Canadian Retailer - Winter 2014 - 34
PERFORMANCE INCENTIVE
TOTAL REWARDS
BEYOND THE NUMBERS
Efforts by retailers to retain top talent today include
compensation and incentives that go well beyond
traditional monetary rewards
BY DANIELLE HARDER
HAVE BLUE HAIR and tattoos? LUSH Fresh
"This current generation really places
Handmade Cosmetics may have a career for
you. The Vancouver-based company prides emphasis on [community involveitself on creating a culture of individuality ment]. They've seen big corporations
and entrepreneurialism, something that has
make a lot of money and they feel they
enabled it to attract and retain strong retail
staff, according to Director of Brand Com- need to give back."
- THERISA D'AMATO
munication, Brandi Halls.
Senior Director of Human Resources, Staples
Halls credits Co-Founder Mark Constantine for this achievement whose philosophy
is "about finding the talent where it's unseen in the business there and why they should invest in you."
and giving it the space to entertain."
Crawford holds up LUSH as a company
"I was one of those individuals," she says, explaining that that's hitting this mark. "They've really
early in her career in public relations at LUSH she was asked thought about the alignment with the custo open an office in New York for North America. "I thrived tomer value proposition," he says.
and that was my next stepping stone."
Its Charity Pots program is just one example. LUSH sells special 'pots' of hand
Part of the culture
and body lotion with the full price of every
Increasingly, retailers are looking beyond compensation sale going toward charities worldwide. Since
to non-monetary rewards as a way to recruit and retain top 2007, the company has donated more than
retail talent, according to Neil Crawford, Partner and Leader $4-million to more than 350 charities.
of Best Employers in Canada Survey at Aon Hewitt.
Potential employees are drawn to LUSH
He says the best employers are doing a better job of tying because of campaigns like this, says Halls.
employees to the brand and customer experience.
Recently, a number of store managers went
"As customers, we like a product and we're exchanging to Guatemala to build a school that was a remoney for it," he says. "As an employee you're there for eight cipient of some of these funds.
hours. Employers need to be clear about why you should work
"They're out there volunteering," she says.
34 |
canadian retailer | winter 2014 | www.retailcouncil.org/cdnretailer
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Canadian Retailer - Winter 2014
Table of Contents for the Digital Edition of Canadian Retailer - Winter 2014
Publisher’s Desk
Retail Currents
Sourcing Retail Talent for Today’s Business Needs
Hr: The Missing Piece to the Omnichannel Puzzle
Excellent Customer Service for Everybody
Different Is the Brand
Hats Off to Customer Service
Total Rewards: Beyond the Numbers
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Winter 2014 - cover1
Canadian Retailer - Winter 2014 - cover2
Canadian Retailer - Winter 2014 - 3
Canadian Retailer - Winter 2014 - Publisher’s Desk
Canadian Retailer - Winter 2014 - 5
Canadian Retailer - Winter 2014 - Retail Currents
Canadian Retailer - Winter 2014 - 7
Canadian Retailer - Winter 2014 - 8
Canadian Retailer - Winter 2014 - 9
Canadian Retailer - Winter 2014 - 10
Canadian Retailer - Winter 2014 - 11
Canadian Retailer - Winter 2014 - Sourcing Retail Talent for Today’s Business Needs
Canadian Retailer - Winter 2014 - 13
Canadian Retailer - Winter 2014 - 14
Canadian Retailer - Winter 2014 - 15
Canadian Retailer - Winter 2014 - Hr: The Missing Piece to the Omnichannel Puzzle
Canadian Retailer - Winter 2014 - 17
Canadian Retailer - Winter 2014 - 18
Canadian Retailer - Winter 2014 - Excellent Customer Service for Everybody
Canadian Retailer - Winter 2014 - 20
Canadian Retailer - Winter 2014 - 21
Canadian Retailer - Winter 2014 - 22
Canadian Retailer - Winter 2014 - 23
Canadian Retailer - Winter 2014 - Different Is the Brand
Canadian Retailer - Winter 2014 - 25
Canadian Retailer - Winter 2014 - 26
Canadian Retailer - Winter 2014 - 27
Canadian Retailer - Winter 2014 - 28
Canadian Retailer - Winter 2014 - 29
Canadian Retailer - Winter 2014 - Hats Off to Customer Service
Canadian Retailer - Winter 2014 - 31
Canadian Retailer - Winter 2014 - 32
Canadian Retailer - Winter 2014 - 33
Canadian Retailer - Winter 2014 - Total Rewards: Beyond the Numbers
Canadian Retailer - Winter 2014 - 35
Canadian Retailer - Winter 2014 - 36
Canadian Retailer - Winter 2014 - Advertiser's Index
Canadian Retailer - Winter 2014 - Retail Quick Tips
Canadian Retailer - Winter 2014 - cover3
Canadian Retailer - Winter 2014 - cover4
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