Canadian Retailer - The Human Resources Issue - 23
Modern recruiting methods won't displace the
human factor in hiring, but can be an ally. How
are retailers and recruiting firms seizing opportunities to identify and select talent in the digital
age? And how are newer approaches supporting
more effective hiring decisions?
Keep it simple
Start with a retailer's website, which can be a
great recruitment vehicle. "The best retailers
want to hire their customers," says Jane Stollar, Client Relations Manager at Integral Retail.
"They're already passionate about your brand. So
give a sense of your company culture, and what
people get out of working there."
Don't make it difficult to find the ca- "THE BEST RETAILERS
WANT TO HIRE THEIR
reer section on your website, or bury
CUSTOMERS. THEY'RE
people in the fine details, she says.
ALREADY PASSIONATE
"You don't want candidates to have
ABOUT YOUR BRAND.
to click through six layers."
SO GIVE A SENSE
Stollar adds that talent is relying
OF YOUR COMPANY
much more on setting up alerts and
CULTURE, AND WHAT
having those postings roll right into
PEOPLE GET OUT OF
their inbox. "As a candidate, you can
WORKING THERE."
get ads that are relative to a city, a
title or a particular company," she
- JANE STOLLAR
says. "People don't want to have to
Integral Retail
go to 10-15 sites to find out all the opportunities."
Mobile phones are reshaping, too, how retailers
should position job opportunities. Size matters.
Assume that job postings-as well as other information on the workplace-are often viewed on a
tiny screen.
"You need to get your key message across
quickly on those types of devices," says Cameron Laker, CEO of Mindfield
Group, a B.C.-based recruiting firm.
To be effective, be brief. That means replacing lengthy job descriptions
with a succinct flavour of the company. It's important to emphasize the corporate culture fit-this is what you're all about as a retailer, and this is the
type of person you're looking for.
A peek inside
Technology has made it much easier for employers and job seekers to find
out about each other. "Candidates will check everything out online. We see
that as employer branding opportunities," says Davis.
Any digital footprint is a chance to reinforce that brand. For Davis, one
measure of cultural health is staff activity on social media. When employees post about the company, it creates a buzz for Town Shoes as a retailer
and an employer. "That's important," says Davis.
Recruitment advertising is specific to a need today. Employer branding
is ongoing. On Twitter and Facebook, H&M highlights interesting things
happening at the retailer and about the people serving customers. The company also produced a promotional video series of store managers talking
about their best moments at H&M.
www.retailcouncil.org/cdnretailer
THE HUMAN RESOURCES ISSUE
| CANADIAN RETAILER | 2 3
http://www.retailcouncil.org/cdnretailer
Table of Contents for the Digital Edition of Canadian Retailer - The Human Resources Issue
PUBLISHER’S DESK
RETAIL CURRENTS
UNDER THE BANNER
RETAIL: AT ISSUE
THE CSCA RETAIL 100
SUBMISSIONS ARE IN!
BUILDING A CULTURE OF POSITIVE MENTAL HEALTH
HIRING IN THE DIGITAL AGE
THE MILLENNIAL EFFECT
WORKING TOGETHER—REALLY TOGETHER
TRANSFORMING RETAIL HR THROUGH NEW TECHNOLOGY
ADVERTISERS’ INDEX
Canadian Retailer - The Human Resources Issue - cover1
Canadian Retailer - The Human Resources Issue - cover2
Canadian Retailer - The Human Resources Issue - 3
Canadian Retailer - The Human Resources Issue - insert1
Canadian Retailer - The Human Resources Issue - insert2
Canadian Retailer - The Human Resources Issue - PUBLISHER’S DESK
Canadian Retailer - The Human Resources Issue - 5
Canadian Retailer - The Human Resources Issue - RETAIL CURRENTS
Canadian Retailer - The Human Resources Issue - 7
Canadian Retailer - The Human Resources Issue - UNDER THE BANNER
Canadian Retailer - The Human Resources Issue - 9
Canadian Retailer - The Human Resources Issue - RETAIL: AT ISSUE
Canadian Retailer - The Human Resources Issue - 11
Canadian Retailer - The Human Resources Issue - THE CSCA RETAIL 100
Canadian Retailer - The Human Resources Issue - 13
Canadian Retailer - The Human Resources Issue - 14
Canadian Retailer - The Human Resources Issue - 15
Canadian Retailer - The Human Resources Issue - SUBMISSIONS ARE IN!
Canadian Retailer - The Human Resources Issue - 17
Canadian Retailer - The Human Resources Issue - BUILDING A CULTURE OF POSITIVE MENTAL HEALTH
Canadian Retailer - The Human Resources Issue - 19
Canadian Retailer - The Human Resources Issue - 20
Canadian Retailer - The Human Resources Issue - 21
Canadian Retailer - The Human Resources Issue - HIRING IN THE DIGITAL AGE
Canadian Retailer - The Human Resources Issue - 23
Canadian Retailer - The Human Resources Issue - 24
Canadian Retailer - The Human Resources Issue - 25
Canadian Retailer - The Human Resources Issue - THE MILLENNIAL EFFECT
Canadian Retailer - The Human Resources Issue - 27
Canadian Retailer - The Human Resources Issue - 28
Canadian Retailer - The Human Resources Issue - 29
Canadian Retailer - The Human Resources Issue - WORKING TOGETHER—REALLY TOGETHER
Canadian Retailer - The Human Resources Issue - 31
Canadian Retailer - The Human Resources Issue - 32
Canadian Retailer - The Human Resources Issue - 33
Canadian Retailer - The Human Resources Issue - TRANSFORMING RETAIL HR THROUGH NEW TECHNOLOGY
Canadian Retailer - The Human Resources Issue - 35
Canadian Retailer - The Human Resources Issue - 36
Canadian Retailer - The Human Resources Issue - 37
Canadian Retailer - The Human Resources Issue - ADVERTISERS’ INDEX
Canadian Retailer - The Human Resources Issue - cover3
Canadian Retailer - The Human Resources Issue - cover4
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