Canadian Retailer - Holiday 2013 - 22

RETAIL INNOVATION

Clearly Contacts have moved to bricks and mortar.
Clearly Contacts. "E-retailer Boldly Enters
Brick and Mortar Field"

Clearly Contacts began as an e-store, and
with a strong vision focused on providing their
customers' needs developed into a remarkably
successful one. Today, one-in-five pair of contact lenses and one-in-ten glasses in Canada
are purchased through Clearly Contacts. Recently, it has leveraged this e-commerce success to move into bricks and mortar retailing.
"We have a pure focus on customers, serving 7-10,000 people per day. We have two million followers on Facebook providing insight,
but we started to think, 'wouldn't it be great if
we could engage directly with our customers?'"
remembers Robert Hardy, founder and CEO of
Clearly Contacts. "That's where the idea of the
first Vancouver brick and mortar store came
from. It was intended as a means of communicating with our customers, but we began to
find we were attracting new customers as well."
There are currently two stores, with ten more
planned cross-country by next year.
"Our locations are smaller and more economical than most stores. By incorporating
our website, we offer visitors to our stores more
than 6,000 frames to browse. We have five
times the selection with half the retail space
by leveraging our omnichannel. We've always
been at the front-end of the technology curve,
and you're going to see more and more stores
doing what we've done to use an online presence to increase selection without increasing
the scale of brick and mortar locations."

22 |

Country Grocer's welcoming environment for its customers.
Country Grocer. "Fresh Takes on Grocery Store Design"

Country Grocer, a Vancouver Island-based grocery store
chain, has set itself apart from larger, better known big box
competitors in a number of innovative ways. The company's
branding is all about being friendly, comfortable and welcoming, and that is conveyed in the store design.
Each of the chain's seven stores is unique, designed to reflect
the community they serve.
"The newest store, in Nanaimo, makes use of archival photos,
wooden plank-like floors and a dropped canopy in the deli has a
copper-pressed tin look, reminiscent of a style from Nanaimo's
early coal mining days. The store has a real nostalgic, rusticbarn feel. There are even full-sized Holstein cows in the dairy
section," explains Tammy Averill.
The stores break away from the big-box feel of many modern
supermarkets and are intended to return to grocery's roots, emphasizing a connection to farms and local produce. It looks like
a supermarket, but we're trying to give it a warm, country feel.
"Several environmental features are also included in our
stores. Building management systems are state of the art, heating and cooling units have their own thermostats for efficient
use of electricity, heat generated by refrigeration units and
lighting is reclaimed to heat water, and a storm management
system reuses collected water," explains Averill.

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Canadian Retailer - Holiday 2013

Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2013

PUBLISHER’S DESK
RETAIL CURRENTS
RETAIL: AT ISSUE
TECHNOLOGICAL ADVANCES THAT HAVE SHAPED RETAIL
MORE SLOW, MODEST GROWTH PREDICTED
CANADIAN RETAILERS INNOVATING TOWARD SUCCESS
17 TIPS FOR RECOVERING FROM THE POSTCHRISTMAS HANGOVER
DIFFERENTIATION AND SERVICE KEY TO INDIE SUCCESS
TECHNOLOGY AND RETAIL INNOVATION
ADVERTISER'S INDEX
RETAIL QUICK TIPS
Canadian Retailer - Holiday 2013 - Cover1
Canadian Retailer - Holiday 2013 - Cover2
Canadian Retailer - Holiday 2013 - 3
Canadian Retailer - Holiday 2013 - 4
Canadian Retailer - Holiday 2013 - 5
Canadian Retailer - Holiday 2013 - PUBLISHER’S DESK
Canadian Retailer - Holiday 2013 - 7
Canadian Retailer - Holiday 2013 - RETAIL CURRENTS
Canadian Retailer - Holiday 2013 - 9
Canadian Retailer - Holiday 2013 - 10
Canadian Retailer - Holiday 2013 - 11
Canadian Retailer - Holiday 2013 - RETAIL: AT ISSUE
Canadian Retailer - Holiday 2013 - 13
Canadian Retailer - Holiday 2013 - TECHNOLOGICAL ADVANCES THAT HAVE SHAPED RETAIL
Canadian Retailer - Holiday 2013 - 15
Canadian Retailer - Holiday 2013 - MORE SLOW, MODEST GROWTH PREDICTED
Canadian Retailer - Holiday 2013 - 17
Canadian Retailer - Holiday 2013 - 18
Canadian Retailer - Holiday 2013 - 19
Canadian Retailer - Holiday 2013 - CANADIAN RETAILERS INNOVATING TOWARD SUCCESS
Canadian Retailer - Holiday 2013 - 21
Canadian Retailer - Holiday 2013 - 22
Canadian Retailer - Holiday 2013 - 23
Canadian Retailer - Holiday 2013 - 24
Canadian Retailer - Holiday 2013 - 17 TIPS FOR RECOVERING FROM THE POSTCHRISTMAS HANGOVER
Canadian Retailer - Holiday 2013 - 26
Canadian Retailer - Holiday 2013 - 27
Canadian Retailer - Holiday 2013 - 28
Canadian Retailer - Holiday 2013 - 29
Canadian Retailer - Holiday 2013 - 30
Canadian Retailer - Holiday 2013 - DIFFERENTIATION AND SERVICE KEY TO INDIE SUCCESS
Canadian Retailer - Holiday 2013 - 32
Canadian Retailer - Holiday 2013 - 33
Canadian Retailer - Holiday 2013 - TECHNOLOGY AND RETAIL INNOVATION
Canadian Retailer - Holiday 2013 - 35
Canadian Retailer - Holiday 2013 - 36
Canadian Retailer - Holiday 2013 - 37
Canadian Retailer - Holiday 2013 - 38
Canadian Retailer - Holiday 2013 - 39
Canadian Retailer - Holiday 2013 - 40
Canadian Retailer - Holiday 2013 - 41
Canadian Retailer - Holiday 2013 - 42
Canadian Retailer - Holiday 2013 - 43
Canadian Retailer - Holiday 2013 - 44
Canadian Retailer - Holiday 2013 - ADVERTISER'S INDEX
Canadian Retailer - Holiday 2013 - RETAIL QUICK TIPS
Canadian Retailer - Holiday 2013 - Cover3
Canadian Retailer - Holiday 2013 - Cover4
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