Canadian Retailer - Store 2013 - 65

STORE 2013 GRAND PRIX AWARDS

GRAND PRIX NEW PRODUCT AWARDS FOOD
DAIRY PRODUCTS

LIBERTÉ
Liberté Froúto Greek Yogurt
Product description: All the beneﬁts of delicious Greek yogurt, with a generous
quantity of three unique fruit ﬂavours: Blood Orange, Pear and Pineapple. The
principles of traditional cheesecloth draining offer an incredibly rich and creamy
texture, and a product that’s absolutely free of fat.
Jury comments: “Excellent dairy and fruit balance…really liked the whole fruit in
the bottom…bold new ﬂavours…generous quantity of fruit…good creamy texture…you
can taste quality…terriﬁc packaging aesthetics on front panel, while sides allow a full
view of the blend inside the containers.”
DELI, EGG, MEAT & SEAFOOD

VITALA FOODS
Vita-D™ Sunshine Eggs
Product description: The world’s ﬁrst egg to contain 100 per cent of the daily
value of vitamin D. Statistics Canada estimates that 3 million Canadians
are vitamin D deﬁcient, because we simply can’t get enough year-round sun
exposure. Vita-D was achieved using a proprietary plant source of vitamin D,
which took three years to develop.
Jury comments: “A good natural vitamin D supplement…valuable option for vitamin D intake because you
get all the other nutritional value of eggs…product innovation for sunshine-starved Canadians…logo is very
retro and appealing…yellow lets me know it’s about the vitamin D…will stand out well on the shelf.”
DESSERT

SUNRISE SOYA FOODS
Sunrise® Super Squeezies™ Dessert Tubes
Product description: The ﬁrst, non-dairy, kid-friendly, tube dessert of
its kind. Contains Omega-3 DHA, essential for brain, eye and heart health.
Each box comes in combo ﬂavours—Chocolate Fudge and Strawberry Banana. When frozen, doubles as a creamy, healthy alternative to high-sugar
frozen treats such as ice cream or popsicles.
Jury comments: “Packaging is attractive and fun…fabulous kid-friendly graphics on tubes and carton…like
the production and nutritional attributes…well done with ﬂavour, texture and consistency…nice and airy on the
tongue…great addition to the healthy kids snack category…concept and ingredient proﬁle is original.”
FROZEN OR REFRIGERATED PREPARED FOOD & ENTREES

HAPPY PLANET FOODS, INC.
Happy Planet® Fresh Soup
Product description: All-natural soups in two varieties: velvety Somerset
Garden Pea and hearty Mediterranean Minestrone. Made in small batches and
kettle cooked, they're like homemade. These savoury soups have only premium, natural ingredients—no preservatives, artiﬁcial ingredients or colourings.
Jury comments: “Interesting package and great to be re-sealable…“feel good
food” labelling and terriﬁc graphics…great natural ingredients and taste…clean
fresh ﬂavours…hearty and thick…love the hint of mint in the pea soup…minestrone has an excellent mix of vegetables…large quantity of soup for the price.”

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