Canadian Retailer - Spring 2013 - 34

MYSTORE RECRUITMENT BEST PRACTICES

An understanding demographics has allowed Aruhndara to leverage youth on staff.
ADDITIONAL BEST PRACTICES FOR RECRUITING TALENT
Brand Values
Proactive organizations focus on branding itself through quality products and services,
strong customer service and values that matter to employees, such as corporate responsibility initiatives, to attract high potential employees.
Development Opportunities
Emphasize the longevity of the business, and with it, development and career opportunities in the recruitment and interviewing process.
Advertise locally
Increasingly, retail employees prefer to work at convenient locations close to home to
accommodate and maintain flexibility concerning their lifestyles.

directly target potential hires. “Young
people are on social media 24/7, so
that’s the best way to reach them and
communicate what you’re about,” she
explains. “I use Twitter and Facebook,
and will tag the group of people we
think will be interested or who we
want to see our job posting. Speaking
directly to potential hires is important
because the conversation gets muddled with a third person. I will take a
photo of our products, our store, and
our workplace and put them on Pinterest or Tumblr.”
It’s been a successful model; in the
six months that the store has been
open, Aruhndara has never had to
actively search for new hires.
Building a strong brand

Yasir Asif, owner of Toronto’s Yasi
Design Inc., has created a unique
recruiting strategy which focuses
on building an employer brand that
resonates at a personal and intrinsic
level with potential hires. He rec-

34 |

ognizes what many other successful
retailers know: that brand strength
is critical for the recruitment and retention of modern employees. Most
notably, the industry is experiencing
a recent surge of the ‘community contributor’ brand, focusing on support
for social or environmental initiatives.
“The goals, desires and motivating
factors of the current work force have
fundamentally shifted, and traditional
organizations are struggling to address
it. We are throwing out the traditional
HR recruiting and talent management
models and re-inventing them for the
contemporary time,” Asif explains.
“This for us has to do with framing
and articulating an inspiring vision
and philosophy and an empowering
culture; everything else follows from
there. We are a recently launched company out to build an innovative, profitable brand but equally weighted are
our goals to make a social impact in
our community and the world.”
Asif knows that today’s youth—Gen

canadian retailer | spring 2013 | www.retailcouncil.org/cdnretailer

Xers and Millenials—are a different
breed from previous generations. They
don’t want to work for large, policydriven organizations where they have
limited creative autonomy and where
there is no broader purpose to drive
them other than the top or bottom-line
of financial metrics.
“These individuals are not exclusively attracted by money. They are
looking to do compelling, creative
work that pushes the envelope of innovation and provides them a great
learning environment. But most importantly, they are looking for something that allows them to feel good
about their contributions and to make
a difference by ‘putting a dent in the
world’ in their own ways,” explains
Asif. “As a result, our recruitment efforts focus on articulating an inspiring vision and building a positive,
empowering culture. In today’s world,
that’s the biggest recruiting and retention system one can create.”
The retail landscape in Canada is
evolving, and talent recruitment practices have had to change along with it.
This can present a challenge for small
businesses which lack the resources
of their chain-store competitors. But it
also offers opportunities for those who
take innovative approaches to speak
directly to potential talent, develop
and convey a strong brand, and create
an appealing work environment.


http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2013

PUBLISHER’S DESK
RETAIL CURRENTS
EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
THE EVOLUTION OF CUSTOMER SERVICE
THE TARGET IMPACT
THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
MENTORING TOMORROW’S TALENT
RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
UNPACKING SHOWROOMING
SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
ADVERTISER'S INDEX
RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - ebelly1
Canadian Retailer - Spring 2013 - ebelly2
Canadian Retailer - Spring 2013 - cover1
Canadian Retailer - Spring 2013 - cover2
Canadian Retailer - Spring 2013 - 3
Canadian Retailer - Spring 2013 - PUBLISHER’S DESK
Canadian Retailer - Spring 2013 - 5
Canadian Retailer - Spring 2013 - RETAIL CURRENTS
Canadian Retailer - Spring 2013 - 7
Canadian Retailer - Spring 2013 - 8
Canadian Retailer - Spring 2013 - 9
Canadian Retailer - Spring 2013 - EAT WELL CAMPAIGN TO EDUCATE FAMILIES ABOUT HEALTHY LIVING
Canadian Retailer - Spring 2013 - 11
Canadian Retailer - Spring 2013 - THE EVOLUTION OF CUSTOMER SERVICE
Canadian Retailer - Spring 2013 - 13
Canadian Retailer - Spring 2013 - 14
Canadian Retailer - Spring 2013 - 15
Canadian Retailer - Spring 2013 - THE TARGET IMPACT
Canadian Retailer - Spring 2013 - 17
Canadian Retailer - Spring 2013 - 18
Canadian Retailer - Spring 2013 - 19
Canadian Retailer - Spring 2013 - 20
Canadian Retailer - Spring 2013 - 21
Canadian Retailer - Spring 2013 - THE RISKS OF NEGLECTING THE IN-STORE EXPERIENCE
Canadian Retailer - Spring 2013 - 23
Canadian Retailer - Spring 2013 - 24
Canadian Retailer - Spring 2013 - 25
Canadian Retailer - Spring 2013 - 26
Canadian Retailer - Spring 2013 - MENTORING TOMORROW’S TALENT
Canadian Retailer - Spring 2013 - 28
Canadian Retailer - Spring 2013 - 29
Canadian Retailer - Spring 2013 - 30
Canadian Retailer - Spring 2013 - 31
Canadian Retailer - Spring 2013 - RECRUITING TOP TALENT FOR YOUR SMALL BUSINESS
Canadian Retailer - Spring 2013 - 33
Canadian Retailer - Spring 2013 - 34
Canadian Retailer - Spring 2013 - 35
Canadian Retailer - Spring 2013 - UNPACKING SHOWROOMING
Canadian Retailer - Spring 2013 - 37
Canadian Retailer - Spring 2013 - 38
Canadian Retailer - Spring 2013 - 39
Canadian Retailer - Spring 2013 - SUPPLEMENTING FOR SUCCESS IN THE CANADIAN MARKET
Canadian Retailer - Spring 2013 - 41
Canadian Retailer - Spring 2013 - 42
Canadian Retailer - Spring 2013 - 43
Canadian Retailer - Spring 2013 - 44
Canadian Retailer - Spring 2013 - ADVERTISER'S INDEX
Canadian Retailer - Spring 2013 - RETAIL QUICK TIPS
Canadian Retailer - Spring 2013 - 47
Canadian Retailer - Spring 2013 - 48
Canadian Retailer - Spring 2013 - 49
Canadian Retailer - Spring 2013 - 50
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