Canadian Retailer - Fall 2015 - 35
The online channel helping sales in-store.
ly unknown. You invest hundreds of thousands of dollars opening new
locations and marketing to a new audience. You end up with all of these
fixed costs that you have to somehow manage to pay with your sales. Online is awesome because you don't need to make too many investments
with respect to fixed costs, or upfront investment for that matter. Once you
have the platform, you can go and market in Alberta or British Columbia
and try to create some brand awareness through your online presence."
And, yes-the company does receive orders from those provinces,
and others. In fact, as Raj points out, out-of-province orders for the
company's products continue to grow exponentially.
To link to its efforts online, the company is also extensively engaged in
social media-36,000 Facebook fans-does TV branding, distributes an
e-newsletter and has also partnered in some affiliate marketing. But, as
Raj rightly says, "Online is where it's at." And to that end, the company is
currently focusing resources on search engine optimization of its website,
Improving its ranking on Google Local Business, working with Google
Adwords and Google remarketing, and are also opening an Ebay store
and listing its products on Shop.ca. It also has plans to make its products
available in other digital marketplaces before the end of this year.
"We're working on continuing to develop our omni-channel model
of selling all the time. That means merging the online and brick-andmortar sales channels. It means refining the in-store shopping experience by allowing customers to access and shop the web site catalogue
at all times. It means offering customers the option of in-store pickup
or home delivery. It simply means providing for the customer a more
convenient, enjoyable and satisfying experience."
New employment standards requirements
under the Accessibility for Ontarians with
Disabilities Act (AODA) will impact your retail
operations in Ontario soon!
Deadline for retail begins January 1, 2016
RCC is here to help. Register for our exclusive
EnAbling Retail Webinar series.
Register today! RetailCouncil.org/webinars
WEBINAR 2
WEBINAR 1
WEBINAR 3
September 17
August 18
October 14
Creating an
Recruitment
The Accommodation
Inclusive
and Selection
Process
Workplace for
RECORDINGS FROM COMPLETED WEBINARS
Employees
NOW AVAILABLE ON OUR WEBSITE
with Disabilities
www.retailcouncil.org/cdnretailer
WEBINAR 4
November 3
WEBINAR 5
November 17
The Return to
Work Process
Career
Development
RetailCouncil.org/AODA
FALL 2015 | canadian retailer
| 35
http://www.Shop.ca
http://www.RetailCouncil.org/AODA
http://www.RetailCouncil.org/webinars
http://www.RetailCouncil.org/AODA
http://www.retailcouncil.org/cdnretailer
Table of Contents for the Digital Edition of Canadian Retailer - Fall 2015
Publisher's Desk
Retail Currents
Retail: At Issue
Under the Banner
Canadian E-Commerce Growing
The Power of Social Commerce
Getting Face-to-Face
Levelling the Playing Field
The Online Marketplace Boom
Thriving in the Online World
Advertiser's Index
Canadian Retailer - Fall 2015 - cover1
Canadian Retailer - Fall 2015 - cover2
Canadian Retailer - Fall 2015 - 3
Canadian Retailer - Fall 2015 - Publisher's Desk
Canadian Retailer - Fall 2015 - 5
Canadian Retailer - Fall 2015 - Retail Currents
Canadian Retailer - Fall 2015 - 7
Canadian Retailer - Fall 2015 - Retail: At Issue
Canadian Retailer - Fall 2015 - 9
Canadian Retailer - Fall 2015 - Under the Banner
Canadian Retailer - Fall 2015 - 11
Canadian Retailer - Fall 2015 - Canadian E-Commerce Growing
Canadian Retailer - Fall 2015 - 13
Canadian Retailer - Fall 2015 - 14
Canadian Retailer - Fall 2015 - 15
Canadian Retailer - Fall 2015 - The Power of Social Commerce
Canadian Retailer - Fall 2015 - 17
Canadian Retailer - Fall 2015 - 18
Canadian Retailer - Fall 2015 - 19
Canadian Retailer - Fall 2015 - 20
Canadian Retailer - Fall 2015 - 21
Canadian Retailer - Fall 2015 - Getting Face-to-Face
Canadian Retailer - Fall 2015 - 23
Canadian Retailer - Fall 2015 - 24
Canadian Retailer - Fall 2015 - 25
Canadian Retailer - Fall 2015 - Levelling the Playing Field
Canadian Retailer - Fall 2015 - 27
Canadian Retailer - Fall 2015 - 28
Canadian Retailer - Fall 2015 - 29
Canadian Retailer - Fall 2015 - The Online Marketplace Boom
Canadian Retailer - Fall 2015 - 31
Canadian Retailer - Fall 2015 - 32
Canadian Retailer - Fall 2015 - Thriving in the Online World
Canadian Retailer - Fall 2015 - 34
Canadian Retailer - Fall 2015 - 35
Canadian Retailer - Fall 2015 - 36
Canadian Retailer - Fall 2015 - 37
Canadian Retailer - Fall 2015 - Advertiser's Index
Canadian Retailer - Fall 2015 - cover3
Canadian Retailer - Fall 2015 - cover4
Canadian Retailer - Fall 2015 - outsert1
Canadian Retailer - Fall 2015 - outsert2
Canadian Retailer - Fall 2015 - outsert3
Canadian Retailer - Fall 2015 - outsert4
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