Canadian Retailer - Store 2015 - 7
MOBILE CANADA
BrandSpark's 2015 Mobile Personas is Canada's most targeted mobile research. The third annual survey reveals
mobile usage trends and statistics across Canadian demographics.
MOBILE MOMS
MOBILE MILLENNIALS
MOBILE MEN
Aged 25 to 54 with
kids at home
Aged 18 to 29
Aged 25 to 54
Flyers are an integral part of the path to
purchase and can work synergistically with
mobile strategies. Preferred flyer format:
Paper Flyers
MILLION
MILLION
USE BOTH
Mobile moms
in Canada
Mobile millennials
in Canada
2015
2014
2015
2013
2013
MOBILE
MEN
Digital Flyers
3.3
MILLION
21% 21%
USE BOTH
2013
USE BOTH
SMARTPHONE TABLET
USERS
USERS
MOBILE
MILLENNIALS
Mobile men
in Canada
25%
27
MOBILE
MOMS
%
33%
38%
37%
28
%
MOBILE
MILLENNIALS
27
%
2015
2.5
MOBILE
MOMS
2014
2.4
0.6
MILLION
63%
2013
SMARTPHONE TABLET
USERS
USERS
1.9
MILLION
72% 73%
62%
2015
0.4
MILLION
67%
2014
SMARTPHONE TABLET
USERS
USERS
2.0
MILLION
2013
0.8
MILLION
2014
1.5
MILLION
73%
of Canadian
men are
mobile
2015
of Canadian
millennials are
mobile
2013
of Canadian
moms are
mobile
75%
2014
83
2015
90
79% 79%
%
2014
82
%
%
MOBILE
MEN
Mobile impact
Percentage of mobile personas using mobile throughout the path to purchase:
44% 52% 60% 54% 68% 62%
Automobiles
Technology
Travel
MOBILE MOMS
CALENDAR
RCC EVENTS
Loss Prevention 2015
Wednesday, September 16, 2015
The International Centre
Toronto, ON
RetailWest Conference
Wednesday, October 7, 2015
Pan Pacific Hotel,
Vancouver, B.C.
DTLQC
Thursday, October 29, 2015
Palais des congrès de Montréal
Montreal, QC
Automobiles
Technology
Travel
MOBILE MILLENNIALS
MySTORE MySTORY 2015
Fall Roadshow
Thursday, September 17
Sponsored by RBC Royal Bank
Zach Davidson, Owner, The Meat
Department
Tuesday, October 6
Sponsored by MasterCard
Sharon and Steve Budnarchuck,
Owners, Audrey Books
Wednesday, October 7
Sponsored by MasterCard
Karina Birch, Co-owner, Rocky
Mountain Soap Company
For more information concerning RCC events, visit www.retailcouncil.org/events.
www.retailcouncil.org/cdnretailer
62% 68% 63%
Automobiles
Technology
Travel
MOBILE MEN
Wednesday, October 7
Sponsored by RBC Royal Bank
Dai Manuel, COO & Partner,
Fitness Town Inc.
Thursday, October 29
Sponsored by Moneris
Speaker TBD
INDUSTRY EVENTS
Shop.org Digital Summit
Monday, October 5 -
Wednesday, October 7, 2015
Philadelphia, PA
http://summit15.shop.org
Check RCC's homepage for exclusive
limited time members-only discounts.
Save up to $1,100 by registering
through RCC.
STORE 2015 | CANADIAN RETAILER
| 7
http://www.Shop.org
http://summit15.shop.org
http://www.retailcouncil.org/events
http://www.retailcouncil.org/cdnretailer
Table of Contents for the Digital Edition of Canadian Retailer - Store 2015
Publisher's Desk
Retail Currents
Under the Banner
Success Starts Everywhere
Technology, the Economy and Cyber-Crime: Harnessing Disruption
Top 5 Takeaways From Store 2015
Honouring Retail Leaders
ERA 2015—the Best of the Best
Top Grocery Rookies Showcase Hunger for Innovation
Advertiser's Index
Canadian Retailer - Store 2015 - cover1
Canadian Retailer - Store 2015 - cover2
Canadian Retailer - Store 2015 - 3
Canadian Retailer - Store 2015 - Publisher's Desk
Canadian Retailer - Store 2015 - 5
Canadian Retailer - Store 2015 - Retail Currents
Canadian Retailer - Store 2015 - 7
Canadian Retailer - Store 2015 - 8
Canadian Retailer - Store 2015 - 9
Canadian Retailer - Store 2015 - Under the Banner
Canadian Retailer - Store 2015 - 11
Canadian Retailer - Store 2015 - Success Starts Everywhere
Canadian Retailer - Store 2015 - 13
Canadian Retailer - Store 2015 - 14
Canadian Retailer - Store 2015 - 15
Canadian Retailer - Store 2015 - 16
Canadian Retailer - Store 2015 - 17
Canadian Retailer - Store 2015 - Technology, the Economy and Cyber-Crime: Harnessing Disruption
Canadian Retailer - Store 2015 - 19
Canadian Retailer - Store 2015 - 20
Canadian Retailer - Store 2015 - 21
Canadian Retailer - Store 2015 - 22
Canadian Retailer - Store 2015 - 23
Canadian Retailer - Store 2015 - 24
Canadian Retailer - Store 2015 - 25
Canadian Retailer - Store 2015 - Top 5 Takeaways From Store 2015
Canadian Retailer - Store 2015 - 27
Canadian Retailer - Store 2015 - 28
Canadian Retailer - Store 2015 - 29
Canadian Retailer - Store 2015 - Honouring Retail Leaders
Canadian Retailer - Store 2015 - 31
Canadian Retailer - Store 2015 - 32
Canadian Retailer - Store 2015 - 33
Canadian Retailer - Store 2015 - 34
Canadian Retailer - Store 2015 - 35
Canadian Retailer - Store 2015 - 36
Canadian Retailer - Store 2015 - 37
Canadian Retailer - Store 2015 - 38
Canadian Retailer - Store 2015 - ERA 2015—the Best of the Best
Canadian Retailer - Store 2015 - 40
Canadian Retailer - Store 2015 - 41
Canadian Retailer - Store 2015 - 42
Canadian Retailer - Store 2015 - 43
Canadian Retailer - Store 2015 - Top Grocery Rookies Showcase Hunger for Innovation
Canadian Retailer - Store 2015 - 45
Canadian Retailer - Store 2015 - 46
Canadian Retailer - Store 2015 - 47
Canadian Retailer - Store 2015 - 48
Canadian Retailer - Store 2015 - 49
Canadian Retailer - Store 2015 - 50
Canadian Retailer - Store 2015 - 51
Canadian Retailer - Store 2015 - 52
Canadian Retailer - Store 2015 - 53
Canadian Retailer - Store 2015 - Advertiser's Index
Canadian Retailer - Store 2015 - cover3
Canadian Retailer - Store 2015 - cover4
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