Canadian Retailer - Spring 2017 - 25
Tripping out
Shopping trips vary by
region. Urban dwellers make
170 shopping trips a year,
have a basket size of $47 and an annual
expenditure of $8,010. Suburbanites
make 164 shopping trips, have a basket
size of $53 and an expenditure of
$8,733. Rural dwellers make 163 shopping trips, have a basket size of $57
and an expenditure of $9,235. (Nielsen)
The nature of grocery trips: 31%
urgent needs; 30% fill-ins for a few days;
14% sale products (peak: Friday); 13%
immediate consumption (peak: Tuesday); 12% major re-stocking (peak: Saturday). (TouchPoints study, RealityMine)
Making a list and checking it twice
74%
The percentage of Canadians
who typically prepare a list
before grocery shopping.
(Nielsen Canada)
Who's doing the shopping...and
preparing...and cleaning
75%
Women do three-quarters of the
grocery shopping and prepare
two-thirds of all meals. They
also do the dishes 57% of the
time. (Leger Marketing survey for
Ricardo Media)
Peak times to shop
The most popular period to
shop for groceries: 8 am to
noon (34%), closely followed
by noon to 3 pm (33%). Next is 3 pm to
7 pm (25%). Least popular is after 7 pm
(7%) or before 8 am (just 1%).
(Nielsen Canada)
www.retailcouncil.org/cdnretailer
Saturday
The day of the week when the
majority-a quarter of the
population (24%)-does most
of their grocery shopping. The next
busiest days are Thursday and Friday
(17% each). If you're looking to miss the
crowds, the least busy day is Monday,
when just under 8% do their heavy
weekly shopping. (Nielsen Canada)
The most popular shopping day
across Canada: Saturday in Ontario,
Friday in Quebec, Sunday in Western
Canada, Tuesday in Atlantic Canada.
(TouchPoints study, RealityMine)
Reading labels
63%
Almost two-thirds of adult consumers read the Nutrition Facts
Table to evaluate ingredient
profiles. In addition, more than
three-quarters of Canadians report
a special label on the products they
consumed. Armed with this on-package information, consumers identify
calories as the most important variant
on the Nutrition Facts Table. Among
the top labels reported: all natural, no
trans fat, no artificial flavours/colours
and no preservatives. (Ipsos)
Meal time decisions
1 hour
Most Canadians decide what's
1
for dinner about an hour before
they start cooking. (Leger Marketing survey for Ricardo Media)
People spend an average of 38 minutes cooking on weekdays and 45 minutes on the weekend-much more than
the 28 minutes it takes on average to
sit at the dinner table. (Leger Marketing
survey for Ricardo Media)
THE FOOD & GROCERY ISSUE
| CANADIAN RETAILER | 2 5
http://www.retailcouncil.org/cdnretailer
Table of Contents for the Digital Edition of Canadian Retailer - Spring 2017
Publisher’s Desk
Retail Currents
Under the Banner
Retail: At Issue
The Finalists Are
Launching Strellson's North American Expansion
Entering the Great White North
Food for Thought for Canadian Grocers
A Real Mouthful
Curating the Grocery Experience
Breaking the Chain
Van Stolk Takes Retail to the Last Frontier
Advertiser’s Index
Canadian Retailer - Spring 2017 - intro
Canadian Retailer - Spring 2017 - cover1
Canadian Retailer - Spring 2017 - cover2
Canadian Retailer - Spring 2017 - 3
Canadian Retailer - Spring 2017 - Publisher’s Desk
Canadian Retailer - Spring 2017 - 5
Canadian Retailer - Spring 2017 - Retail Currents
Canadian Retailer - Spring 2017 - 7
Canadian Retailer - Spring 2017 - 8
Canadian Retailer - Spring 2017 - Under the Banner
Canadian Retailer - Spring 2017 - Retail: At Issue
Canadian Retailer - Spring 2017 - 11
Canadian Retailer - Spring 2017 - 12
Canadian Retailer - Spring 2017 - 13
Canadian Retailer - Spring 2017 - The Finalists Are
Canadian Retailer - Spring 2017 - 15
Canadian Retailer - Spring 2017 - Launching Strellson's North American Expansion
Canadian Retailer - Spring 2017 - 17
Canadian Retailer - Spring 2017 - 18
Canadian Retailer - Spring 2017 - 19
Canadian Retailer - Spring 2017 - Entering the Great White North
Canadian Retailer - Spring 2017 - 21
Canadian Retailer - Spring 2017 - 22
Canadian Retailer - Spring 2017 - 23
Canadian Retailer - Spring 2017 - Food for Thought for Canadian Grocers
Canadian Retailer - Spring 2017 - 25
Canadian Retailer - Spring 2017 - 26
Canadian Retailer - Spring 2017 - 27
Canadian Retailer - Spring 2017 - A Real Mouthful
Canadian Retailer - Spring 2017 - 29
Canadian Retailer - Spring 2017 - 30
Canadian Retailer - Spring 2017 - 31
Canadian Retailer - Spring 2017 - Curating the Grocery Experience
Canadian Retailer - Spring 2017 - 33
Canadian Retailer - Spring 2017 - 34
Canadian Retailer - Spring 2017 - 35
Canadian Retailer - Spring 2017 - 36
Canadian Retailer - Spring 2017 - 37
Canadian Retailer - Spring 2017 - 38
Canadian Retailer - Spring 2017 - 39
Canadian Retailer - Spring 2017 - Breaking the Chain
Canadian Retailer - Spring 2017 - 41
Canadian Retailer - Spring 2017 - 42
Canadian Retailer - Spring 2017 - 43
Canadian Retailer - Spring 2017 - 44
Canadian Retailer - Spring 2017 - 45
Canadian Retailer - Spring 2017 - Van Stolk Takes Retail to the Last Frontier
Canadian Retailer - Spring 2017 - 47
Canadian Retailer - Spring 2017 - 48
Canadian Retailer - Spring 2017 - 49
Canadian Retailer - Spring 2017 - Advertiser’s Index
Canadian Retailer - Spring 2017 - cover3
Canadian Retailer - Spring 2017 - cover4
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