Canadian Retailer - Summer 2015 - 41

non-Food

2014 canadian grand Prix
neW Product aWardS

babY gourmet FoodS ltd.
baby Gourmet plus
bernardin ltd. (Jarden branded
conSumableS canada)
bernardin™ frozen herb Starter tray
bernardin™ Sip & Straw lids
vintage collection Green Jar pint
by bernardin™
dart canada
Solo® premium Strength plates
dlm FoodS canada corP.
milk-bone® brushing chews
king'S croWn (1774)
king's crown (1774) ultra-rich
Shaving cream
Procter & gamble inc.
always discreet
crest® 3d White™ luxe Whitestrips®
Supreme flexfit
crest® Sensi-relief™ Whitening + Scope®
charmin basics®
febreze first defense allergen reducer
full lash bloom by lashblast mascara
Gain® flings™ original
Gillette® fusion® proGlide® with
flexball™ technology
herbal essence naked volume collection
mr. clean® liquid muscle™
olay ® regenerist luminous™
tone perfecting treatment
tampax pearl active
S. c. JoHnSon and Son ltd.
Scrubbing bubbles® mega Shower foamer ®
with ultra cling - rain Shower ®
Windex® electronics Wipe& Go™ Wipe
tHe clorox comPanY oF canada ltd.
liquid-plumr ® - hair clog eliminator™
pine-Sol® multi-Surface cleaner
(mandarin Sunrise)
WHirlPool canada
kitchenaid® produce preserver

ways looking for the next big thing,
and this really highlights it for us."
Noticing trends in one category
can also trigger opportunities in
another. "Thinking out of the box
is hard," says Jimenez. The Grand
Prix helps you to "catch up with the
market, and adapt good ideas to their
business model," he says.
Marcus Von Albrecht, President
of Mava Foods and longtime Grand
Prix jury chair, is impressed by the
range of innovations he has seen
over the years. For example, gone
are the days of excessive packaging,
while vegetarian products now taste
www.retailcouncil.org/cdnretailer

like gourmet dinners even a carnivore would love.
Are manufacturers and retailers
staying atop innovation? Smaller
players (out of necessity) and large
players often take the lead, observes
Von Albrecht. Many others understand the innovation imperative, but
might find it difficult to implement.
Grand Prix juror Alicia Androich,
Managing Editor of Canadian Grocer, says "The food and CPG industry is working hard to keep up with
the always changing, and sometimes
fickle, tastes of consumers."
She says many consumers expect
getting what they want, when they
want it, from streaming television
content on their own schedule to
getting online purchases home delivered. That demand can challenge
R&D departments. As the Grand Prix
celebrates the drive to be innovative,
this challenge is only growing.
It's a sentiment that Kevin Durkee,
Chef/Owner of CHEESEWERKS and
member of the Grand Prix jury agrees
with wholeheartedly.
"Innovation within the industry is
not important," he says. "It's imperative. The world is smaller and the
world of food is even smaller. With
Instagram and social media tools
posting millions of plates of food,
flavours and combinations, consumers need to see that worldwide innovation at the shelf. As a chef and
restaurant owner, I see firsthand the
demand for innovation and that directly translates in to the items our
guests put in their shopping carts."
He points out further that much
of the innovation seen in the aisle
of your local grocery store is being
driven primarily by retailers. It represents a shift within the industry that
is becoming more and more noticeable each year.
"In my estimation it's the retailers
that are driving innovation within
the industry. Retailers' private label
brands and in-store convenience
foods are having a huge impact. The
major CPG firms are falling behind.
Decades ago they led innovation, fla-

PriVate label
2014 canadian grand Prix
neW Product aWardS

Federated co-oPeratiVeS ltd.
co-op Gold cookies
co-op Gold trail mix
longo'S
longo's Signature keylime cheesecake
longo's Signature fully cooked pulled pork
metro brandS, g.P.
irresistibles cream cheese and Greek
Yogourt Spread
irresistibles dish soap
irresistibles flatbread
irresistibles Gourmet extra virgin olive oil
irresistible Greek yogourt cheesecake
irresistibles herbal tea
irresistibles la collezione
irresistibles life Smart bread
irresistibles life Smart Juice blend
irresistibles quinoa
mondou
vetdiet®
vetdiet®-care
vetdiet® dental care
SobeYS inc.
compliments balance fruit &
vegetable bars
compliments Gluten free breads
compliments presents Jamie
oliver condiments
compliments presents Jamie
oliver Sausages
SobeYS Quebec
flattened chicken
Walmart canada
Great value paper towels - Strong and
absorbent (family Size)
our finest angus beef meatballs
our finest luscious lemon cookies
our finest luscious lemon pie ice cream
our finest mini croissants
parent's choice infant formula
(for babies sensitive to lactose)

vours and new categories. Now it's
the retailers that are driving deeper
brand loyalty and repeat purchase
cycles with their own offering."
Olympic Dairy's Rimmer also recognizes the impact of innovation and
the need for retailers and manufacturers to continue moving forward with
their product offering and assortment.
"You're seeing the disappearance of a
lot of brands we grew up with. You can
look at any major supplier and see a
decline in their market share and shelf
presence. If we're not creating and innovating, we're likely standing still and
an easy target for replacement."

Summer 2015 | canadian REtailER

| 41


http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Summer 2015

Table of Contents for the Digital Edition of Canadian Retailer - Summer 2015

Publisher's Desk
Retail Currents
Member Profile
Retail: At Issue
Growing Sales Through Online Marketplaces
The Future of Retail
Getting Online
The Mobile Shift
Rebooting for Better Business
Top Grocery Rookies Showcase Hunger for Innovation
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Summer 2015 - cover1
Canadian Retailer - Summer 2015 - cover2
Canadian Retailer - Summer 2015 - 3
Canadian Retailer - Summer 2015 - Publisher's Desk
Canadian Retailer - Summer 2015 - 5
Canadian Retailer - Summer 2015 - Retail Currents
Canadian Retailer - Summer 2015 - 7
Canadian Retailer - Summer 2015 - 8
Canadian Retailer - Summer 2015 - 9
Canadian Retailer - Summer 2015 - Member Profile
Canadian Retailer - Summer 2015 - 11
Canadian Retailer - Summer 2015 - Retail: At Issue
Canadian Retailer - Summer 2015 - 13
Canadian Retailer - Summer 2015 - Growing Sales Through Online Marketplaces
Canadian Retailer - Summer 2015 - 15
Canadian Retailer - Summer 2015 - The Future of Retail
Canadian Retailer - Summer 2015 - 17
Canadian Retailer - Summer 2015 - 18
Canadian Retailer - Summer 2015 - 19
Canadian Retailer - Summer 2015 - 20
Canadian Retailer - Summer 2015 - 21
Canadian Retailer - Summer 2015 - 22
Canadian Retailer - Summer 2015 - Getting Online
Canadian Retailer - Summer 2015 - 24
Canadian Retailer - Summer 2015 - 25
Canadian Retailer - Summer 2015 - 26
Canadian Retailer - Summer 2015 - 27
Canadian Retailer - Summer 2015 - The Mobile Shift
Canadian Retailer - Summer 2015 - 29
Canadian Retailer - Summer 2015 - 30
Canadian Retailer - Summer 2015 - 31
Canadian Retailer - Summer 2015 - 32
Canadian Retailer - Summer 2015 - 33
Canadian Retailer - Summer 2015 - Rebooting for Better Business
Canadian Retailer - Summer 2015 - 35
Canadian Retailer - Summer 2015 - 36
Canadian Retailer - Summer 2015 - 37
Canadian Retailer - Summer 2015 - Top Grocery Rookies Showcase Hunger for Innovation
Canadian Retailer - Summer 2015 - 39
Canadian Retailer - Summer 2015 - 40
Canadian Retailer - Summer 2015 - 41
Canadian Retailer - Summer 2015 - 42
Canadian Retailer - Summer 2015 - 43
Canadian Retailer - Summer 2015 - 44
Canadian Retailer - Summer 2015 - Advertiser's Index
Canadian Retailer - Summer 2015 - Retail Quick Tips
Canadian Retailer - Summer 2015 - cover3
Canadian Retailer - Summer 2015 - cover4
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