Canadian Retailer - Store 2013 - 98

RCC 5OTH ANNIVERSARY E-COMMERCE

CANADIAN
E-COMMERCE
INNOVATORS
THINKING OUTSIDE THE STORE
BY DENISE DEVEAU
unique visitors, says Elliott Chun, communications manager for Future Shop in Vancouver. “I think that speaks to the type of innovation our e-commerce team has been up to.”
While the milestones are many, two in particular stand out for Chun. “In 2010 we were
one of the first retailers to launch the first
Canadian transactional retail app for iPhone
and iPod Touch.”
Another out-of-the-box thinking approach
has been the launch of futureshop.ca storefronts to extend the omnichannel experience.
To date it has opened two of the condensed
storefront models (i.e. 5,000 sq. ft.), with
more to come. “The whole idea is to create a
very high tech environment to show the bestselling inventory and allow shoppers to order
Futureshop.ca—one of the top three most visited websites in Canada.
products from there.”
THERE’S no specific written formula to abide
E-commerce continues to log gains in terms of site traffic
by when it comes to e-commerce innovation. and sales, Chun notes. “Online sales have shown a double
Whether it’s a start-up retailer with a unique digit increase in the last 12 months and our e-commerce team
selling proposition, or a brick and mortar main- has doubled. It’s a leading category business for our company.
stay extending its brand, successful execution In fact, we’re on a huge hiring blitz to get ready for our nextcan mean different things to different people.
generation site.”
Canadian Retailer spoke to some winning
The secret he says, is simple: “Having the right team to do
e-commerce innovators whose adaptability it. They’re constantly looking for clever ways to create a better
and forward thinking approaches have placed customer experience, whether through social media, or day-tothem at the top of their respective categories. day transactions.”
The Future Shop is now

98 |

Seeing Clearly

Since registering its first online sale in 1998
under futureshop.com (now futureshop.ca), Future Shop has the distinction of being the first
retailer to have a registered .com domain name.
Today it ranks as one of the top three most
visited retail websites in Canada in terms of

Clearly Contacts has been on an e-commerce roll since it
sold its first contact lenses online in 2000. “We ended up having success right off the bat,” says Roger Hardy, founder and
CEO in Vancouver.
The fact it has risen to the top in the field is remarkable
given the market had 1,000 identifiable global competitors in

canadian retailer | store 2013 | www.retailcouncil.org/cdnretailer


http://www.futureshop.ca http://www.futureshop.com http://www.futureshop.ca http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Store 2013

Table of Contents for the Digital Edition of Canadian Retailer - Store 2013

PUBLISHER’S DESK
RETAIL CURRENTS
RETAIL: AT ISSUE
STORE 2013—EVOLUTION OF RETAIL
AWARDS OF DISTINCTION
EXCELLENCE IN RETAIL AWARDS
CONFERENCE INSIGHTS
RETAIL AS A CAREER SCHOLARSHIPS
LIBRIS AWARDS
GRAND PRIX AWARDS
TABLETS CHANGING THE RETAIL EXPERIENCE
MYSTORE AS UNIQUE AS MY STORE
RETAIL COUNCIL OF CANADA—CELEBRATING 50 YEARS OF RETAIL INSPIRATION, INNOVATION AND GROWTH
50 YEARS STRONG: MOMENTOUS MOMENTS IN RECENT CANADIAN RETAILING HISTORY
STANDING UP FOR RETAILERS’ RIGHTS
CANADIAN E-COMMERCE INNOVATORS: THINKING OUTSIDE THE STORE
THE FUTURE OF RETAIL
ADVERTISERS’ INDEX
RETAIL QUICK TIPS
Canadian Retailer - Store 2013 - cover1
Canadian Retailer - Store 2013 - cover2
Canadian Retailer - Store 2013 - 3
Canadian Retailer - Store 2013 - 4
Canadian Retailer - Store 2013 - 5
Canadian Retailer - Store 2013 - PUBLISHER’S DESK
Canadian Retailer - Store 2013 - 7
Canadian Retailer - Store 2013 - RETAIL CURRENTS
Canadian Retailer - Store 2013 - 9
Canadian Retailer - Store 2013 - 10
Canadian Retailer - Store 2013 - 11
Canadian Retailer - Store 2013 - RETAIL: AT ISSUE
Canadian Retailer - Store 2013 - 13
Canadian Retailer - Store 2013 - 14
Canadian Retailer - Store 2013 - STORE 2013—EVOLUTION OF RETAIL
Canadian Retailer - Store 2013 - AWARDS OF DISTINCTION
Canadian Retailer - Store 2013 - 17
Canadian Retailer - Store 2013 - 18
Canadian Retailer - Store 2013 - 19
Canadian Retailer - Store 2013 - 20
Canadian Retailer - Store 2013 - 21
Canadian Retailer - Store 2013 - 22
Canadian Retailer - Store 2013 - 23
Canadian Retailer - Store 2013 - 24
Canadian Retailer - Store 2013 - 25
Canadian Retailer - Store 2013 - 26
Canadian Retailer - Store 2013 - 27
Canadian Retailer - Store 2013 - 28
Canadian Retailer - Store 2013 - 29
Canadian Retailer - Store 2013 - 30
Canadian Retailer - Store 2013 - 31
Canadian Retailer - Store 2013 - 32
Canadian Retailer - Store 2013 - EXCELLENCE IN RETAIL AWARDS
Canadian Retailer - Store 2013 - 34
Canadian Retailer - Store 2013 - 35
Canadian Retailer - Store 2013 - 36
Canadian Retailer - Store 2013 - 37
Canadian Retailer - Store 2013 - 38
Canadian Retailer - Store 2013 - 39
Canadian Retailer - Store 2013 - 40
Canadian Retailer - Store 2013 - 41
Canadian Retailer - Store 2013 - 42
Canadian Retailer - Store 2013 - 43
Canadian Retailer - Store 2013 - 44
Canadian Retailer - Store 2013 - 45
Canadian Retailer - Store 2013 - CONFERENCE INSIGHTS
Canadian Retailer - Store 2013 - 47
Canadian Retailer - Store 2013 - 48
Canadian Retailer - Store 2013 - 49
Canadian Retailer - Store 2013 - RETAIL AS A CAREER SCHOLARSHIPS
Canadian Retailer - Store 2013 - 51
Canadian Retailer - Store 2013 - 52
Canadian Retailer - Store 2013 - LIBRIS AWARDS
Canadian Retailer - Store 2013 - 54
Canadian Retailer - Store 2013 - 55
Canadian Retailer - Store 2013 - 56
Canadian Retailer - Store 2013 - 57
Canadian Retailer - Store 2013 - GRAND PRIX AWARDS
Canadian Retailer - Store 2013 - 59
Canadian Retailer - Store 2013 - 60
Canadian Retailer - Store 2013 - 61
Canadian Retailer - Store 2013 - 62
Canadian Retailer - Store 2013 - 63
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Canadian Retailer - Store 2013 - 72
Canadian Retailer - Store 2013 - 73
Canadian Retailer - Store 2013 - 74
Canadian Retailer - Store 2013 - 75
Canadian Retailer - Store 2013 - 76
Canadian Retailer - Store 2013 - TABLETS CHANGING THE RETAIL EXPERIENCE
Canadian Retailer - Store 2013 - 78
Canadian Retailer - Store 2013 - 79
Canadian Retailer - Store 2013 - 80
Canadian Retailer - Store 2013 - MYSTORE AS UNIQUE AS MY STORE
Canadian Retailer - Store 2013 - 82
Canadian Retailer - Store 2013 - 83
Canadian Retailer - Store 2013 - 84
Canadian Retailer - Store 2013 - RETAIL COUNCIL OF CANADA—CELEBRATING 50 YEARS OF RETAIL INSPIRATION, INNOVATION AND GROWTH
Canadian Retailer - Store 2013 - 50 YEARS STRONG: MOMENTOUS MOMENTS IN RECENT CANADIAN RETAILING HISTORY
Canadian Retailer - Store 2013 - 87
Canadian Retailer - Store 2013 - 88
Canadian Retailer - Store 2013 - 89
Canadian Retailer - Store 2013 - 90
Canadian Retailer - Store 2013 - 91
Canadian Retailer - Store 2013 - 92
Canadian Retailer - Store 2013 - 93
Canadian Retailer - Store 2013 - STANDING UP FOR RETAILERS’ RIGHTS
Canadian Retailer - Store 2013 - 95
Canadian Retailer - Store 2013 - 96
Canadian Retailer - Store 2013 - 97
Canadian Retailer - Store 2013 - CANADIAN E-COMMERCE INNOVATORS: THINKING OUTSIDE THE STORE
Canadian Retailer - Store 2013 - 99
Canadian Retailer - Store 2013 - 100
Canadian Retailer - Store 2013 - 101
Canadian Retailer - Store 2013 - 102
Canadian Retailer - Store 2013 - THE FUTURE OF RETAIL
Canadian Retailer - Store 2013 - 104
Canadian Retailer - Store 2013 - 105
Canadian Retailer - Store 2013 - 106
Canadian Retailer - Store 2013 - 107
Canadian Retailer - Store 2013 - 108
Canadian Retailer - Store 2013 - ADVERTISERS’ INDEX
Canadian Retailer - Store 2013 - RETAIL QUICK TIPS
Canadian Retailer - Store 2013 - cover3
Canadian Retailer - Store 2013 - cover4
Canadian Retailer - Store 2013 - 113
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Canadian Retailer - Store 2013 - 119
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