Canadian Retailer - Store 2014 - 7

DIGITAL MARKETING

THE DIGITAL SHIFT

RetailMeNot.ca recently released the findings of a survey that explores the investments in and importance of both
traditional and digital marketing channels from the viewpoint of more than 200 retail marketing decision-makers.

75% believe that
digital advertising
delivers a higher
ROI than offline
advertising

19% said
their current
omnichannel
strategy was
extremely
effective

Digital marketing
spend in retail
(51%) versus offline marketing
spend (49%)

82% believe that
their digital marketing budget will
increase in the next
3-5 years

65% believe that
branded mobile platforms like apps are
effective at driving
in-store sales

27% said
they were
advanced
in digital
marketing

E-COMMERCE

CUSTOMER LOYALTY

CANADA'S DIGITAL GROWTH

CANADIAN RETAILERS SEARCHING FOR LOYALTY

The pace of digital change among Canadian corporations remained fairly steady in 2013, according to a Statistics Canada study. But while larger
enterprises hold the lead over small and mediumsized businesses when it comes to integrating internet and data technologies, they still have work
to do in creating an optimal shopping experience.

The most recent Canadian Retail Insights Report,
released by American Express, reveals retailers' focus
to retain customers over the coming year.

The amount of goods
and services sold over
the internet last year,
up from $122-billion a
year earlier

The amount of goods
and services sold online
by large enterprises,
representing 64 per
cent of the value of total
online sales

NEARLY
HALF

48% - Percentage that say they
will reduce prices to secure
customer loyalty, up from 35
per cent two years ago

89% - Percentage of general retailers
that will offer sales, promotions and
discounts to engender loyalty, followed
by Apparel (86%) and Grocery (85%)

89% - Percentage of retailers that agree they need to
put more focus on customer service, with 77 per cent
reporting that they will invest in improving customer
service this year
13% - Percentage of companies that sold
goods or services over the
internet in 2013,
up from 11 per
cent in 2012

61% - Percentage of value of
e-commerce
activity in
wholesale
trade, manufacturing and
retail trade

60% - Percentage use of Internet-enabled
mobile devices.
However, only
19 per cent of
companies have
mobile-configured websites

NEARLY
HALF

51% - Percentage of retailers
that agree that consumers are
switching their purchasing behaviour online. 72 per cent of
Canadian businesses that offer
online shopping agree that it is
helping their company attract
a new type of customer

www.retailcouncil.org/cdnretailer | store 2014 | canadian retailer |

7



http://www.RetailMeNot.ca http://www.retailcouncil.org/cdnretailer

Canadian Retailer - Store 2014

Table of Contents for the Digital Edition of Canadian Retailer - Store 2014

Member Insights
Retail Currents
Retail: At Issue
Canada's Top Retailers Honoured at Gala Awards Dinner
The Future of Retail Is—Now
Multiple Store Strategies
Industry's Innovation Recognized
Rewarding Canada’s Future Retail Talent
Grand Expectations for Grocery Rookies
Celebrating Excellence in Canada's Book Industry
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Store 2014 - bellyband1
Canadian Retailer - Store 2014 - bellyband2
Canadian Retailer - Store 2014 - cover1
Canadian Retailer - Store 2014 - cover2
Canadian Retailer - Store 2014 - 3
Canadian Retailer - Store 2014 - Member Insights
Canadian Retailer - Store 2014 - 5
Canadian Retailer - Store 2014 - Retail Currents
Canadian Retailer - Store 2014 - 7
Canadian Retailer - Store 2014 - 8
Canadian Retailer - Store 2014 - 9
Canadian Retailer - Store 2014 - Retail: At Issue
Canadian Retailer - Store 2014 - 11
Canadian Retailer - Store 2014 - 12
Canadian Retailer - Store 2014 - 13
Canadian Retailer - Store 2014 - Canada's Top Retailers Honoured at Gala Awards Dinner
Canadian Retailer - Store 2014 - 15
Canadian Retailer - Store 2014 - 16
Canadian Retailer - Store 2014 - 17
Canadian Retailer - Store 2014 - 18
Canadian Retailer - Store 2014 - 19
Canadian Retailer - Store 2014 - 20
Canadian Retailer - Store 2014 - 21
Canadian Retailer - Store 2014 - 22
Canadian Retailer - Store 2014 - 23
Canadian Retailer - Store 2014 - 24
Canadian Retailer - Store 2014 - 25
Canadian Retailer - Store 2014 - 26
Canadian Retailer - Store 2014 - 27
Canadian Retailer - Store 2014 - 28
Canadian Retailer - Store 2014 - 29
Canadian Retailer - Store 2014 - 30
Canadian Retailer - Store 2014 - 31
Canadian Retailer - Store 2014 - 32
Canadian Retailer - Store 2014 - 33
Canadian Retailer - Store 2014 - The Future of Retail Is—Now
Canadian Retailer - Store 2014 - 35
Canadian Retailer - Store 2014 - 36
Canadian Retailer - Store 2014 - 37
Canadian Retailer - Store 2014 - 38
Canadian Retailer - Store 2014 - 39
Canadian Retailer - Store 2014 - 40
Canadian Retailer - Store 2014 - Multiple Store Strategies
Canadian Retailer - Store 2014 - 42
Canadian Retailer - Store 2014 - 43
Canadian Retailer - Store 2014 - 44
Canadian Retailer - Store 2014 - 45
Canadian Retailer - Store 2014 - 46
Canadian Retailer - Store 2014 - 47
Canadian Retailer - Store 2014 - 48
Canadian Retailer - Store 2014 - Industry's Innovation Recognized
Canadian Retailer - Store 2014 - 50
Canadian Retailer - Store 2014 - 51
Canadian Retailer - Store 2014 - 52
Canadian Retailer - Store 2014 - 53
Canadian Retailer - Store 2014 - 54
Canadian Retailer - Store 2014 - 55
Canadian Retailer - Store 2014 - 56
Canadian Retailer - Store 2014 - 57
Canadian Retailer - Store 2014 - 58
Canadian Retailer - Store 2014 - 59
Canadian Retailer - Store 2014 - 60
Canadian Retailer - Store 2014 - 61
Canadian Retailer - Store 2014 - 62
Canadian Retailer - Store 2014 - 63
Canadian Retailer - Store 2014 - Rewarding Canada’s Future Retail Talent
Canadian Retailer - Store 2014 - 65
Canadian Retailer - Store 2014 - 66
Canadian Retailer - Store 2014 - 67
Canadian Retailer - Store 2014 - Grand Expectations for Grocery Rookies
Canadian Retailer - Store 2014 - 69
Canadian Retailer - Store 2014 - 70
Canadian Retailer - Store 2014 - 71
Canadian Retailer - Store 2014 - Celebrating Excellence in Canada's Book Industry
Canadian Retailer - Store 2014 - 73
Canadian Retailer - Store 2014 - 74
Canadian Retailer - Store 2014 - 75
Canadian Retailer - Store 2014 - 76
Canadian Retailer - Store 2014 - Advertiser's Index
Canadian Retailer - Store 2014 - Retail Quick Tips
Canadian Retailer - Store 2014 - cover3
Canadian Retailer - Store 2014 - cover4
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