REtail cURREnts onlinE pURchasEs on thE RisE Canadians spend a lot of time on the Internet. A recent study conducted by Ipsos Reid finds that there's an increasing willingness and desire among Canadians to shop online, too. The study also found that younger Canadians are significantly more likely to purchase online. 82% More than 8 in 10 Canadians have made an online purchase in the past year. 92% The average amount of reported annual spending for online purchases in Canada. Percentage of consumers aged 18-34 years old who have purchased online in the past year. This is compared to 82% for those aged 35-54 years old, and 74% among those 55 years and older. DeviCe of ChoiCe Common online purChases FurniTure & Housewares 23% 5% 24% - Canadians are more likely to have made a purchase from amazon than any other site in the past year. nearly 1 in 4 have done so. 10% of consumers have made a purchase through eBay. 88% despite the ubiquity of smartphones and tablets, nearly 9 in 10 purchases over the past year were made using a desktop or laptop computer. However, the proportion of Canadian online purchasers using their smartphones and tablets to buy products and services online continues to rise year over year. GroCeries 15% 5% BeauTy ProduCTs 29 % PeT ProduCTs 17% 6 % 20% 6% Glasses & ConTaCT lenses 1 in 5 Canadian online purchasers have made a purchase using a smartphone. nearly 1 in 5 Canadian online purchasers have made a purchase using a tablet. 15% 4% 19% whERE doEs thE loyalty liE? With today's technology, companies have the ability to understand and target consumers based on their personal information. But are consumers open to sharing their data? Is it driving a loyal customer experience? The recent Aimia Loyalty Lens research explores international trends around consumer loyalty, engagement with technology and attitudes towards data privacy. Here are some of the insights concerning the Canadian consumer. To view the full report, visit www.aimia.com/ loyaltylens. 6| canadian REtailER | Summer 2015 91% use loyalty cards 54% understand that their personal information is worth something and that by sharing it they are entitled to an improved customer experience 45% are willing to share their personal information if it is reflected in offers and discounts 41% of Canadian consumers are involved in a credit card loyalty program. This is compared to a global average of 25% 28% wants loyalty currency as reward from their credit card providershttp://www.aimia.com/loyaltylens