Canadian Retailer - Store 2013 - 105

“The last 5 years has seen a steady flow of retailers coming into Canada from the U.S. and
overseas,” says Ryerson’s Hernandez. “This
has been because of the relative strength of
the Canadian economy. Many US retailers
are looking for growth, and Canada’s been an
obvious next step for them. It’s putting pressure of Canadian retailers with respect to real
estate, especially in the malls, because this
is generally where a lot of the U.S. and international retailers are setting up shop, forcing
a lot of other retailers out of space.”
Though, real estate and the consumer’s
spend are not the only areas where competition is being felt.
“U.S. retailers are already providing more
training, more perks and often more money
to hire the best,” says Clayton Treloar, director of operations with Integral Retail Recruitment Inc. “Employers are going to have to respect the industry a little bit more in terms of
the people. Gone are the days when the store
manager was one of the main salespeople.”
Social excitement

Retailers will also become
a lot more inventive when it
comes to making the in-store
experience more of an event,
engaging the customer and
offering them an experience.
“By creating utility retailers will be able to
create an environment for their customers
that’s creative and social. Customers today
want something that’s augmented. They want
tools and functions that provides them with an
added experience and helps them understand
the product better. Retailers need to augment
the in-store experience that they offer.”
Lisa Hutcheson from J.C. Williams Group
agrees and sees the retail associate, and
technology, playing a big part in this.
“Tomorrow’s retail associate will have a
more holistic view of their operation,” she
says. “They’ll understand the product cycle
and be able to say, ‘Let me jump online’.
They’ll also be adept at using all of the same
technology customers are accessing, such as
iPads, tablets, smart phones and whatever
else comes along. This also includes social
media. Already many retailers are asking
staff to tweet, post to Facebook and generate
buzz or answer customer questions through
social networks.”

Delivering on the promise

Retailers offering an omnichannel experience for their customers will need to
seriously consider the promises they make
their customers with respect to delivery,
says Matyas, or else.
“Retailers who are able to deliver a same
day delivery are going to become the leaders in the industry,
at least online,” he says. “It’s going to be critically important
to deliver on your promises. Customer’s are going to want to
know when the item’s going to arrive and they’ll expect it to
arrive within the promised timeframe.”
Matyas acknowledges that there are challenges for Canadian retailers with respect to e-commerce and the promise
of delivery, but notes that it’s up to Canadian retailers to answer those challenges.
“The cost of shipping remains a huge challenge for people
to overcome,” he says. “The density of population and the
volumes that they do also makes it difficult economically
to open more than one fulfi llment centre. That’s an inhibitor. The fact that Canadians aren’t afraid to shop online
from U.S. and international sites is also an issue. Part of
that is due to the expanded assortment that we don’t see in
Canada. It’s also due to the lure of lower prices south of the
border. But Canadian retailers have got to crack this nut.
It’s up to us to offer the Canadian consumer the options,
touch-points and convenience of our U.S. and international
competitiors.”
Big data

Big data is also going to become an increasingly talked about topic within the industry
in the years to come.
“You have to understand the data,”
says Matyas. “It’s going to become the
big game changer. The companies that
are closely integrating their online and in-store brand experience and operations are enjoying the by-product of
mountains of data that they can mine to enhancing their
knowledge and understanding of their customers through
analytics. The more a company knows, and more importantly the more their staff know, about their customers, the
better they’ll be able to provide that personal and consistently satisfying and differentiating experiences.”
It seems that now more than ever components within the
retail landscape are playing off of each other, influencing
change and presenting inhibitors, all culminating in a plethora of opportunities and challenges for Canadian retailers.
But with a strong omnichannel foundation, differentiation of
product or service, a focus on the customer and a willingness
to think outside of the physical store, retailers in the country
will be able to position themselves for further success and
growth well into the future.

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Canadian Retailer - Store 2013

Table of Contents for the Digital Edition of Canadian Retailer - Store 2013

PUBLISHER’S DESK
RETAIL CURRENTS
RETAIL: AT ISSUE
STORE 2013—EVOLUTION OF RETAIL
AWARDS OF DISTINCTION
EXCELLENCE IN RETAIL AWARDS
CONFERENCE INSIGHTS
RETAIL AS A CAREER SCHOLARSHIPS
LIBRIS AWARDS
GRAND PRIX AWARDS
TABLETS CHANGING THE RETAIL EXPERIENCE
MYSTORE AS UNIQUE AS MY STORE
RETAIL COUNCIL OF CANADA—CELEBRATING 50 YEARS OF RETAIL INSPIRATION, INNOVATION AND GROWTH
50 YEARS STRONG: MOMENTOUS MOMENTS IN RECENT CANADIAN RETAILING HISTORY
STANDING UP FOR RETAILERS’ RIGHTS
CANADIAN E-COMMERCE INNOVATORS: THINKING OUTSIDE THE STORE
THE FUTURE OF RETAIL
ADVERTISERS’ INDEX
RETAIL QUICK TIPS
Canadian Retailer - Store 2013 - cover1
Canadian Retailer - Store 2013 - cover2
Canadian Retailer - Store 2013 - 3
Canadian Retailer - Store 2013 - 4
Canadian Retailer - Store 2013 - 5
Canadian Retailer - Store 2013 - PUBLISHER’S DESK
Canadian Retailer - Store 2013 - 7
Canadian Retailer - Store 2013 - RETAIL CURRENTS
Canadian Retailer - Store 2013 - 9
Canadian Retailer - Store 2013 - 10
Canadian Retailer - Store 2013 - 11
Canadian Retailer - Store 2013 - RETAIL: AT ISSUE
Canadian Retailer - Store 2013 - 13
Canadian Retailer - Store 2013 - 14
Canadian Retailer - Store 2013 - STORE 2013—EVOLUTION OF RETAIL
Canadian Retailer - Store 2013 - AWARDS OF DISTINCTION
Canadian Retailer - Store 2013 - 17
Canadian Retailer - Store 2013 - 18
Canadian Retailer - Store 2013 - 19
Canadian Retailer - Store 2013 - 20
Canadian Retailer - Store 2013 - 21
Canadian Retailer - Store 2013 - 22
Canadian Retailer - Store 2013 - 23
Canadian Retailer - Store 2013 - 24
Canadian Retailer - Store 2013 - 25
Canadian Retailer - Store 2013 - 26
Canadian Retailer - Store 2013 - 27
Canadian Retailer - Store 2013 - 28
Canadian Retailer - Store 2013 - 29
Canadian Retailer - Store 2013 - 30
Canadian Retailer - Store 2013 - 31
Canadian Retailer - Store 2013 - 32
Canadian Retailer - Store 2013 - EXCELLENCE IN RETAIL AWARDS
Canadian Retailer - Store 2013 - 34
Canadian Retailer - Store 2013 - 35
Canadian Retailer - Store 2013 - 36
Canadian Retailer - Store 2013 - 37
Canadian Retailer - Store 2013 - 38
Canadian Retailer - Store 2013 - 39
Canadian Retailer - Store 2013 - 40
Canadian Retailer - Store 2013 - 41
Canadian Retailer - Store 2013 - 42
Canadian Retailer - Store 2013 - 43
Canadian Retailer - Store 2013 - 44
Canadian Retailer - Store 2013 - 45
Canadian Retailer - Store 2013 - CONFERENCE INSIGHTS
Canadian Retailer - Store 2013 - 47
Canadian Retailer - Store 2013 - 48
Canadian Retailer - Store 2013 - 49
Canadian Retailer - Store 2013 - RETAIL AS A CAREER SCHOLARSHIPS
Canadian Retailer - Store 2013 - 51
Canadian Retailer - Store 2013 - 52
Canadian Retailer - Store 2013 - LIBRIS AWARDS
Canadian Retailer - Store 2013 - 54
Canadian Retailer - Store 2013 - 55
Canadian Retailer - Store 2013 - 56
Canadian Retailer - Store 2013 - 57
Canadian Retailer - Store 2013 - GRAND PRIX AWARDS
Canadian Retailer - Store 2013 - 59
Canadian Retailer - Store 2013 - 60
Canadian Retailer - Store 2013 - 61
Canadian Retailer - Store 2013 - 62
Canadian Retailer - Store 2013 - 63
Canadian Retailer - Store 2013 - 64
Canadian Retailer - Store 2013 - 65
Canadian Retailer - Store 2013 - 66
Canadian Retailer - Store 2013 - 67
Canadian Retailer - Store 2013 - 68
Canadian Retailer - Store 2013 - 69
Canadian Retailer - Store 2013 - 70
Canadian Retailer - Store 2013 - 71
Canadian Retailer - Store 2013 - 72
Canadian Retailer - Store 2013 - 73
Canadian Retailer - Store 2013 - 74
Canadian Retailer - Store 2013 - 75
Canadian Retailer - Store 2013 - 76
Canadian Retailer - Store 2013 - TABLETS CHANGING THE RETAIL EXPERIENCE
Canadian Retailer - Store 2013 - 78
Canadian Retailer - Store 2013 - 79
Canadian Retailer - Store 2013 - 80
Canadian Retailer - Store 2013 - MYSTORE AS UNIQUE AS MY STORE
Canadian Retailer - Store 2013 - 82
Canadian Retailer - Store 2013 - 83
Canadian Retailer - Store 2013 - 84
Canadian Retailer - Store 2013 - RETAIL COUNCIL OF CANADA—CELEBRATING 50 YEARS OF RETAIL INSPIRATION, INNOVATION AND GROWTH
Canadian Retailer - Store 2013 - 50 YEARS STRONG: MOMENTOUS MOMENTS IN RECENT CANADIAN RETAILING HISTORY
Canadian Retailer - Store 2013 - 87
Canadian Retailer - Store 2013 - 88
Canadian Retailer - Store 2013 - 89
Canadian Retailer - Store 2013 - 90
Canadian Retailer - Store 2013 - 91
Canadian Retailer - Store 2013 - 92
Canadian Retailer - Store 2013 - 93
Canadian Retailer - Store 2013 - STANDING UP FOR RETAILERS’ RIGHTS
Canadian Retailer - Store 2013 - 95
Canadian Retailer - Store 2013 - 96
Canadian Retailer - Store 2013 - 97
Canadian Retailer - Store 2013 - CANADIAN E-COMMERCE INNOVATORS: THINKING OUTSIDE THE STORE
Canadian Retailer - Store 2013 - 99
Canadian Retailer - Store 2013 - 100
Canadian Retailer - Store 2013 - 101
Canadian Retailer - Store 2013 - 102
Canadian Retailer - Store 2013 - THE FUTURE OF RETAIL
Canadian Retailer - Store 2013 - 104
Canadian Retailer - Store 2013 - 105
Canadian Retailer - Store 2013 - 106
Canadian Retailer - Store 2013 - 107
Canadian Retailer - Store 2013 - 108
Canadian Retailer - Store 2013 - ADVERTISERS’ INDEX
Canadian Retailer - Store 2013 - RETAIL QUICK TIPS
Canadian Retailer - Store 2013 - cover3
Canadian Retailer - Store 2013 - cover4
Canadian Retailer - Store 2013 - 113
Canadian Retailer - Store 2013 - 114
Canadian Retailer - Store 2013 - 115
Canadian Retailer - Store 2013 - 116
Canadian Retailer - Store 2013 - 117
Canadian Retailer - Store 2013 - 118
Canadian Retailer - Store 2013 - 119
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