Canadian Retailer - Summer 2015 - 46

REtail QUick tips

DiD you know ThaT you can keep
visiTors from leaving your siTe
by following six easy sTeps?
BROUGHT TO YOU BY SHOPIFY
as an online store owner, you're always on the lookout for new ways to drive traffic. But how many times have you

invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe
even none at all? Below are six marketing tactics that will help convert visitors on your site, bring back qualified
visitors and get the most amount of money from each of your customers, increasing your average order size.
1. pRodUct UpsEll

Upsells are important because they give you one last
opportunity to present the customer with complementary products that a) they may be interested in,
b) might make their experience better, and c) help
increase your average order value. Forrester says that
product recommendations (upsells) are responsible for
an average of 10-30% of ecommerce site revenues.
2. nEwslEttER siGn Up popUp

Upon trying to leave the site (exit intent), show
visitors who don't want to purchase or aren't ready
to purchase, a last second, secondary call-to-action.
Try to get them to sign up to your newsletter while
also providing a 10% discount to close the purchase.
Although it's important to note that popup signups
to some people are considered annoying, in almost
every study they convert higher, many times 100%+
more than standard signup forms embedded on your
site. And, the emails collected from a popup can be
instrumental in bringing back visitors.
3. abandonEd caRt EMail

Abandoned cart emails are vital in ecommerce. An
average of 68% of people abandon their carts. These are
people that had enough interest to browse your products and add items to their cart. They completed the
first step of the checkout but decided to abandon their
carts at that point. Abandoned cart emails give you an
opportunity to bring that customer back to complete
their transaction while it's still fresh in their minds.

4. adwoRds REtaRGEtinG

The next day begin retargeting with display
ads on the Google Display Ads network. Retargeting helps reinforce your brand and serves
as a reminder to your recent site visitors of
your products. Offer a discount to bring them
back. Retargeting ads have proven to be much
more effective than traditional online ads. In
fact, in one study website visitors who were
retargeted with display ads were 70% more
likely to convert.
5. FacEbook REtaRGEtinG

Again, several days after a visitor has been to
your site, begin retargeting on Facebook with
the same discounted deal. Combined with the
Adwords retargeting they are unavoidable if
your customer has an Internet connection.
6. REFERRal oFFER

Upon completing an order, offer your customers credit for referring friends. Referral
marketing is incredibly important as it represents the perfect opportunity to get your most
recent and happy customers to talk about
you. People trust and purchase products more
from a friend recommendation than any other
form of marketing. According to Nielsen,
people are four times more likely to purchase
a product when referred by a friend.

For more information about Shopify and the services it offers, visit www.shopify.ca.

46 |

canadian REtailER | Summer 2015


http://www.shopify.ca

Canadian Retailer - Summer 2015

Table of Contents for the Digital Edition of Canadian Retailer - Summer 2015

Publisher's Desk
Retail Currents
Member Profile
Retail: At Issue
Growing Sales Through Online Marketplaces
The Future of Retail
Getting Online
The Mobile Shift
Rebooting for Better Business
Top Grocery Rookies Showcase Hunger for Innovation
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Summer 2015 - cover1
Canadian Retailer - Summer 2015 - cover2
Canadian Retailer - Summer 2015 - 3
Canadian Retailer - Summer 2015 - Publisher's Desk
Canadian Retailer - Summer 2015 - 5
Canadian Retailer - Summer 2015 - Retail Currents
Canadian Retailer - Summer 2015 - 7
Canadian Retailer - Summer 2015 - 8
Canadian Retailer - Summer 2015 - 9
Canadian Retailer - Summer 2015 - Member Profile
Canadian Retailer - Summer 2015 - 11
Canadian Retailer - Summer 2015 - Retail: At Issue
Canadian Retailer - Summer 2015 - 13
Canadian Retailer - Summer 2015 - Growing Sales Through Online Marketplaces
Canadian Retailer - Summer 2015 - 15
Canadian Retailer - Summer 2015 - The Future of Retail
Canadian Retailer - Summer 2015 - 17
Canadian Retailer - Summer 2015 - 18
Canadian Retailer - Summer 2015 - 19
Canadian Retailer - Summer 2015 - 20
Canadian Retailer - Summer 2015 - 21
Canadian Retailer - Summer 2015 - 22
Canadian Retailer - Summer 2015 - Getting Online
Canadian Retailer - Summer 2015 - 24
Canadian Retailer - Summer 2015 - 25
Canadian Retailer - Summer 2015 - 26
Canadian Retailer - Summer 2015 - 27
Canadian Retailer - Summer 2015 - The Mobile Shift
Canadian Retailer - Summer 2015 - 29
Canadian Retailer - Summer 2015 - 30
Canadian Retailer - Summer 2015 - 31
Canadian Retailer - Summer 2015 - 32
Canadian Retailer - Summer 2015 - 33
Canadian Retailer - Summer 2015 - Rebooting for Better Business
Canadian Retailer - Summer 2015 - 35
Canadian Retailer - Summer 2015 - 36
Canadian Retailer - Summer 2015 - 37
Canadian Retailer - Summer 2015 - Top Grocery Rookies Showcase Hunger for Innovation
Canadian Retailer - Summer 2015 - 39
Canadian Retailer - Summer 2015 - 40
Canadian Retailer - Summer 2015 - 41
Canadian Retailer - Summer 2015 - 42
Canadian Retailer - Summer 2015 - 43
Canadian Retailer - Summer 2015 - 44
Canadian Retailer - Summer 2015 - Advertiser's Index
Canadian Retailer - Summer 2015 - Retail Quick Tips
Canadian Retailer - Summer 2015 - cover3
Canadian Retailer - Summer 2015 - cover4
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