Canadian Retailer - Holiday 2014 - 25
mystore RetaileR's guide voL. 10.6: teCHnoLogy
A p u b l i c At i o n o f
s p o n s o r e d by
The Voice of Independent Retail in Canada
technology tips
where to invest
time and money
BY ROBeRT PRICe
W
e all want to be current because current is cool. And what's more
current or cooler than the newest technology? Inside the retail store,
knowing which technologies can have the largest impact is usually
an open question. This Retailer's Guide looks at how to think about technology
investments to get the most out of every dollar and every minute.
don't start with technology
When thinking about technological investments, it's a mistake to start with
a discussion about technology, says Noah Godfrey, founder of Checkout 51, an
app that gathers insights into customer spending.
"When you're talking about technology, there is no silver bullet that satisfies every need," says Godfrey. "Whatever you do, don't pursue technology for
technology's sake." New technologies might generate excitement but they can
create more problems than they solve if they don't address the underlying retail
need-and those needs are often fundamental to the business and fundamental
to the retail sales process.
Godfrey suggests that retailers examine their key metrics: where do they need
to improve? Does the store need to increase basket size? Does it need to engage
current shoppers at a more personal level? Or does the store need to do more to
understand who buys which products, and which products aren't moving?
Start with a needs analysis and look broadly at solutions, including non-technical solutions. Don't get mesmerized by the siren's call of the newest gadget.
www.retailcouncil.org/training/retailersguides
holiday 2014 | canadian retailer
| 25
http://www.retailcouncil.org/training/retailersguides
Canadian Retailer - Holiday 2014
Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2014
Member Insights
Retail Currents
Retail: At Issue
Delighting the Empowered and Enabled Consumer
Technology Tips for Small Business
Retail Council of Canada and Google Help to Spark Retail
Social Workers
Chasing the “E-tail” to Keep Pace With the 24/7 Shopper
Know Your Clients and Drive Your Sales
Advertiser's Index
Retail Quick Tips
Canadian Retailer - Holiday 2014 - cover1
Canadian Retailer - Holiday 2014 - cover2
Canadian Retailer - Holiday 2014 - 3
Canadian Retailer - Holiday 2014 - Member Insights
Canadian Retailer - Holiday 2014 - 5
Canadian Retailer - Holiday 2014 - Retail Currents
Canadian Retailer - Holiday 2014 - 7
Canadian Retailer - Holiday 2014 - 8
Canadian Retailer - Holiday 2014 - 9
Canadian Retailer - Holiday 2014 - Retail: At Issue
Canadian Retailer - Holiday 2014 - 11
Canadian Retailer - Holiday 2014 - 12
Canadian Retailer - Holiday 2014 - Delighting the Empowered and Enabled Consumer
Canadian Retailer - Holiday 2014 - 14
Canadian Retailer - Holiday 2014 - 15
Canadian Retailer - Holiday 2014 - 16
Canadian Retailer - Holiday 2014 - 17
Canadian Retailer - Holiday 2014 - 18
Canadian Retailer - Holiday 2014 - 19
Canadian Retailer - Holiday 2014 - 20
Canadian Retailer - Holiday 2014 - 21
Canadian Retailer - Holiday 2014 - 22
Canadian Retailer - Holiday 2014 - 23
Canadian Retailer - Holiday 2014 - 24
Canadian Retailer - Holiday 2014 - Technology Tips for Small Business
Canadian Retailer - Holiday 2014 - 26
Canadian Retailer - Holiday 2014 - 27
Canadian Retailer - Holiday 2014 - 28
Canadian Retailer - Holiday 2014 - 29
Canadian Retailer - Holiday 2014 - Retail Council of Canada and Google Help to Spark Retail
Canadian Retailer - Holiday 2014 - 31
Canadian Retailer - Holiday 2014 - 32
Canadian Retailer - Holiday 2014 - 33
Canadian Retailer - Holiday 2014 - Social Workers
Canadian Retailer - Holiday 2014 - 35
Canadian Retailer - Holiday 2014 - 36
Canadian Retailer - Holiday 2014 - 37
Canadian Retailer - Holiday 2014 - 38
Canadian Retailer - Holiday 2014 - 39
Canadian Retailer - Holiday 2014 - Chasing the “E-tail” to Keep Pace With the 24/7 Shopper
Canadian Retailer - Holiday 2014 - 41
Canadian Retailer - Holiday 2014 - 42
Canadian Retailer - Holiday 2014 - 43
Canadian Retailer - Holiday 2014 - 44
Canadian Retailer - Holiday 2014 - 45
Canadian Retailer - Holiday 2014 - 46
Canadian Retailer - Holiday 2014 - 47
Canadian Retailer - Holiday 2014 - Know Your Clients and Drive Your Sales
Canadian Retailer - Holiday 2014 - Advertiser's Index
Canadian Retailer - Holiday 2014 - Retail Quick Tips
Canadian Retailer - Holiday 2014 - cover3
Canadian Retailer - Holiday 2014 - cover4
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