Canadian Retailer - Holiday 2015 - 6
RETAIL CURRENTS
TOP RETAIL
Making the list
THE CONSUMER
The middle class
Nielsen recently released a study entitled Middle Class: State of Mind,
State of Wallet in which it sought to understand the current behaviour of
the middle class consumer.
By 2030, 2 billion new people
will join the middle class
Avenue, Alberta's premier city lifestyle magazine, recently named
its seventh annual Top 40 Under
40, celebrating the city's best and
brightest young business leaders.
Making it into this year's list is the
owner of LUX Beauty Boutique and
Retail Council of Canada MySTORE
Advisory Board member, Jennifer
Grimm.
Avenue named Grimm on the list
because, even after 16 years in business, she's "staying on the cuttingedge of the beauty industry and
continuing to build a fiercely loyal
customer following."
Grimm started LUX Beauty Boutique at the age of 23. She wanted to
open a store where customers could
get new and hard-to-get beauty products and brands. She and her team
have seen the rise of a plethora of industry advancements over the years,
including the birth and growth of
online shopping in Canada, mobile
payments and self-checkout.
However, through it all, LUX
has managed to stay relevant, and
ahead of the curve, by focussing on
the needs, tastes and preferences of
its customer. Grimm's set to open a
second LUX location with plans to
grow the company even further in
the years to come. And it's success
that she says is down to the teamwork at the company.
"Owning my own business means
I have this creative laboratory to execute my ideas," she says. "And I have
this incredible group of people who
get to participate in executing those
ideas. If it wasn't for them, I wouldn't
be getting to do what I get to do."
6|
CANADIAN RETAILER | HOLIDAY 2015
2014
2030
According to the study, defining the middle class is less about income, and more
about mindset. It grouped consumers into the following categories:
FREE SPENDERS:
"In the past year, I've been able to spend freely."
LIVING COMFORTABLY:
"In the past year I've been able to live comfortably, and
bought some things just because I like them."
SHOPPING BASICS:
"In the past year, I've only had enough money for shelter,
food and basics."
By the numbers
10%
In North America's developed economy in 2015
nearly 10% of the population considers themselves
free spenders
58%
Nearly 6 in
10 are living
comfortably
32%
Nearly a third
are only able
to afford
the basics
45%
29%
30%
Nearly half of Canadian
households earn more
than $70/year
Almost 1 in 3 Canadian households report a decrease in
spending power
About a third of Free
Spenders are just as likely
to shop deals as average
For a full version of this report, visit
www.nielsen.com /ca/en/insights/news/2015/middle-class-state-of-mind
http://www.nielsen.com
Table of Contents for the Digital Edition of Canadian Retailer - Holiday 2015
Publisher's Desk
Retail Currents
Retail: At Issue
Interac Ups Its Game in Power Play Showdown With Credit
Light in the Darkness
A Lifetime in Protection
Grocery Sector Stands Up to LP Challenges
Enter: The CSIO
CSCA Retail 100
Advertiser's Index
Canadian Retailer - Holiday 2015 - cover1
Canadian Retailer - Holiday 2015 - cover2
Canadian Retailer - Holiday 2015 - 3
Canadian Retailer - Holiday 2015 - Publisher's Desk
Canadian Retailer - Holiday 2015 - 5
Canadian Retailer - Holiday 2015 - Retail Currents
Canadian Retailer - Holiday 2015 - 7
Canadian Retailer - Holiday 2015 - 8
Canadian Retailer - Holiday 2015 - 9
Canadian Retailer - Holiday 2015 - Retail: At Issue
Canadian Retailer - Holiday 2015 - 11
Canadian Retailer - Holiday 2015 - Interac Ups Its Game in Power Play Showdown With Credit
Canadian Retailer - Holiday 2015 - 13
Canadian Retailer - Holiday 2015 - 14
Canadian Retailer - Holiday 2015 - 15
Canadian Retailer - Holiday 2015 - 16
Canadian Retailer - Holiday 2015 - 17
Canadian Retailer - Holiday 2015 - 18
Canadian Retailer - Holiday 2015 - 19
Canadian Retailer - Holiday 2015 - Light in the Darkness
Canadian Retailer - Holiday 2015 - 21
Canadian Retailer - Holiday 2015 - 22
Canadian Retailer - Holiday 2015 - 23
Canadian Retailer - Holiday 2015 - 24
Canadian Retailer - Holiday 2015 - 25
Canadian Retailer - Holiday 2015 - A Lifetime in Protection
Canadian Retailer - Holiday 2015 - 27
Canadian Retailer - Holiday 2015 - Grocery Sector Stands Up to LP Challenges
Canadian Retailer - Holiday 2015 - 29
Canadian Retailer - Holiday 2015 - 30
Canadian Retailer - Holiday 2015 - 31
Canadian Retailer - Holiday 2015 - Enter: The CSIO
Canadian Retailer - Holiday 2015 - 33
Canadian Retailer - Holiday 2015 - 34
Canadian Retailer - Holiday 2015 - 35
Canadian Retailer - Holiday 2015 - 36
Canadian Retailer - Holiday 2015 - 37
Canadian Retailer - Holiday 2015 - CSCA Retail 100
Canadian Retailer - Holiday 2015 - 39
Canadian Retailer - Holiday 2015 - 40
Canadian Retailer - Holiday 2015 - 41
Canadian Retailer - Holiday 2015 - 42
Canadian Retailer - Holiday 2015 - 43
Canadian Retailer - Holiday 2015 - 44
Canadian Retailer - Holiday 2015 - Advertiser's Index
Canadian Retailer - Holiday 2015 - 46
Canadian Retailer - Holiday 2015 - cover3
Canadian Retailer - Holiday 2015 - cover4
Canadian Retailer - Holiday 2015 - 49
Canadian Retailer - Holiday 2015 - 50
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Canadian Retailer - Holiday 2015 - 52
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