Canadian Retailer - Spring 2017 - 16

BRAND GROWTH

LAUNCHING STRELLSON'S
NORTH AMERICAN EXPANSION
Upscale Swiss men's fashion
brand, Strellson, continues to
expand its retail operations
in Canada.
BY CRAIG PATTERSON

AFTER a number of successful years

Strellson's most recent Canadian store location
opened in October at Toronto's Yorkdale Mall.

16 |

CANADIAN RETAILER

| THE FOOD & GROCERY ISSUE

wholesaling in retailers such as Hudson's Bay and top independent boutiques coast-to-coast, Strellson made
the leap into the Canadian market with
its first store in 2012. Today, Strellson
operates five stores in Canada, with
plans for further expansion over the
next few years.
Founded in 1984, and owned by Holy
Fashion Group, Strellson is Switzerland's largest menswear manufacturer.
Operating in approximately 40 countries around the world, it produces
mid-to-high priced dressy and casual
menswear, as well as accessories and
related products. Its target market is
men aged 25 to 40.
Strellson opened its first Canadian
store in Toronto in the fall of 2012, at
the base of the Park Hyatt Hotel at the
northwest corner of Bloor Street West
and Avenue Road after the company
had been searching for a freestanding
flagship space to further enhance the
brand's Canadian operations. Strellson
Canada President, Mark Altow, explains that after touring the Strellson
shop-in-store at Hudson's Bay's Queen
Street flagship with a leasing representative for Hyatt, asked if prominent
Strellson signage could be installed
over the Bloor and Avenue Road space,
which had been vacant for six full
years prior. Hyatt said 'yes', which led
to the opening of a flagship location
that saw immediate success.



Table of Contents for the Digital Edition of Canadian Retailer - Spring 2017

Publisher’s Desk
Retail Currents
Under the Banner
Retail: At Issue
The Finalists Are
Launching Strellson's North American Expansion
Entering the Great White North
Food for Thought for Canadian Grocers
A Real Mouthful
Curating the Grocery Experience
Breaking the Chain
Van Stolk Takes Retail to the Last Frontier
Advertiser’s Index
Canadian Retailer - Spring 2017 - intro
Canadian Retailer - Spring 2017 - cover1
Canadian Retailer - Spring 2017 - cover2
Canadian Retailer - Spring 2017 - 3
Canadian Retailer - Spring 2017 - Publisher’s Desk
Canadian Retailer - Spring 2017 - 5
Canadian Retailer - Spring 2017 - Retail Currents
Canadian Retailer - Spring 2017 - 7
Canadian Retailer - Spring 2017 - 8
Canadian Retailer - Spring 2017 - Under the Banner
Canadian Retailer - Spring 2017 - Retail: At Issue
Canadian Retailer - Spring 2017 - 11
Canadian Retailer - Spring 2017 - 12
Canadian Retailer - Spring 2017 - 13
Canadian Retailer - Spring 2017 - The Finalists Are
Canadian Retailer - Spring 2017 - 15
Canadian Retailer - Spring 2017 - Launching Strellson's North American Expansion
Canadian Retailer - Spring 2017 - 17
Canadian Retailer - Spring 2017 - 18
Canadian Retailer - Spring 2017 - 19
Canadian Retailer - Spring 2017 - Entering the Great White North
Canadian Retailer - Spring 2017 - 21
Canadian Retailer - Spring 2017 - 22
Canadian Retailer - Spring 2017 - 23
Canadian Retailer - Spring 2017 - Food for Thought for Canadian Grocers
Canadian Retailer - Spring 2017 - 25
Canadian Retailer - Spring 2017 - 26
Canadian Retailer - Spring 2017 - 27
Canadian Retailer - Spring 2017 - A Real Mouthful
Canadian Retailer - Spring 2017 - 29
Canadian Retailer - Spring 2017 - 30
Canadian Retailer - Spring 2017 - 31
Canadian Retailer - Spring 2017 - Curating the Grocery Experience
Canadian Retailer - Spring 2017 - 33
Canadian Retailer - Spring 2017 - 34
Canadian Retailer - Spring 2017 - 35
Canadian Retailer - Spring 2017 - 36
Canadian Retailer - Spring 2017 - 37
Canadian Retailer - Spring 2017 - 38
Canadian Retailer - Spring 2017 - 39
Canadian Retailer - Spring 2017 - Breaking the Chain
Canadian Retailer - Spring 2017 - 41
Canadian Retailer - Spring 2017 - 42
Canadian Retailer - Spring 2017 - 43
Canadian Retailer - Spring 2017 - 44
Canadian Retailer - Spring 2017 - 45
Canadian Retailer - Spring 2017 - Van Stolk Takes Retail to the Last Frontier
Canadian Retailer - Spring 2017 - 47
Canadian Retailer - Spring 2017 - 48
Canadian Retailer - Spring 2017 - 49
Canadian Retailer - Spring 2017 - Advertiser’s Index
Canadian Retailer - Spring 2017 - cover3
Canadian Retailer - Spring 2017 - cover4
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