MystoRE retailer'S Guide Vol. 11.3: online retail A p u b l i c At i o n o f The Voice of Independent Retail in Canada GEttinG onlinE an independent retailer's guide to the new world BY rOBert PrICe Getting online, and effectively staying there requires the investment of time, thought and care. t he path to purchase has changed. Today's consumer researches online, makes purchases online and interacts with friends and family online. In fact, their activities online have now become an integral part of the customer experience. Independent retailers that haven't built a website for their stores, or that haven't taken the next step in building ecommerce capabilities into their online space, will find this Retailer's Guide instructive. It outlines how to be found online, how to develop a site that can grow with the business, and how to staff and manage a successful and profitable web store. www.retailcouncil.org/training/retailersguides Summer 2015 | canadian REtailER | 23http://www.retailcouncil.org/training/retailersguides