Canadian Retailer - Store 2017 - 36

STORE 2017 EXCELLENCE IN RETAILING AWARDS
I N - S TO R E E X P E R I E N C E A N D D E S I G N ( T I E )

AWA R D WI N N ERS

Sport Chek opens first women's-only
sporting goods store
TO create a community connection between women and sport,
Sport Chek opened its first women's-only store in Calgary.
Kara Anastasiadis, Associate Vice President, Merchandise
Strategy at Sport Chek, says the 16,000-square-foot store helps
female customers pursue an active lifestyle. "The store has created a community connection between women and sport and
activity. We've enabled the Sport Chek female customer to feel
confident and engaged in their pursuit of an active lifestyle."
The new store features a wellness centre, an expanded product assortment, fitting rooms, personal shopping, and a bra fitting section.
"This is unlike any other Sport Chek across our network and
it allows for an easy, non-intimidating and complete shopping
experience-an experience that our female customer was seeking," says Anastasiadis.

IKEA Canada makes delicious food easy
TO show consumers how easy it is to make great food at home,
IKEA Canada brought kitchen simplicity to one of Toronto's
busiest neighbourhoods.
"The IKEA Pop-up Experience" invited consumers on a journey through fashionable, condo-smart kitchen living. The store
inspired food creations, hosted workshops, offered food samples
and sold some of IKEA's iconic food and market hall products.
The pop-up thrilled, inspired, and educated consumers about
good eating and raised the profile of IKEA's well-known brand.

USE CASE
Top: Sport Chek's first ever women's-only sporting
goods store. Bottom: Ikea Canada's Pop-up Experience.

AWA R D S P O N SO R

I N - S TO R E M E R C H A N D I S I N G

PetSmart Canada invites customers into the cave
AS Canadian millennials step into adulthood and begin their own
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families, they make up for an increasingly large portion of the pet
service market. These millennials have moved away from processed foods and are increasingly driven by health and wellness in
their dietary choices. These same values are reflected in the food
purchases they make for their pets, making the natural and paleoinspired foods the fastest growing categories in the pet food market.
In 2016, PetSmart introduced Pinnacle Pet Nutrition, an answer
to the market's growing demand for paleo-inspired food for cats and
dogs. To showcase this in-demand food option, the store brought
the Pinnacle Pet Nutrition cave to its Kamloops, B.C., location.
The cave concept is a shop-within-a-shop, making this new format immediately recognizable to PetSmart customers throughout
their store experience. The concept creates a welcoming shopping
experience, with space for demos, inline signage and opportunity PetSmart's Pinnacle Pet Nutrition cave.
for education, allowing PetSmart to convert pet parents from browsers to buyers.
"At PetSmart we love pets, which impacts everything we do for our customers. Introducing Pinnacle Pet Nutrition
to our Kamloops store was a way for us to help our consumers make healthier decisions for their pets by focusing
on the value and benefits of these products," says John DeFranco, President of PetSmart Canada.
"Ultimately, we were able to use merchandising to transform products into stories and solutions that are relevant
to the needs and wants of our pet parents."

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