Canadian Retailer - Store 2014 - 38

STORE 2014

"I think what has been transformative is the
amount of information that is available to us.
I believe it was Eric Schmidt from Google
who said, 'Every two days now, we create as
much information from the dawn of civilization up to the year 2003.' This is the biggest
macro trend in five years. We have all of this
information about our customer and they too
have access to all of this information about
products and competitors."

- STEVE IRVINE
Facebook Canada

look at Amazon who is using predictive data to get
ahead of their customers' purchasing patterns. It is
important to use data, apps and technology to differentiate, but it is also critical to remember that some
fundamentals don't change-namely your value
proposition and the quality of your products. At the
end of the day, the customer only has one wallet.

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canadian retailer | store 2014 | www.retailcouncil.org/cdnretailer

Brisebois: Do you think retailers get it, and where
should they focus their energy?
Sebastien: Retailers get it, but it's hard to do it well and
keep up. It goes back to that 'gap' to which I referred
to earlier. To succeed in this economy you have to be
agile and innovate or you will be sidelined very quickly. Keep in mind how quickly mobile is transforming
our world, and recognize that the innovations you see
today will be out-of-date tomorrow. It doesn't have to
be daunting. It's exciting, and can be a tremendous opportunity for retailers that capitalize on it.
Irvine: For 40 per cent of Canadians, the first thing we
pick up in the morning is our smartphone. We check
them consistently throughout a day and Facebook up
to 14 times a day. Marketers, they need to consider that
prime time is all of the time. You can get huge audiences at eight in the morning via technology. This is a
huge opportunity because you have access to a huge
audience, like never before. But don't make the mistake of hiring that twenty-three-year-old who "gets"
technology. Hire people who are both fluent in the new
technologies, but also understand your business.
Kruh: Canadian retailers need to do a better job of cultivating the online experience. By utilizing data and
social media, you can do a better job of following your
customer throughout the entire omnichannel experience. From a marketing perspective, there is a huge
opportunity via social media to enhance and bolster
your brand identity and really get to know your customer on a personal level. If your customers 'like' your
products on Facebook-that offers a level of endorsement beyond anything we have seen before. Leverage
social media to your benefit-don't fear it.


http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Store 2014

Table of Contents for the Digital Edition of Canadian Retailer - Store 2014

Member Insights
Retail Currents
Retail: At Issue
Canada's Top Retailers Honoured at Gala Awards Dinner
The Future of Retail Is—Now
Multiple Store Strategies
Industry's Innovation Recognized
Rewarding Canada’s Future Retail Talent
Grand Expectations for Grocery Rookies
Celebrating Excellence in Canada's Book Industry
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Store 2014 - bellyband1
Canadian Retailer - Store 2014 - bellyband2
Canadian Retailer - Store 2014 - cover1
Canadian Retailer - Store 2014 - cover2
Canadian Retailer - Store 2014 - 3
Canadian Retailer - Store 2014 - Member Insights
Canadian Retailer - Store 2014 - 5
Canadian Retailer - Store 2014 - Retail Currents
Canadian Retailer - Store 2014 - 7
Canadian Retailer - Store 2014 - 8
Canadian Retailer - Store 2014 - 9
Canadian Retailer - Store 2014 - Retail: At Issue
Canadian Retailer - Store 2014 - 11
Canadian Retailer - Store 2014 - 12
Canadian Retailer - Store 2014 - 13
Canadian Retailer - Store 2014 - Canada's Top Retailers Honoured at Gala Awards Dinner
Canadian Retailer - Store 2014 - 15
Canadian Retailer - Store 2014 - 16
Canadian Retailer - Store 2014 - 17
Canadian Retailer - Store 2014 - 18
Canadian Retailer - Store 2014 - 19
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Canadian Retailer - Store 2014 - 29
Canadian Retailer - Store 2014 - 30
Canadian Retailer - Store 2014 - 31
Canadian Retailer - Store 2014 - 32
Canadian Retailer - Store 2014 - 33
Canadian Retailer - Store 2014 - The Future of Retail Is—Now
Canadian Retailer - Store 2014 - 35
Canadian Retailer - Store 2014 - 36
Canadian Retailer - Store 2014 - 37
Canadian Retailer - Store 2014 - 38
Canadian Retailer - Store 2014 - 39
Canadian Retailer - Store 2014 - 40
Canadian Retailer - Store 2014 - Multiple Store Strategies
Canadian Retailer - Store 2014 - 42
Canadian Retailer - Store 2014 - 43
Canadian Retailer - Store 2014 - 44
Canadian Retailer - Store 2014 - 45
Canadian Retailer - Store 2014 - 46
Canadian Retailer - Store 2014 - 47
Canadian Retailer - Store 2014 - 48
Canadian Retailer - Store 2014 - Industry's Innovation Recognized
Canadian Retailer - Store 2014 - 50
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Canadian Retailer - Store 2014 - 62
Canadian Retailer - Store 2014 - 63
Canadian Retailer - Store 2014 - Rewarding Canada’s Future Retail Talent
Canadian Retailer - Store 2014 - 65
Canadian Retailer - Store 2014 - 66
Canadian Retailer - Store 2014 - 67
Canadian Retailer - Store 2014 - Grand Expectations for Grocery Rookies
Canadian Retailer - Store 2014 - 69
Canadian Retailer - Store 2014 - 70
Canadian Retailer - Store 2014 - 71
Canadian Retailer - Store 2014 - Celebrating Excellence in Canada's Book Industry
Canadian Retailer - Store 2014 - 73
Canadian Retailer - Store 2014 - 74
Canadian Retailer - Store 2014 - 75
Canadian Retailer - Store 2014 - 76
Canadian Retailer - Store 2014 - Advertiser's Index
Canadian Retailer - Store 2014 - Retail Quick Tips
Canadian Retailer - Store 2014 - cover3
Canadian Retailer - Store 2014 - cover4
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