Canadian Retailer - Summer 2016 - 3

FEATURES

CANADIAN RETAILER SUMMER 2016
T H E G RO C E RY I S S U E

SOCIAL/MOBILE

12 UNDERSTANDING TODAY'S SOCIAL

GROCERY SHOPPER
Social media is a powerful tool. And the smart use
of the platform is helping Canadian grocers make
better informed marketing decisions, personalizing
messages to cultivate deeper relationships with
consumers at a local level while also attracting new
shoppers to their stores.

12

E-COMMERCE

16 THE GROCERY AISLE DISRUPTED

Technology has been fundamentally altering what
it means to 'go' shopping. And nowhere is this more
true than in Canada. Find out how the country's
leading grocers are using digital options to improve
the shopping experience for their customers and
increase sales across channels.
ETHNIC CONSUMER

22 DELIGHTING THE NEW CANADIAN PALATE
Canada has the highest foreign-born population
of any G8 country. Because of this the face of the
Canadian grocery shopper is changing. And the
country's grocery retailers are expanding their
offerings to embrace the multicultural consumer
and new opportunities.

16

HEALTH AND WELLNESS

SUPERMARKET: MORE THAN
26 TODAY'S
FRESH FRUITS AND VEGGIES

More and more grocers are seeing their stores as
hubs for community health, with a full complement
of pharmacists, dietitians, wellness counsellors,
opticians, and medical clinics. And, as they
reformulate their stores to offer good advice as well
as good produce, customers seem to be buying it.

22

26

GROCERY INNOVATION

30 THE WORLD AT OUR DOORSTEP

Drastic change and transformation in grocery is
happening all over the world. How will it impact the
Canadian market, and how will consumers react to
changes in their local grocery aisles?

36

CONFERENCE HIGHLIGHTS

36 HR USHERING IN NEW RETAIL ORDER

If there is a key takeaway from Retail Council of
Canada's 2016 Human Resources Conference, held
recently in April, it is this: the value and role of
the HR function has never been more pivotal to
business success and profitability. Find out what
speakers had to say about the elevated role of HR.

DEPARTMENTS
4 GUEST PUBLISHER'S DESK
6 RETAIL CURRENTS
8 AT ISSUE
42 ADVERTISER'S INDEX

ON THE COVER

Artwork by Scope Media with
images by iStockphoto/smithcjb
and iStockphoto/AlexAndrews

www.retailcouncil.org/cdnretailer

SUMMER 2016 | CANADIAN RETAILER

| 3



http://www.retailcouncil.org/cdnretailer

Table of Contents for the Digital Edition of Canadian Retailer - Summer 2016

GUEST PUBLISHER’S DESK
RETAIL CURRENTS
AT ISSUE
UNDERSTANDING TODAY'S SOCIAL GROCERY SHOPPER
THE GROCERY AISLE DISRUPTED
DELIGHTING THE NEW CANADIAN PALATE
TODAY'S SUPERMARKET: MORE THAN FRESH FRUITS AND VEGGIES
THE WORLD AT OUR DOORSTEP
HR USHERING IN NEW RETAIL ORDER
ADVERTISER’S INDEX
Canadian Retailer - Summer 2016 - cover1
Canadian Retailer - Summer 2016 - cover2
Canadian Retailer - Summer 2016 - 3
Canadian Retailer - Summer 2016 - GUEST PUBLISHER’S DESK
Canadian Retailer - Summer 2016 - 5
Canadian Retailer - Summer 2016 - RETAIL CURRENTS
Canadian Retailer - Summer 2016 - 7
Canadian Retailer - Summer 2016 - AT ISSUE
Canadian Retailer - Summer 2016 - 9
Canadian Retailer - Summer 2016 - 10
Canadian Retailer - Summer 2016 - 11
Canadian Retailer - Summer 2016 - UNDERSTANDING TODAY'S SOCIAL GROCERY SHOPPER
Canadian Retailer - Summer 2016 - 13
Canadian Retailer - Summer 2016 - 14
Canadian Retailer - Summer 2016 - 15
Canadian Retailer - Summer 2016 - THE GROCERY AISLE DISRUPTED
Canadian Retailer - Summer 2016 - 17
Canadian Retailer - Summer 2016 - 18
Canadian Retailer - Summer 2016 - 19
Canadian Retailer - Summer 2016 - 20
Canadian Retailer - Summer 2016 - 21
Canadian Retailer - Summer 2016 - DELIGHTING THE NEW CANADIAN PALATE
Canadian Retailer - Summer 2016 - 23
Canadian Retailer - Summer 2016 - 24
Canadian Retailer - Summer 2016 - 25
Canadian Retailer - Summer 2016 - TODAY'S SUPERMARKET: MORE THAN FRESH FRUITS AND VEGGIES
Canadian Retailer - Summer 2016 - 27
Canadian Retailer - Summer 2016 - 28
Canadian Retailer - Summer 2016 - 29
Canadian Retailer - Summer 2016 - THE WORLD AT OUR DOORSTEP
Canadian Retailer - Summer 2016 - 31
Canadian Retailer - Summer 2016 - 32
Canadian Retailer - Summer 2016 - 33
Canadian Retailer - Summer 2016 - 34
Canadian Retailer - Summer 2016 - 35
Canadian Retailer - Summer 2016 - HR USHERING IN NEW RETAIL ORDER
Canadian Retailer - Summer 2016 - 37
Canadian Retailer - Summer 2016 - 38
Canadian Retailer - Summer 2016 - 39
Canadian Retailer - Summer 2016 - 40
Canadian Retailer - Summer 2016 - 41
Canadian Retailer - Summer 2016 - ADVERTISER’S INDEX
Canadian Retailer - Summer 2016 - cover3
Canadian Retailer - Summer 2016 - cover4
Canadian Retailer - Summer 2016 - 45
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