REtAIL cuRRENtS cANADIAN E-commERcE IN 2014 As consumer habits and preferences evolve, accompanied by advances within the ever-progressing world of technology, e-commerce in Canada continues to grow and change. Here's a snapshot of e-commerce sales in Canada, and the future growth of the channel. Sales generated in Canada 8% of all retail sales are made online 83% of Canadians are online $ 56% 30% make online purchases of shopping budgets will be spent on online shopping Growth of e-commerce in Canada Online sales in Canada are expected to generate: 13.8% 14.3% $34B 30 u.s. $25B 20 50% $18.9B 10 0 2012 2014 2016 Half of Canadians plan to spend $100-500 online this year. 16% plan to spend more than that. CANADA Canada's e-commerce performance is growing at a rate of 14.3%, compared to that of just 13.8% for the Americans. SOURCE: www.nextopia.com thE chANgINg pAth oF coNSumER puRchASINg With so many mediums available to today's consumer, it's sometimes difficult for retailers to understand how they're being interacted with and why. A recent Business Development Bank of Canada study reveals the things consumers are doing online and how they are being influenced to make purchases. Online consumer activity: SEARCH 47% Conduct a broad online search prior to purchase 6| cANADIAN REtAILER | fall 2014 REVIEW 42% Consult consumer review sites before buying IDENTIFY 42% search online to find the best place to buy BUY 41% Buy products or services onlinehttp://www.nextopia.com