Canadian Retailer - Store 2014 - 34
STORE 2014 SESSION HIGHLIGHTS
THE FUTURE OF RETAIL IS-NOW
Highlights of Store 2014 Super Session-The Future of Retail; the mobile
consumer, engaging via social, and leveraging Big Data and Analytics
BY SHILPA KOTECHA
THIS YEAR'S STORE Conference was a resound-
ing success. Among the most well attended sessions
at the conference was a panel discussion with senior
leaders in retail discussing the future of the industry.
Hot topics addressed were: the mobile consumer, engaging via social media, and how to leverage data and
analytics. Diane J. Brisebois, President and CEO of
Retail Council of Canada moderated the panel discussion. Panelists included Willy J. Kruh, Global Chair
of Consumer Markets for KPMG International, Sam
Sebastian, Managing Director for Google Canada, and
Steve Irvine, Group Director, Global Marketing Solutions at Facebook Canada. The following highlights
the discussion about the future of retail in Canada.
According to KPMG's Consumer Currents 13,
a publication its global CM practice issues
quarterly, 90% of the data in the world today
was created between 2011 and 2013.
34 |
canadian retailer | store 2014 | www.retailcouncil.org/cdnretailer
Brisebois: We want to have a candid conversation
with our panelists about what they see in retail, and
what they can share about today's customer to help
us run our businesses more effectively. Beginning
with Willy, given your global experience, can you
paint a picture of what you see in retail today?
Kruh: The business of retail is obvious; it's the execution
that is the hard part. Here are some interesting stats;
* The Canadian e-commerce market will continue
to experience annual double-digit growth to reach
$34 billion by 2018. (Source: L2/Google Report on
Omnichannel Retail in Canada, 2014)
* According to Google data, there are over 100 billion product searches on Google every month
* In a recent survey by Emphatica, a provider of
social Customer Experience Management (CEM)
programs that surveyed 6,500 people, 73 per cent
of Canadians indicate that they were influenced
by Facebook when making a purchase decision
http://www.retailcouncil.org/cdnretailer
Canadian Retailer - Store 2014
Table of Contents for the Digital Edition of Canadian Retailer - Store 2014
Member Insights
Retail Currents
Retail: At Issue
Canada's Top Retailers Honoured at Gala Awards Dinner
The Future of Retail Is—Now
Multiple Store Strategies
Industry's Innovation Recognized
Rewarding Canada’s Future Retail Talent
Grand Expectations for Grocery Rookies
Celebrating Excellence in Canada's Book Industry
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Store 2014 - bellyband1
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Canadian Retailer - Store 2014 - cover1
Canadian Retailer - Store 2014 - cover2
Canadian Retailer - Store 2014 - 3
Canadian Retailer - Store 2014 - Member Insights
Canadian Retailer - Store 2014 - 5
Canadian Retailer - Store 2014 - Retail Currents
Canadian Retailer - Store 2014 - 7
Canadian Retailer - Store 2014 - 8
Canadian Retailer - Store 2014 - 9
Canadian Retailer - Store 2014 - Retail: At Issue
Canadian Retailer - Store 2014 - 11
Canadian Retailer - Store 2014 - 12
Canadian Retailer - Store 2014 - 13
Canadian Retailer - Store 2014 - Canada's Top Retailers Honoured at Gala Awards Dinner
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Canadian Retailer - Store 2014 - The Future of Retail Is—Now
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Canadian Retailer - Store 2014 - Multiple Store Strategies
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Canadian Retailer - Store 2014 - Industry's Innovation Recognized
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Canadian Retailer - Store 2014 - Rewarding Canada’s Future Retail Talent
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Canadian Retailer - Store 2014 - 67
Canadian Retailer - Store 2014 - Grand Expectations for Grocery Rookies
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Canadian Retailer - Store 2014 - 71
Canadian Retailer - Store 2014 - Celebrating Excellence in Canada's Book Industry
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Canadian Retailer - Store 2014 - Advertiser's Index
Canadian Retailer - Store 2014 - Retail Quick Tips
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