Canadian Retailer - Holiday 2013 - 25
MYSTORE RETAILER'S GUIDE VOL. 9.6: RETAIL SALES
A P U B L I C AT I O N O F
S P O N S O R E D BY
The Voice of Independent Retail in Canada
HAIR OF THE DOG
17 Tips for recovering from the
post-Christmas hangover
BY ROBERT PRICE
C
hristmas-the time of jingle bells and jangling cash registers. It's a party.
For many independents, the January
sales slump is a hangover when sales dry up,
staff morale falls and exhaustion sets in. But
with the right planning and initiative, the postChristmas months can become a period of
productivity and expansion for the store. This
Retailer's Guide outlines 17 tips for gaining a
foothold in the new year.
1. Develop a marketing strategy for Q1-ASAP
People buy for others in December. People
buy for themselves in January. Catching the
attention of self-interested January shoppers
requires a marketing strategy, and independent retailers shouldn't wait until January to develop the plan.
www.retailcouncil.org/training/retailersguides
Post-Christmas marketing plans don't have
to be elaborate. Three broadly-themed events
for January, February and March can give retailers enough information to create signage,
coupons and social media pitches.
2. Create sales events
"You have to create reasons to shop," says
Patricia Norins, a retail expert. Building events
around product lines give retailers greater flexibility in the kind of events they can hold and
how many SKUs they can push at the sale. A
sales event on pants might cover half the store's
inventory. If bracelets are hot, hold an event on
bracelets. Bring in a stylist to deliver a seminar
on ten ways to style a particular bracelet, a particular kind of pant. And run these sales events
through Q1 until the inventory is liquidated.
www.retailcouncil.org/cdnretailer | holiday 2013 | canadian retailer |
25
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http://www.retailcouncil.org/training/retailersguides
Canadian Retailer - Holiday 2013
Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2013
PUBLISHER’S DESK
RETAIL CURRENTS
RETAIL: AT ISSUE
TECHNOLOGICAL ADVANCES THAT HAVE SHAPED RETAIL
MORE SLOW, MODEST GROWTH PREDICTED
CANADIAN RETAILERS INNOVATING TOWARD SUCCESS
17 TIPS FOR RECOVERING FROM THE POSTCHRISTMAS HANGOVER
DIFFERENTIATION AND SERVICE KEY TO INDIE SUCCESS
TECHNOLOGY AND RETAIL INNOVATION
ADVERTISER'S INDEX
RETAIL QUICK TIPS
Canadian Retailer - Holiday 2013 - Cover1
Canadian Retailer - Holiday 2013 - Cover2
Canadian Retailer - Holiday 2013 - 3
Canadian Retailer - Holiday 2013 - 4
Canadian Retailer - Holiday 2013 - 5
Canadian Retailer - Holiday 2013 - PUBLISHER’S DESK
Canadian Retailer - Holiday 2013 - 7
Canadian Retailer - Holiday 2013 - RETAIL CURRENTS
Canadian Retailer - Holiday 2013 - 9
Canadian Retailer - Holiday 2013 - 10
Canadian Retailer - Holiday 2013 - 11
Canadian Retailer - Holiday 2013 - RETAIL: AT ISSUE
Canadian Retailer - Holiday 2013 - 13
Canadian Retailer - Holiday 2013 - TECHNOLOGICAL ADVANCES THAT HAVE SHAPED RETAIL
Canadian Retailer - Holiday 2013 - 15
Canadian Retailer - Holiday 2013 - MORE SLOW, MODEST GROWTH PREDICTED
Canadian Retailer - Holiday 2013 - 17
Canadian Retailer - Holiday 2013 - 18
Canadian Retailer - Holiday 2013 - 19
Canadian Retailer - Holiday 2013 - CANADIAN RETAILERS INNOVATING TOWARD SUCCESS
Canadian Retailer - Holiday 2013 - 21
Canadian Retailer - Holiday 2013 - 22
Canadian Retailer - Holiday 2013 - 23
Canadian Retailer - Holiday 2013 - 24
Canadian Retailer - Holiday 2013 - 17 TIPS FOR RECOVERING FROM THE POSTCHRISTMAS HANGOVER
Canadian Retailer - Holiday 2013 - 26
Canadian Retailer - Holiday 2013 - 27
Canadian Retailer - Holiday 2013 - 28
Canadian Retailer - Holiday 2013 - 29
Canadian Retailer - Holiday 2013 - 30
Canadian Retailer - Holiday 2013 - DIFFERENTIATION AND SERVICE KEY TO INDIE SUCCESS
Canadian Retailer - Holiday 2013 - 32
Canadian Retailer - Holiday 2013 - 33
Canadian Retailer - Holiday 2013 - TECHNOLOGY AND RETAIL INNOVATION
Canadian Retailer - Holiday 2013 - 35
Canadian Retailer - Holiday 2013 - 36
Canadian Retailer - Holiday 2013 - 37
Canadian Retailer - Holiday 2013 - 38
Canadian Retailer - Holiday 2013 - 39
Canadian Retailer - Holiday 2013 - 40
Canadian Retailer - Holiday 2013 - 41
Canadian Retailer - Holiday 2013 - 42
Canadian Retailer - Holiday 2013 - 43
Canadian Retailer - Holiday 2013 - 44
Canadian Retailer - Holiday 2013 - ADVERTISER'S INDEX
Canadian Retailer - Holiday 2013 - RETAIL QUICK TIPS
Canadian Retailer - Holiday 2013 - Cover3
Canadian Retailer - Holiday 2013 - Cover4
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