Canadian Retailer - Spring 2013 - 27
MYSTORE RETAILER'S GUIDE VOL. 9.2: TALENT MANAGEMENT
A P U B L I C AT I O N O F
S P O N S O R E D BY
MENTORING
TOMORROW’S
TALENT
IDEAS FOR CREATING
RETAIL MENTORSHIP
PROGRAMS
BY ROBERT PRICE
R
esearch across a variety of disciplines
looking at a variety of industries all come
to the same conclusion about mentoring—
it leads to better employee retention rates and
happier employees who feel more valued. In the
retail and service industries, mentorship often
leads to improved customer service because mature, fully engaged employees know the value of
delivering top-line customer service.
This Retailer’s Guide aims to get retailers
thinking about mentorship and how they might
design and implement mentoring activities or a
full-scale mentorship program.
The difference between coaching
and mentoring
Baseball coaches get their hands dirty. If
the player standing at home plate can’t get
the swing right, the coach picks up a bat and
shows how it’s done.
On the store floor, retail managers coach associates on every aspect of the business: how
to run the cash, how to engage customers, how
to stock the shelf, and so on. Coaching is foundational to retail management. Mentoring—
that’s something else.
www.retailcouncil.org/training/retailersguides
The difference between coaching and mentoring is a difference in goals, says Cy Charney,
president of Charney & Associates, a consultancy specializing in employee development.
“Coaching aims to give employees technical skills. The goal is immediate and
hands-on. Mentoring has a farther horizon.
Mentoring focuses on career development.
The goal is to help a person develop the skills
of mature, reasoning, responsible leaders.”
Five pressure points that can undo a
mentoring program
Mentoring is about human relationships.
By definition, it is fraught with human problems. Here are five pressure points that retailers should consider when thinking about
how to implement mentoring programs.
1. Support: Senior leadership must support
the program.
Like any successful human resources
program, senior leaders and store owners
must champion mentorship because they
are the only ones who can make it happen. Senior managers need to pick their
successors, show protégés where the comwww.retailcouncil.org/cdnretailer | spring 2013 | canadian retailer |
27
http://www.retailcouncil.org/cdnretailer
http://www.retailcouncil.org/training/retailersguides
Canadian Retailer - Spring 2013
Table of Contents for the Digital Edition of Canadian Retailer - Spring 2013
PUBLISHER’S DESK
RETAIL CURRENTS
EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
THE EVOLUTION OF CUSTOMER SERVICE
THE TARGET IMPACT
THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
MENTORING TOMORROW’S TALENT
RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
UNPACKING SHOWROOMING
SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
ADVERTISER'S INDEX
RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - ebelly1
Canadian Retailer - Spring 2013 - ebelly2
Canadian Retailer - Spring 2013 - cover1
Canadian Retailer - Spring 2013 - cover2
Canadian Retailer - Spring 2013 - 3
Canadian Retailer - Spring 2013 - PUBLISHER’S DESK
Canadian Retailer - Spring 2013 - 5
Canadian Retailer - Spring 2013 - RETAIL CURRENTS
Canadian Retailer - Spring 2013 - 7
Canadian Retailer - Spring 2013 - 8
Canadian Retailer - Spring 2013 - 9
Canadian Retailer - Spring 2013 - EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
Canadian Retailer - Spring 2013 - 11
Canadian Retailer - Spring 2013 - THE EVOLUTION OF CUSTOMER SERVICE
Canadian Retailer - Spring 2013 - 13
Canadian Retailer - Spring 2013 - 14
Canadian Retailer - Spring 2013 - 15
Canadian Retailer - Spring 2013 - THE TARGET IMPACT
Canadian Retailer - Spring 2013 - 17
Canadian Retailer - Spring 2013 - 18
Canadian Retailer - Spring 2013 - 19
Canadian Retailer - Spring 2013 - 20
Canadian Retailer - Spring 2013 - 21
Canadian Retailer - Spring 2013 - THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
Canadian Retailer - Spring 2013 - 23
Canadian Retailer - Spring 2013 - 24
Canadian Retailer - Spring 2013 - 25
Canadian Retailer - Spring 2013 - 26
Canadian Retailer - Spring 2013 - MENTORING TOMORROW’S TALENT
Canadian Retailer - Spring 2013 - 28
Canadian Retailer - Spring 2013 - 29
Canadian Retailer - Spring 2013 - 30
Canadian Retailer - Spring 2013 - 31
Canadian Retailer - Spring 2013 - RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
Canadian Retailer - Spring 2013 - 33
Canadian Retailer - Spring 2013 - 34
Canadian Retailer - Spring 2013 - 35
Canadian Retailer - Spring 2013 - UNPACKING SHOWROOMING
Canadian Retailer - Spring 2013 - 37
Canadian Retailer - Spring 2013 - 38
Canadian Retailer - Spring 2013 - 39
Canadian Retailer - Spring 2013 - SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
Canadian Retailer - Spring 2013 - 41
Canadian Retailer - Spring 2013 - 42
Canadian Retailer - Spring 2013 - 43
Canadian Retailer - Spring 2013 - 44
Canadian Retailer - Spring 2013 - ADVERTISER'S INDEX
Canadian Retailer - Spring 2013 - RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - 47
Canadian Retailer - Spring 2013 - 48
Canadian Retailer - Spring 2013 - 49
Canadian Retailer - Spring 2013 - 50
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