Canadian Retailer - Fall 2015 - 14
partner message brOntO sOFtWAre
Understanding the customer and complementing traditional marketing methods are critical to success.
taking the guesswork out
of omni-channel marketing
BY JIM DAVIDSON, Head of Research, Bronto Software
in case anyone doubts the gale force of the on-
line and mobile revolution in Canada, the stats
tell the tale. The percentage of Canadian households with Internet access jumped from 80 per
cent to 87 per cent between 2010 and 2013, placing Canada 16th globally in Internet penetration (the US is 14th). Today, 68 per cent of Canadians own a smartphone, up 24 per cent from
2014. And 43 per cent of Canadians own a tablet.
That means Canadians have more power
than ever to shop when and where they wish.
They're using multiple devices to extend their
shopping experience and influence purchase
decisions. They can research, browse and buy
from anywhere within the reach of a cellular
or Internet connection. It's easy for them to
fill a shopping cart and submit the order-and
just as easy for them to find a better deal a few
clicks or taps away.
Are your online visitors happily tapping away
or does your e-commerce experience leave them
wanting more? Do you know who your shoppers
are and how they want to interact with you?
Bronto asked over 1,000 Canadian shoppers
to tell us how they shop across desktop and
mobile devices. We discovered several interesting (and encouraging) trends:
14 |
canadian retailer | FALL 2015
* Canadians embrace online shopping. Sixty-six per cent of
Canadian shoppers will shop online at least once a month; 26
per cent shop online every week.
* Gen-Xers are a ripe audience. Today's 30-somethings are the
most active weekly shoppers, with 18-29 year olds coming in a
close second. But even the 65-plus crowd is a worthy and growing audience.
* Men shop more often than you might have thought. Women
are labeled as avid shoppers, but 30 per cent of Canadian men
shop online weekly, compared to only 22 per cent of women.
To succeed in the omni-channel world, marketers must cater
to evolving consumer demands for convenience and connection.
This means rethinking once-dependable commerce marketing
strategies to engage today's shopper. To convert a casual shopper
into a loyal customer, you must know how your audience is experiencing your online presence across channels and devices and provide a user-friendly, seamless shopping and buying experience.
For more insights from consumers about how they are using-and
redefining-the online shopping landscape, visit http://bronto.
com to download the company's Consumers Tell All: Canadian
Edition infographic.
http://www.bronto.com
http://bronto.com
http://bronto.com
Table of Contents for the Digital Edition of Canadian Retailer - Fall 2015
Publisher's Desk
Retail Currents
Retail: At Issue
Under the Banner
Canadian E-Commerce Growing
The Power of Social Commerce
Getting Face-to-Face
Levelling the Playing Field
The Online Marketplace Boom
Thriving in the Online World
Advertiser's Index
Canadian Retailer - Fall 2015 - cover1
Canadian Retailer - Fall 2015 - cover2
Canadian Retailer - Fall 2015 - 3
Canadian Retailer - Fall 2015 - Publisher's Desk
Canadian Retailer - Fall 2015 - 5
Canadian Retailer - Fall 2015 - Retail Currents
Canadian Retailer - Fall 2015 - 7
Canadian Retailer - Fall 2015 - Retail: At Issue
Canadian Retailer - Fall 2015 - 9
Canadian Retailer - Fall 2015 - Under the Banner
Canadian Retailer - Fall 2015 - 11
Canadian Retailer - Fall 2015 - Canadian E-Commerce Growing
Canadian Retailer - Fall 2015 - 13
Canadian Retailer - Fall 2015 - 14
Canadian Retailer - Fall 2015 - 15
Canadian Retailer - Fall 2015 - The Power of Social Commerce
Canadian Retailer - Fall 2015 - 17
Canadian Retailer - Fall 2015 - 18
Canadian Retailer - Fall 2015 - 19
Canadian Retailer - Fall 2015 - 20
Canadian Retailer - Fall 2015 - 21
Canadian Retailer - Fall 2015 - Getting Face-to-Face
Canadian Retailer - Fall 2015 - 23
Canadian Retailer - Fall 2015 - 24
Canadian Retailer - Fall 2015 - 25
Canadian Retailer - Fall 2015 - Levelling the Playing Field
Canadian Retailer - Fall 2015 - 27
Canadian Retailer - Fall 2015 - 28
Canadian Retailer - Fall 2015 - 29
Canadian Retailer - Fall 2015 - The Online Marketplace Boom
Canadian Retailer - Fall 2015 - 31
Canadian Retailer - Fall 2015 - 32
Canadian Retailer - Fall 2015 - Thriving in the Online World
Canadian Retailer - Fall 2015 - 34
Canadian Retailer - Fall 2015 - 35
Canadian Retailer - Fall 2015 - 36
Canadian Retailer - Fall 2015 - 37
Canadian Retailer - Fall 2015 - Advertiser's Index
Canadian Retailer - Fall 2015 - cover3
Canadian Retailer - Fall 2015 - cover4
Canadian Retailer - Fall 2015 - outsert1
Canadian Retailer - Fall 2015 - outsert2
Canadian Retailer - Fall 2015 - outsert3
Canadian Retailer - Fall 2015 - outsert4
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