Canadian Retailer - Spring 2015 - 25

innovation

Bilder &
de clercq
an innOVatiOn in eating
BY ROBERT PRICE

A clean and modern look invites grocers into the aisles.
it's the rush at Bilder & De Clercq, one of the most

popular grocery stores in Amsterdam. Customers
move through the grocer's neatly curated aisles, past
the tables of fresh produce and the shelves of sauces,
vinegars, oils and wines. The store's style is hip, with
symmetry in the carefully organized displays and in
cool, neutral colours that provide a background for the
artful photography at the food stations.
Bilder & De Clercq is a different kind of grocery
store than most Canadians will encounter on their
way home from work. The store has fourteen recipes
on display, and rather than selling the ingredients by
volume, the store sells ingredients according to the
portion required by the store's recipe. If the recipe only
asks for one clove of garlic, you can buy a single clove.
It's a do-it-yourself-but-we-make-it-easy style of grocery store that is garnering notice around the world.

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a different grocery

Rogier Leopold and Diederik van Gelder, the
founders of Bilder & De Clercq, opened their first
store on Valentine's Day, 2013. The store is named
after Bilderstraat and De Clercqstraat, the cross
streets of the intersection in downtown Amsterdam
where the first store opened. A second store, also in
Amsterdam, opened shortly after. Leopold and van
Gelder remain the only two people on the back-end
of the business, although they have a healthy staff on
the front-end, including two chefs who develop the
store's recipes each week.
Leopold says the idea for the store grew out of what
the two partners saw as a need in Amsterdam-tastes
and eating habits in Amsterdam were changing as
people worked longer hours. "They were eating badly,"
says Leopold, and so they developed the grocery store

SprinG 2015 | canadian retailer

| 25


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Canadian Retailer - Spring 2015

Table of Contents for the Digital Edition of Canadian Retailer - Spring 2015

Publisher's Desk
Retail Currents
Retail: At Issue
Leading Partnership
Tips to Market on a Budget, Part 2 of 2: Human-to-Human Relationship
Bilder & De Clercq: An Innovation in Eating
Taking Inventory
An Analyst’s Perspective
Managing Consent
Kronos: Serving up Fresh Workforce Management
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Spring 2015 - bellyband1
Canadian Retailer - Spring 2015 - bellyband2
Canadian Retailer - Spring 2015 - cover1
Canadian Retailer - Spring 2015 - cover2
Canadian Retailer - Spring 2015 - 3
Canadian Retailer - Spring 2015 - 4
Canadian Retailer - Spring 2015 - 5
Canadian Retailer - Spring 2015 - Publisher's Desk
Canadian Retailer - Spring 2015 - 7
Canadian Retailer - Spring 2015 - Retail Currents
Canadian Retailer - Spring 2015 - 9
Canadian Retailer - Spring 2015 - 10
Canadian Retailer - Spring 2015 - 11
Canadian Retailer - Spring 2015 - Retail: At Issue
Canadian Retailer - Spring 2015 - 13
Canadian Retailer - Spring 2015 - 14
Canadian Retailer - Spring 2015 - 15
Canadian Retailer - Spring 2015 - Leading Partnership
Canadian Retailer - Spring 2015 - 17
Canadian Retailer - Spring 2015 - 18
Canadian Retailer - Spring 2015 - 19
Canadian Retailer - Spring 2015 - 20
Canadian Retailer - Spring 2015 - Tips to Market on a Budget, Part 2 of 2: Human-to-Human Relationship
Canadian Retailer - Spring 2015 - 22
Canadian Retailer - Spring 2015 - 23
Canadian Retailer - Spring 2015 - 24
Canadian Retailer - Spring 2015 - Bilder & De Clercq: An Innovation in Eating
Canadian Retailer - Spring 2015 - 26
Canadian Retailer - Spring 2015 - 27
Canadian Retailer - Spring 2015 - An Analyst’s Perspective
Canadian Retailer - Spring 2015 - 29
Canadian Retailer - Spring 2015 - 30
Canadian Retailer - Spring 2015 - 31
Canadian Retailer - Spring 2015 - 32
Canadian Retailer - Spring 2015 - 33
Canadian Retailer - Spring 2015 - Managing Consent
Canadian Retailer - Spring 2015 - 35
Canadian Retailer - Spring 2015 - 36
Canadian Retailer - Spring 2015 - 37
Canadian Retailer - Spring 2015 - Kronos: Serving up Fresh Workforce Management
Canadian Retailer - Spring 2015 - 39
Canadian Retailer - Spring 2015 - 40
Canadian Retailer - Spring 2015 - Advertiser's Index
Canadian Retailer - Spring 2015 - Retail Quick Tips
Canadian Retailer - Spring 2015 - cover3
Canadian Retailer - Spring 2015 - cover4
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