Canadian Retailer - Store 2013 - 68

STORE 2013 GRAND PRIX AWARDS

GRAND PRIX NEW PRODUCT AWARDS NON-FOOD
BABY CARE

BABY GOURMET FOODS INC.
Squoosh™
Product description: Made from 100 per cent fruit and vegetables, with no added
sugar or salt—the ﬁrst ever organic fruit and veggie snack to be widely available on the
grocery shelf. The packaging appeals to children's sense of fun, starting with the name
Squoosh and the four varieties: Orangobango, Squabbleberry, Beetberry, and Banango.
Jury comments: “Love the packaging and presentation—bright, colourful and playful…eye-catching graphics…appealing names of ﬂavours…easy to use package…great
portion size…quality ingredients…tastes almost too good to be true…healthy organic
snack…fun way for children to enjoy a fruity snack without all the additives.”
GENERAL MERCHANDISE

S. C. JOHNSON AND SON LTD.
OFF! Clip-on™
Product description: A personal, odourless, fan-based mosquito repellent that clips
on to a belt, purse or pants. The ﬁrst personal mosquito repellent in Canada that
you don’t need to spray on your skin. Each package contains a reusable fan unit, an
individually-sealed reﬁll disk, and 2 AA batteries.
Jury comments: “Clear packaging is great for viewing the product…great job of
keeping away the bugs…the idea is fantastic—no spray, no stickiness…like that nothing comes in contact with your skin…worried that the fan would be loud and obvious
but was happily surprised by how quietly it runs.”
HEALTH CARE

GLAXOSMITHKLINE CONSUMER HEALTHCARE INC.
TUMS® freshers™ antacid
Product description: The ﬁrst antacid to provide fast heartburn relief and fresh
breath, with a cool mint ﬂavour. Convenient to carry, in a pocket-size pack with a ﬂip
top cap. The unique calcium carbonate granulation, coupled with other ingredients,
helps provide great mouth feel without chalkiness.
Jury comments: “Package indicates that these Tums are different…great to put in
purse or briefcase…great for travel…helps with acid indigestion quick…freshens your
breath and doesn't leave an aftertaste…like the see-through package…you can see
how many tablets you have left.”
HOUSEHOLD PRODUCTS

PROCTER & GAMBLE INC.
Tide® Pods™
Product description: The three-chamber technology features detergent plus stain
remover plus brightener in one. This is the only product of its kind in the marketplace, reinventing the way you do laundry. It’s twice as compacted compared to Tide
Liquid. Designed to dissolve in either hot or cold water.
Jury comments: “Rounded container is eye catching…great brand graphics…three
compartments in one is original…pods are easy to grip…no mess or spills…great
scent and cleaning power…convenient to have amounts pre-measured…clothes felt
clean and smelled wonderful…faster, easier and more efficient to do laundry.”

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