RETAIL CURRENTS INCREASING ONLINE SALES As online sales in Canada continue to increase year-over-year, canadian retailers will be expected to raise their e-commerce games to meet consumer demands. 10 % MILLENNIALS DOMINATE CANADIAN MOBILE USAGE Mobile continues to experience substantial growth in Canada. And with more and more Millennials picking up mobile devices, their usage and data becomes more valuable to retailers and marketing companies. Age 18-24 / Age 25+ The projected percentage of total Canadian retail spending by 2019, up from 6% in 2014. This is almost equivalent to the 11% that is projected in the US. USE MOBILE TO: Source: Forrester Research THE INTERNET OF THINGS TAKING OFF The tipping point for usage of IoT-connected devices is on the horizon, and retailers everywhere are paying attention to research to figure out how it might affect consumer behaviour and purchase patterns. 18.4% - Predicted increase in the sale of wearable electronic devices in 2016 compared to 2015. 48% - From 2015 to 2017, adoption of smartwatches alone will grow by 48 per cent. $50 billion - The value amount worldwide of IoT-connected devices by 2020. 41% / 15% 29% / 28% 63% / 11% GET DIRECTIONS FIND A NEW RESTAURANT TO TRY READ MAILS 30% / 13% 28% / 9% 44% / 13% USE FACEBOOK WATCH A 60-SECOND VIDEO CHECK THE WEATHER Source: Catalyst CHECKING THE PULSE OF INDEPENDENT RETAILERS Retail Council of Canada, in partnership with Leger, have surveyed the association's independent members to find out where their focus is in 2016. L ec oc on al/ om reg y io na l St or e st affi ng Pr om ot io n st ra St te or gy e op er at io ns M st ar k ra e te ti gy ng With respect to sales, retail respondents said the following: Sales will decrease because of changes in... 64% 56% 42% 24% 13% Lo ca l/ ec reg on io om na l y C an V ad alu ia e o n f do th lla e r C o fr m om p e ot titi he on rs G ov re e gu rn la me tio n St ns t or e op er at io ns 25% 6| CANADIAN RETAILER | FALL 2016 25% 30% 33% Sales will increase because of changes in... 44%