Canadian Retailer - Winter 2014 - 12

RECRUITING TALENT

SOURCING RETAIL
TALENT FOR TODAY'S
BUSINESS NEEDS
Many HR departments within the
industry are recruiting outside of the
traditional channels to satisfy the
growing demand of work
BY ANDREW HIND

Where are you searching for talent? Many retailers are finding theirs through non-traditional channels.
IT'S a familiar story: business is booming
"There's so much more to retail than the
but companies can't ﬁnd enough qualiﬁed
people to get the work done. Many retail- sales floor, so many lucrative and in-demand
ers across the country are experiencing this careers. If you show people how rewarding
trend. Despite their size, format or location, a a retail career can be and provide them with
vast majority of retailers in Canada cite the the tools to be successful, they'll love the
shortage of qualiﬁed workers as the most sigchallenges and rewards."
niﬁcant challenge they face.
- MARIO PASCUCCI
"15 per cent of jobs in Canada are retail.
Co-ordinator, George Brown College Centre of Business
Even in Alberta, there are more people employed in retail than in oil and gas. But when
unemployment drops to around 4 per cent it, becomes really Finding the right talent
challenging for retail to attract good workers," explains Paul
To succeed in today's increasingly comMcElhone of the University of Alberta, noting that the prob- petitive employment environment, retailers
lem is acute for retailers nationwide.
are required to change the way they attract
Some companies have responded to this challenge by hiring talent and where they look for it. For manageunderqualiﬁed workers and then training them at their own ment positions, that means looking towards
expense. Others have opted to give high performing employ- post-secondary institutions for the best and
ees greater responsibility and increased overtime. And some brightest. To ﬁll the vast number of other jobs
have hired temporary workers to meet the increasing demands within the organization, retailers are starting
of work. However, too many companies in the face of such em- to look to new sources for employees.
ployee shortfalls have elected not to expand business to fully
"With increased competition and sophisticameet this demand. Yet, none of the aforementioned options are tion of business practices its becoming imperasustainable for business in the long term.
tive for retailers to turn to university graduates.

12 |

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Canadian Retailer - Winter 2014

Table of Contents for the Digital Edition of Canadian Retailer - Winter 2014

Publisher’s Desk
Retail Currents
Sourcing Retail Talent for Today’s Business Needs
Hr: The Missing Piece to the Omnichannel Puzzle
Excellent Customer Service for Everybody
Different Is the Brand
Hats Off to Customer Service
Total Rewards: Beyond the Numbers
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Winter 2014 - cover1
Canadian Retailer - Winter 2014 - cover2
Canadian Retailer - Winter 2014 - 3
Canadian Retailer - Winter 2014 - Publisher’s Desk
Canadian Retailer - Winter 2014 - 5
Canadian Retailer - Winter 2014 - Retail Currents
Canadian Retailer - Winter 2014 - 7
Canadian Retailer - Winter 2014 - 8
Canadian Retailer - Winter 2014 - 9
Canadian Retailer - Winter 2014 - 10
Canadian Retailer - Winter 2014 - 11
Canadian Retailer - Winter 2014 - Sourcing Retail Talent for Today’s Business Needs
Canadian Retailer - Winter 2014 - 13
Canadian Retailer - Winter 2014 - 14
Canadian Retailer - Winter 2014 - 15
Canadian Retailer - Winter 2014 - Hr: The Missing Piece to the Omnichannel Puzzle
Canadian Retailer - Winter 2014 - 17
Canadian Retailer - Winter 2014 - 18
Canadian Retailer - Winter 2014 - Excellent Customer Service for Everybody
Canadian Retailer - Winter 2014 - 20
Canadian Retailer - Winter 2014 - 21
Canadian Retailer - Winter 2014 - 22
Canadian Retailer - Winter 2014 - 23
Canadian Retailer - Winter 2014 - Different Is the Brand
Canadian Retailer - Winter 2014 - 25
Canadian Retailer - Winter 2014 - 26
Canadian Retailer - Winter 2014 - 27
Canadian Retailer - Winter 2014 - 28
Canadian Retailer - Winter 2014 - 29
Canadian Retailer - Winter 2014 - Hats Off to Customer Service
Canadian Retailer - Winter 2014 - 31
Canadian Retailer - Winter 2014 - 32
Canadian Retailer - Winter 2014 - 33
Canadian Retailer - Winter 2014 - Total Rewards: Beyond the Numbers
Canadian Retailer - Winter 2014 - 35
Canadian Retailer - Winter 2014 - 36
Canadian Retailer - Winter 2014 - Advertiser's Index
Canadian Retailer - Winter 2014 - Retail Quick Tips
Canadian Retailer - Winter 2014 - cover3
Canadian Retailer - Winter 2014 - cover4
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