Canadian Retailer - Fall 2014 - 40
2014 kpmg WomEN IN REtAIL EXEcutIvE RouNDtABLE
that-our new loyalty program, for example."
While seven in ten CFO/CIOs believe that data
The focus at Metro is the same: to enhance
the shopping experience for the customer. and analytics is either very important or crucially
And, as Bacon explains, building a strong important to their business strategies, only 22
relationship with its customers is essential, per cent of Canadian CEOs say that they have
and applying the information that they restarted a BIG DATA initiative and just a third of
ceive even more so.
"We possess a lot of information, most the remainder believe it likely that they will start
of it coming through personal engagement one in the near future.
with customers. We put a lot of effort into ob- KPMg'S GoinG Beyond the data
taining information from them by being close
to them. We focus on our loyal customers so
we can serve them better. Technology can help us do this. But ing the courage to take that leap, can present
the information that we gather needs to serve a purpose, and it itself as a barrier. But, Dean, whose company
needs to translate into action that we can see and measure."
has recognized the importance of customer
data, says patience is a virtue for any retailer
making sense of it all
looking to leverage it to its best effect.
For Martini and Groupe Dynamite, as is the case for many
"At Purdys, we, too, are very focused on
retailers, the actual collecting of the information is not the using technology and big data and analytics
challenge. The key, as she points out, is in finding the right to streamline our operations. Our challenge
nozzle for the fire hose from which the information pours.
is that we are both a manufacturer and a re"We have no shortage of information," she says. "In fact, tailer, so the positive impact and utility of
there's an immense amount of it. Our biggest challenge with streamlining our operations is huge. We are
respect to big data is finding people who can manage it, and investing in it, but it takes time to get the right
make sense of it all. If you're going to action this informa- infrastructure in place to support our needs."
tion, you need someone who knows your business and who
Fashion retailer Aritzia uses technology
can tell you how to effectively leverage all of it. It's about to help it understand its customers' behavbridging that gap between what you are doing, and what you iour and buying patterns more precisely. But,
should be doing, based on the data."
as Morgan explains, it also helps them proFor some, like Purdys Chocolatier, the investment, and find- vide a more consistent experience for their
40 |
cANADIAN REtAILER | fall 2014
Canadian Retailer - Fall 2014
Table of Contents for the Digital Edition of Canadian Retailer - Fall 2014
Member Insights
Retails Currents
Retail: At Issue
Being Green
Big Gains in the Supply Chain Game Bringing Supplier Closer to Customers
Protect Your Retails Business Against Fraud
Clean Sweep
The Modern Era of Retail Enagagement
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Fall 2014 - cover1
Canadian Retailer - Fall 2014 - cover2
Canadian Retailer - Fall 2014 - 3
Canadian Retailer - Fall 2014 - Member Insights
Canadian Retailer - Fall 2014 - 5
Canadian Retailer - Fall 2014 - Retails Currents
Canadian Retailer - Fall 2014 - 7
Canadian Retailer - Fall 2014 - 8
Canadian Retailer - Fall 2014 - 9
Canadian Retailer - Fall 2014 - Retail: At Issue
Canadian Retailer - Fall 2014 - 11
Canadian Retailer - Fall 2014 - Being Green
Canadian Retailer - Fall 2014 - 13
Canadian Retailer - Fall 2014 - 14
Canadian Retailer - Fall 2014 - 15
Canadian Retailer - Fall 2014 - 16
Canadian Retailer - Fall 2014 - 17
Canadian Retailer - Fall 2014 - Big Gains in the Supply Chain Game Bringing Supplier Closer to Customers
Canadian Retailer - Fall 2014 - 19
Canadian Retailer - Fall 2014 - 20
Canadian Retailer - Fall 2014 - 21
Canadian Retailer - Fall 2014 - 22
Canadian Retailer - Fall 2014 - Protect Your Retails Business Against Fraud
Canadian Retailer - Fall 2014 - 24
Canadian Retailer - Fall 2014 - Clean Sweep
Canadian Retailer - Fall 2014 - 26
Canadian Retailer - Fall 2014 - 27
Canadian Retailer - Fall 2014 - 28
Canadian Retailer - Fall 2014 - 29
Canadian Retailer - Fall 2014 - 30
Canadian Retailer - Fall 2014 - 31
Canadian Retailer - Fall 2014 - 32
Canadian Retailer - Fall 2014 - 33
Canadian Retailer - Fall 2014 - The Modern Era of Retail Enagagement
Canadian Retailer - Fall 2014 - 35
Canadian Retailer - Fall 2014 - 36
Canadian Retailer - Fall 2014 - 37
Canadian Retailer - Fall 2014 - 38
Canadian Retailer - Fall 2014 - 39
Canadian Retailer - Fall 2014 - 40
Canadian Retailer - Fall 2014 - 41
Canadian Retailer - Fall 2014 - 42
Canadian Retailer - Fall 2014 - 43
Canadian Retailer - Fall 2014 - 44
Canadian Retailer - Fall 2014 - 45
Canadian Retailer - Fall 2014 - 46
Canadian Retailer - Fall 2014 - 47
Canadian Retailer - Fall 2014 - 48
Canadian Retailer - Fall 2014 - Advertiser's Index
Canadian Retailer - Fall 2014 - Retail Quick Tips
Canadian Retailer - Fall 2014 - cover3
Canadian Retailer - Fall 2014 - cover4
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