Canadian Retailer - Store 2016 - 44

STORE 2016

CANADIAN GRAND PRIX NEW PRODUCT AWARDS

The proud recipients of the 2015 Canadian Grand Prix New Product Awards.

BEST OF THE BEST
IN THE GROCERY AISLE
New product innovation celebrated at the 2015 Canadian
Grand Prix New Product Awards
BY SEAN C. TARRY
NOW in its 23rd year, the Canadian Grand Prix New Product

Awards annually honours the most innovative new products in
food, non-food and private label categories, judged by a panel comprised of consumers, food journalists, packaging designers and
marketing executives. The panel was overseen by Chef and jury
chair Marcus Von Albrecht, President of Mava Foods. And this
year's competition was fierce, with a record 93 entrants. Of these,
34 went on to win awards.
Metro Brands, G.P. were this year's big winners, taking home a
whopping five awards. It dominated in Private Label Food with its Irresistibles line, sweeping five categories: Bakery Fresh (Par-Baked)
(Artisan deep dish pie, 750g), Beverages (Life-Smart Smoothie),
Confectionery & Shelf Stable Desserts (Brownie in the Centre), Deli
Meats & Cheeses (Dry Sausage) and Frozen or Refrigerated Prepared Foods & Entrees (Potato Gratin).
Laiterie Chalifoux, a Quebec-based, family-owned business
founded in 1920, was also a big winner, receiving three awards for
its Riviera Petit Pot Set-Style Yogurt. It was the category winner
in Dairy (Milk, Yogurt, Cheese & Spreadables) and won a Special
Award for Innovative Packaging. It capped off its trophy haul with
the coveted All-Canadian Award, which is presented to the product with the highest average score among all products developed,
created and manufactured in Canada.
Joining Metro Brands G.P. and Laiterie Chalifoux in the winners' circle were two other Special Award recipients. Kruger Products LP won the Consumer Acceptance Award for its SpongeTowels Ultra Strong paper towel also winning the Paper, Plastic &
44 |

CANADIAN RETAILER | STORE 2016

Foil category. Emmi Canada was given the Innovation and Originality Award for its namesake Emmi Fondü All-In-One, in addition to
winning the Deli Meats & Cheeses category.
"Winning a Canadian Grand Prix award
is a milestone achievement that represents
Canada's very best in product innovation and
consumer ingenuity," said Diane J. Brisebois,
President and CEO of Retail Council of Canada. "Standing out on crowded store shelves
is no easy task. It requires a product that ticks
off all the boxes, including superior production, design, marketing, sales and distribution.
Most importantly, a truly award-winning product must meet the needs-and pocketbooks-
of today's demanding shopper."
Other multiple-category winners at this year's
awards included:
* Canadian Tire Retail - General
Merchandise, Household Products
* Federated Co-operatives Limited -
Condiments & Sauces, Snack (Sweet)
* S.C. Johnson & Son, Inc. - General
Merchandise, Household Products
To view the complete list of this year's winners,
visit www.rccgrandprix.ca/content/winners

http://www.rccgrandprix.ca/content/winners

Table of Contents for the Digital Edition of Canadian Retailer - Store 2016