Canadian Retailer - Holiday 2013 - 20

RETAIL INNOVATION

CANADIAN
RETAILERS
INNOVATING
TOWARD
SUCCESS
Brand-building initiatives take
centre-stage in 2013
BY ANDREW HIND

MOST winning retail brands build their success through some form of innovation, whether
it is technology, customer service, employee
attraction and retention, creating an emotional
bond with customers, or any number of other
areas vital to retail operations.
In an increasingly integrated global economy,
it's more important than ever for retail chains
to find fresh approaches to challenges, and a
whole host of Canadian retailers are doing just
that. Illustrative of the exciting initiatives being
undertaken across Canada are these following
nine retailers. Some are lesser-known players
that fly under the radar, while others are more
recognizable names that have not been properly
lauded for their unique programs and bold decisions. What they all have in common, however,
is an innovative approach to growth.

20 |

Best Buy. "eGift Card Pioneers"

Best Buy and Future Shop sell technology to consumers every
day, so it's little wonder that the retail chains embrace technology themselves. In December 2011, they became the first major
retailer in Canada to offer customers personalized eGift Cards
through a partnership with US-Based CashStar, a digital gifting
and incentives company.
"Customers can now easily purchase and send personalized
eGift Cards that can be redeemed for any Best Buy Canada or
Future Shop purchase online or in store," says Danielle Jang,
communications manager for Best Buy. "Gift cards have always
been popular, but now they are more convenient than ever."
Cards are delivered directly to the recipient's email address
and have no service fees or expiration dates. Senders are notified when the eGift Card is opened. Cards can be personalized
by adding a custom message and design, and even dated to be
delivered on a certain day, and leveraging social media, can be
shared on a friend's Facebook page.

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Canadian Retailer - Holiday 2013

Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2013

PUBLISHER’S DESK
RETAIL CURRENTS
RETAIL: AT ISSUE
TECHNOLOGICAL ADVANCES THAT HAVE SHAPED RETAIL
MORE SLOW, MODEST GROWTH PREDICTED
CANADIAN RETAILERS INNOVATING TOWARD SUCCESS
17 TIPS FOR RECOVERING FROM THE POSTCHRISTMAS HANGOVER
DIFFERENTIATION AND SERVICE KEY TO INDIE SUCCESS
TECHNOLOGY AND RETAIL INNOVATION
ADVERTISER'S INDEX
RETAIL QUICK TIPS
Canadian Retailer - Holiday 2013 - Cover1
Canadian Retailer - Holiday 2013 - Cover2
Canadian Retailer - Holiday 2013 - 3
Canadian Retailer - Holiday 2013 - 4
Canadian Retailer - Holiday 2013 - 5
Canadian Retailer - Holiday 2013 - PUBLISHER’S DESK
Canadian Retailer - Holiday 2013 - 7
Canadian Retailer - Holiday 2013 - RETAIL CURRENTS
Canadian Retailer - Holiday 2013 - 9
Canadian Retailer - Holiday 2013 - 10
Canadian Retailer - Holiday 2013 - 11
Canadian Retailer - Holiday 2013 - RETAIL: AT ISSUE
Canadian Retailer - Holiday 2013 - 13
Canadian Retailer - Holiday 2013 - TECHNOLOGICAL ADVANCES THAT HAVE SHAPED RETAIL
Canadian Retailer - Holiday 2013 - 15
Canadian Retailer - Holiday 2013 - MORE SLOW, MODEST GROWTH PREDICTED
Canadian Retailer - Holiday 2013 - 17
Canadian Retailer - Holiday 2013 - 18
Canadian Retailer - Holiday 2013 - 19
Canadian Retailer - Holiday 2013 - CANADIAN RETAILERS INNOVATING TOWARD SUCCESS
Canadian Retailer - Holiday 2013 - 21
Canadian Retailer - Holiday 2013 - 22
Canadian Retailer - Holiday 2013 - 23
Canadian Retailer - Holiday 2013 - 24
Canadian Retailer - Holiday 2013 - 17 TIPS FOR RECOVERING FROM THE POSTCHRISTMAS HANGOVER
Canadian Retailer - Holiday 2013 - 26
Canadian Retailer - Holiday 2013 - 27
Canadian Retailer - Holiday 2013 - 28
Canadian Retailer - Holiday 2013 - 29
Canadian Retailer - Holiday 2013 - 30
Canadian Retailer - Holiday 2013 - DIFFERENTIATION AND SERVICE KEY TO INDIE SUCCESS
Canadian Retailer - Holiday 2013 - 32
Canadian Retailer - Holiday 2013 - 33
Canadian Retailer - Holiday 2013 - TECHNOLOGY AND RETAIL INNOVATION
Canadian Retailer - Holiday 2013 - 35
Canadian Retailer - Holiday 2013 - 36
Canadian Retailer - Holiday 2013 - 37
Canadian Retailer - Holiday 2013 - 38
Canadian Retailer - Holiday 2013 - 39
Canadian Retailer - Holiday 2013 - 40
Canadian Retailer - Holiday 2013 - 41
Canadian Retailer - Holiday 2013 - 42
Canadian Retailer - Holiday 2013 - 43
Canadian Retailer - Holiday 2013 - 44
Canadian Retailer - Holiday 2013 - ADVERTISER'S INDEX
Canadian Retailer - Holiday 2013 - RETAIL QUICK TIPS
Canadian Retailer - Holiday 2013 - Cover3
Canadian Retailer - Holiday 2013 - Cover4
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