Canadian Retailer - Summer 2015 - 40

GRocERy sEctoR

Food

2014 canadian grand Prix neW Product aWardS

a. laSSonde inc.
oasis® Smoothie Greek Yogurt

monagHan muSHroomS
belle Grove® mushrooms

agroPur cooPeratiVe
natrel® partly Skimmed maple milk

naturallY HomegroWn FoodS ltd.
hardbitetm chips

burnbrae FarmS ltd.
burnbrae farms nanny hudson's
homestyle ketchup

nuPaSta inc.
nupasta

canada bread comPanY ltd.
dempster's® 100% Whole Grains
Signature blends
coca-cola ltd.
coca-cola

nutrinor cooPeratiVe
organic nordic milk
olYmPic dairY ProductS inc.
chia Yogurt

dare FoodS ltd.
breton® bean crackers (Gluten-free)
dare cookie chips

Parmalat canada
astro® original
black diamond® cheese Spread
président® feta cheese crumbled
président® Spreadable

Ferrero canada ltd.
nutella & Go

ScotSburn dairY grouP
Scotsburn premium inclusion ice cream bars

gardein
Gardeintm

SoFina FoodS inc.
deli naturally!

gaY lea FoodS co-oPeratiVe ltd.
Gay lea foods real coconut Whipped cream

tree oF liFe canada Vlc
keebler mini Graham cracker pie crust
madd virgin craft brewed lager

Hain celeStial canada
europe's best® fruit cups
Greek Gods® honey Salted caramel Yogurt

ultima FoodS inc.
iögo® momenttm

HaPPY Planet FoodS inc.
happy planet fresh Soup

Veg Pro international inc.
asian-Style Stir fries

HigH liner FoodS inc.
high liner Simply fish

WeSton bakerieS ltd.
country harvest
d'italiano® bagellitm

induStrie gaStronomiQue caScaJareS
porchetta festive box
kiSko ProductS
mr. freeze® electroice Sporttm
kraFt canada
kraft peanut butter - holiday cookie kit
limited edition - kraft peanut butter plush
bear + 500g Smooth peanut butter
marS canada inc.
m&m'S® bottles
Snickers® bites
mccormick canada®
club house extract
club house Skillet Sauce

or promotional muscle. Low prices
can be a draw too, though you're vulnerable to competition, says Rimmer.
But compete on innovation and be
first or second out of the gate, and
you just might withstand the threat
from me-too products.
How receptive are grocery retailers to new products? Cheung says
independents have been especially
quick to embrace NuPasta, though he
expects to see it in on the shelves of
Metro in Quebec and Sobeys in B.C.
this summer.
When Sobeys launched their "joy
of eating better" movement last year,
they invited suppliers to a forum where
new products were discussed. "The
40 |

canadian REtailER | Summer 2015

joy of eating better has a few pillars,
including the aspect of discovering,"
says Cano. "It's important for us to give
suppliers a chance. We informed them
that if they're going to launch new
products, we're your destination."
The very nature of grocery shopping can make it hard for products to
capture attention. "Households are
shrinking and consumers are making more quick trips to the grocery
store rather than big weekly shops,"
says Victor Sanchez, Commercial
Strategy Director, Sparkling Business Unit at Coca-Cola Canada. "It's
more important than ever that we
continue to innovate to stand out."
"People have a long shopping list,

short time, and they've been to the
store before," adds Shahbaz Ahmad,
Associate Marketing Manager, Cleaning, Laundry & Burt's Bees, Clorox
Company of Canada. "To engage with
them, you need to provide news. Having innovative products that deliver
against their lifestyle needs is essential if you want them to come back."
This year, the Clorox Grand Prix entries included Pine-Sol Mandarin Sunrise (new fragrance) and Liquid Plumr
Hair Clog Eliminator (for general
maintenance, not just emergencies).
"Consumers are busy and looking
for ways to get the job done," says Ahmad. "They're also looking for sensorial experiences that will improve their
lives, even in small ways. We focus on
the top consumer pain points and category trends, and develop products to
deliver against those."
Product innovation also doesn't
happen in isolation. It's a byproduct of an overall corporate spirit.
Jimenez says his company tries to
be equally innovative when it comes
to processes. Sanchez says that Coke
aims for innovation in everything
it does, whether a new product, a
physical package (like the sleek can
Grand Prix submission), marketing
campaigns, or partnerships like one
with Spotify. "Our approach to innovation is holistic," says Sanchez.
learning from trends

Grand Prix players say the program is important in both rewarding
and spotlighting innovation. Finalists and winners can see Grand Prix
recognition as validation, and the
awards also boost product visibility.
"It's one of few showcases for innovation in Canada," says Sandra
Farwell, VP of Brand Management
and Private Label, Walmart Canada.
Their finalists this year ran from
lemon cookies and lemon pie ice
cream to microwavable Angus beef
meatballs and formula for lactosesensitive infants. Farwell says the
grocery industry can learn much by
studying trends among the Grand
Prix choices. "Our customers are al-



Canadian Retailer - Summer 2015

Table of Contents for the Digital Edition of Canadian Retailer - Summer 2015

Publisher's Desk
Retail Currents
Member Profile
Retail: At Issue
Growing Sales Through Online Marketplaces
The Future of Retail
Getting Online
The Mobile Shift
Rebooting for Better Business
Top Grocery Rookies Showcase Hunger for Innovation
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Summer 2015 - cover1
Canadian Retailer - Summer 2015 - cover2
Canadian Retailer - Summer 2015 - 3
Canadian Retailer - Summer 2015 - Publisher's Desk
Canadian Retailer - Summer 2015 - 5
Canadian Retailer - Summer 2015 - Retail Currents
Canadian Retailer - Summer 2015 - 7
Canadian Retailer - Summer 2015 - 8
Canadian Retailer - Summer 2015 - 9
Canadian Retailer - Summer 2015 - Member Profile
Canadian Retailer - Summer 2015 - 11
Canadian Retailer - Summer 2015 - Retail: At Issue
Canadian Retailer - Summer 2015 - 13
Canadian Retailer - Summer 2015 - Growing Sales Through Online Marketplaces
Canadian Retailer - Summer 2015 - 15
Canadian Retailer - Summer 2015 - The Future of Retail
Canadian Retailer - Summer 2015 - 17
Canadian Retailer - Summer 2015 - 18
Canadian Retailer - Summer 2015 - 19
Canadian Retailer - Summer 2015 - 20
Canadian Retailer - Summer 2015 - 21
Canadian Retailer - Summer 2015 - 22
Canadian Retailer - Summer 2015 - Getting Online
Canadian Retailer - Summer 2015 - 24
Canadian Retailer - Summer 2015 - 25
Canadian Retailer - Summer 2015 - 26
Canadian Retailer - Summer 2015 - 27
Canadian Retailer - Summer 2015 - The Mobile Shift
Canadian Retailer - Summer 2015 - 29
Canadian Retailer - Summer 2015 - 30
Canadian Retailer - Summer 2015 - 31
Canadian Retailer - Summer 2015 - 32
Canadian Retailer - Summer 2015 - 33
Canadian Retailer - Summer 2015 - Rebooting for Better Business
Canadian Retailer - Summer 2015 - 35
Canadian Retailer - Summer 2015 - 36
Canadian Retailer - Summer 2015 - 37
Canadian Retailer - Summer 2015 - Top Grocery Rookies Showcase Hunger for Innovation
Canadian Retailer - Summer 2015 - 39
Canadian Retailer - Summer 2015 - 40
Canadian Retailer - Summer 2015 - 41
Canadian Retailer - Summer 2015 - 42
Canadian Retailer - Summer 2015 - 43
Canadian Retailer - Summer 2015 - 44
Canadian Retailer - Summer 2015 - Advertiser's Index
Canadian Retailer - Summer 2015 - Retail Quick Tips
Canadian Retailer - Summer 2015 - cover3
Canadian Retailer - Summer 2015 - cover4
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