Retailer - Winter 2013 - cover3
Canadian Retailer - Winter 2013 - cover4
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