Norway Russia therlands many Japan Turkey South Korea China Saudi Arabia & U.A.E. Hong Kong India Singapore South Africa Australia SELECTION OF ALTERNATIVE PAYMENT METHODS IN KEY MARKETS This global map shows you a selection of alternative payment methods in some key e-commerce markets. These options continue to gain share, with eWallets replacing many debit/credit cards. Alipay, PayPal and Qiwi dominate globally. ApplePay is growing, too. Source: eShopWorld acquiring is a key feature of successfully trading in those markets. Let's take a look at a couple of countries that may be important for a number of Canadian brands internationally, to understand payment preferences of those consumers. Europe-Germany Asia-China Action Plan Currently, e-commerce accounts for more than 20 per cent of all retail in the country. eWallet products dominate online payments, with Alipay at 48 per cent market share. Unionpay follows in terms of share at 18 per cent. It's critical to note that Mastercard/Amex/JCB/Visa have only 1 per cent share in the country. If those are the options you are offering your Chinese customers, you have a significant disadvantage in growing your direct to consumer business there. www.retailcouncil.org/cdnretailer Germany was an early adopter of alternative payment methods. eWallet and Real Time Bank Transfer methods dominate at 22 per cent and 38 per cent respectively. Again, Mastercard/Amex/ Visa combined are less than 18 per cent. * Know your key markets and develop localized payment options * Ensure you have global eWallet capability * Get direct payment relationships or; * Work with a third-party vendor that has established global payment options The world needs more Canadian retail. One way for us to ensure our presence is to open up the right payment options for our global customers! THE TECHNOLOGY & E-COMMERCE ISSUE | CANADIAN RETAILER | 2 1http://www.retailcouncil.org/cdnretailer