Canadian Retailer - Fall 2016 - 26

E-COMMERCE

Walmart Canada's coupling of home delivery with their online channel is making the shopping experience easier and more convenient for customers.

Developing the channel

At Walmart, the idea is the same: to make "All our categories need to be strong when they think
things easier for the customer. That's why, as Rick
of Walmart.ca. We need to service them and take it to a
Neuman, Walmart Canada's EVP of Technology
and E-commerce explains, the company has been level beyond the in-store experience. In-store, people
want more and more of a one-stop shop. This is not
making a major push toward home delivery.
"The investment we're making in e-com- always possible due to space limitations. Our stores are
merce is phenomenal. In the world of retail, large, but there are still only so many SKUs we can put
e-commerce is becoming more and more dom- on our store shelves. Online, we want the experience to
inant; we are looking to push Canada into an
be comparable and make one-stop shop possible."
adoption rate that is more aggressive. Even today, retail sales are far below more developed
- RICK NEUMAN, Walmart Canada
markets in the U.K. Asia, and the U.S."
One area where the retailer is investing its e-commerce dollars "They come to Walmart.ca for that weekly shop
is via its Walmart Labs. The team group is based out of Califor- and expect to see that same great assortment we
nia in Silicon Valley; they help with a lot of Walmart's innovation have in store-from grocery items to technology.
in Canada such as back-end technology and they are actively
"All our categories need to be strong when
building Walmart.ca and leveraging other work the company's they think of Walmart.ca," he continues. "We
doing around the world.
need to service them and take it to a level be"There is a great talent pool in Silicon Valley," says Neuman. yond the in-store experience. In-store, people
"We also do a lot of development locally here in Canada. We want more and more of a one-stop shop. This
want our business development team here to be as close to the is not always possible due to space limitations.
customer as possible so they can learn, adopt and change from Our stores are large, but there are still only so
our customers very quickly."
many SKUs we can put on our store shelves.
Walmart's e-commerce assortment is about differentiating Online, we want the experience to be comparand complementing its in-store assortment. "We recognize what able and make one-stop shop possible."
our customers are looking for from Walmart," Neuman explains.
One example Neuman cites is how Walmart
26 |

CANADIAN RETAILER | FALL 2016


http://www.Walmart.ca http://www.Walmart.ca http://www.Walmart.ca

Table of Contents for the Digital Edition of Canadian Retailer - Fall 2016

Publisher’s Desk
Retail Currents
Retail Research
Independents’ Corner
Retail: At Issue
The Future of Retail
Technology for the Good
E-Commerce Next Practices
The State of Mobile Payments
Aldo Launches ‘Store of the Future’ at Westfield World Trade Center
The Hottest Summer in Half a Century
Once More Unto the Breach
Advertiser’s Index
Canadian Retailer - Fall 2016 - bellyband1
Canadian Retailer - Fall 2016 - bellyband2
Canadian Retailer - Fall 2016 - cover1
Canadian Retailer - Fall 2016 - cover2
Canadian Retailer - Fall 2016 - insert1
Canadian Retailer - Fall 2016 - insert2
Canadian Retailer - Fall 2016 - 3
Canadian Retailer - Fall 2016 - Publisher’s Desk
Canadian Retailer - Fall 2016 - 5
Canadian Retailer - Fall 2016 - Retail Currents
Canadian Retailer - Fall 2016 - 7
Canadian Retailer - Fall 2016 - insert3
Canadian Retailer - Fall 2016 - insert4
Canadian Retailer - Fall 2016 - Retail Research
Canadian Retailer - Fall 2016 - Independents’ Corner
Canadian Retailer - Fall 2016 - Retail: At Issue
Canadian Retailer - Fall 2016 - 11
Canadian Retailer - Fall 2016 - insert5
Canadian Retailer - Fall 2016 - insert6
Canadian Retailer - Fall 2016 - The Future of Retail
Canadian Retailer - Fall 2016 - 13
Canadian Retailer - Fall 2016 - 14
Canadian Retailer - Fall 2016 - 15
Canadian Retailer - Fall 2016 - 16
Canadian Retailer - Fall 2016 - 17
Canadian Retailer - Fall 2016 - 18
Canadian Retailer - Fall 2016 - 19
Canadian Retailer - Fall 2016 - Technology for the Good
Canadian Retailer - Fall 2016 - 21
Canadian Retailer - Fall 2016 - 22
Canadian Retailer - Fall 2016 - 23
Canadian Retailer - Fall 2016 - E-Commerce Next Practices
Canadian Retailer - Fall 2016 - 25
Canadian Retailer - Fall 2016 - 26
Canadian Retailer - Fall 2016 - 27
Canadian Retailer - Fall 2016 - The State of Mobile Payments
Canadian Retailer - Fall 2016 - 29
Canadian Retailer - Fall 2016 - 30
Canadian Retailer - Fall 2016 - 31
Canadian Retailer - Fall 2016 - Aldo Launches ‘Store of the Future’ at Westfield World Trade Center
Canadian Retailer - Fall 2016 - 33
Canadian Retailer - Fall 2016 - The Hottest Summer in Half a Century
Canadian Retailer - Fall 2016 - 35
Canadian Retailer - Fall 2016 - 36
Canadian Retailer - Fall 2016 - 37
Canadian Retailer - Fall 2016 - Once More Unto the Breach
Canadian Retailer - Fall 2016 - 39
Canadian Retailer - Fall 2016 - 40
Canadian Retailer - Fall 2016 - 41
Canadian Retailer - Fall 2016 - Advertiser’s Index
Canadian Retailer - Fall 2016 - cover3
Canadian Retailer - Fall 2016 - cover4
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