Canadian Retailer - The Technology & e-Commerce Issue - 3

CANADIAN RETAILER THE TECHNOLOGY & E-COMMERCE ISSUE 2017
FEATURES
PARTNER MESSAGE

10 PREPARING FOR TOMORROW TODAY

Find out how the payments industry is responding to shifting
consumer expectations to help retailers succeed.
EXCLUSIVE INTERVIEW

12 RETAIL 2018: WHAT THE FUTURE HAS IN STORE

Diane J. Brisebois, Retail Council of Canada President & CEO,
talks trends, challenges and disruption with the Retail Prophet,
Doug Stephens.
PARTNER MESSAGE

18 LIVING IN THE FUTURE

12

24

How the use of smart technology is helping retailers improve the
in-store experience and shopping journey for their customers.
INTERNATIONAL COMMERCE

20 GETTING RESULTS

Adapting to preferred payment methods for customers around
the world can help retailers remove friction from the shopping
experience and garner more sales. Learn how.

26

PARTNER MESSAGE

22 SELLING ACROSS BORDERS

Eshopworld helps simplify the complexities of selling
internationally with its services, allowing retailers to not only
remain competitive, but to grow their business as well.
CYBER PROTECTION

24 DON'T "WANNACRY" ANYMORE ABOUT CYBERCRIME?

Cybercrime is the scourge of the retail industry. Find out about
the latest tips and tools that can help you protect your business
against computer crime and computer fraud.
GROUNDBREAKING TECHNOLOGY

26 HOW CAN TECHNOLOGY SOLVE THE BIGGEST
RETAIL CHALLENGES?

As retailers continue to turn to technology to benefit the business,
which innovations should retailers be looking at heading into 2018?

30

E-COMMERCE

30 CHANNEL LOYALTY

E-commerce presents retailers with a host of challenges as well
as a host of opportunities going forward. Can Canadian retailers
position themselves for continued online growth?
CONTENT MARKETING

36 CONTENT IS KING

How retail innovators are using online content to grow their
businesses and improve the customer experience.

36

PARTNER MESSAGE

Canada Post is helping retailers of all sizes capitalize on the
e-commerce opportunity and increase awareness of their brands.
PARTNER MESSAGE

42 SMALL BUSINESS. BIG IMPACT.

How custom marketing tools have helped Canadian business
owners drive more traffic and sales.
INDUSTRY REPORT

44 LEADING RETAILERS IN CANADA

DEPARTMENTS
4 EDITOR'S NOTE
6 RETAIL CURRENTS
8 UNDER THE BANNER
9 AT ISSUE
46 ADVERTISERS' INDEX

The CSCA Retail 100, created by the Centre for the Study of
Commercial Activity (CSCA) at Ryerson University, brings you
the top 100 retail conglomerates operating in Canada in 2016.

www.retailcouncil.org/cdnretailer

THE TECHNOLOGY & E-COMMERCE ISSUE

THE TECHNOLOGY & E- COMMERCE ISSUE

A PU B LIC ATION OF RE TAIL COU NCIL OF C ANADA THE TECHNOLOGY & E- COMMERCE ISSU E 2017 $ 4 . 95

40 DELIVERING YOUR BRAND TO THE WORLD

THE EVOLUTION
OF E-COMMERCE
How Canadian retailers continue
to raise their game amid intense
global competition

+ TOP TECH TRENDS TO WATCH FOR IN 2018

EXCLUSIVE

RCC President & CEO
Diane J. Brisebois
interviews the Retail
Prophet Doug Stephens
PAGE 14

ON THE COVER
Design by Scope Media with
image by istockphoto.com/
RomoloTavani

| CANADIAN RETAILER | 3


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Table of Contents for the Digital Edition of Canadian Retailer - The Technology & e-Commerce Issue

Editor’s Note
Retail Currents
Under the Banner
At Issue
Preparing for Tomorrow Today
Retail 2018: What the Future Has in Store
Living in the Future
Getting Results
Selling Across Borders
Don’t “wannacry” Anymore About Cybercrime?
How Can Technology Solve the Biggest Retail Challenges?
Channel Loyalty
Content Is King
Delivering Your Brand to the World
Small Business. Big Impact.
Leading Retailers in Canada
Advertisers’ Index
Canadian Retailer - The Technology & e-Commerce Issue - Intro
Canadian Retailer - The Technology & e-Commerce Issue - bellyband1
Canadian Retailer - The Technology & e-Commerce Issue - bellyband2
Canadian Retailer - The Technology & e-Commerce Issue - cover1
Canadian Retailer - The Technology & e-Commerce Issue - cover2
Canadian Retailer - The Technology & e-Commerce Issue - 3
Canadian Retailer - The Technology & e-Commerce Issue - Editor’s Note
Canadian Retailer - The Technology & e-Commerce Issue - 5
Canadian Retailer - The Technology & e-Commerce Issue - Retail Currents
Canadian Retailer - The Technology & e-Commerce Issue - 7
Canadian Retailer - The Technology & e-Commerce Issue - Under the Banner
Canadian Retailer - The Technology & e-Commerce Issue - At Issue
Canadian Retailer - The Technology & e-Commerce Issue - Preparing for Tomorrow Today
Canadian Retailer - The Technology & e-Commerce Issue - 11
Canadian Retailer - The Technology & e-Commerce Issue - Retail 2018: What the Future Has in Store
Canadian Retailer - The Technology & e-Commerce Issue - 13
Canadian Retailer - The Technology & e-Commerce Issue - 14
Canadian Retailer - The Technology & e-Commerce Issue - 15
Canadian Retailer - The Technology & e-Commerce Issue - 16
Canadian Retailer - The Technology & e-Commerce Issue - 17
Canadian Retailer - The Technology & e-Commerce Issue - Living in the Future
Canadian Retailer - The Technology & e-Commerce Issue - 19
Canadian Retailer - The Technology & e-Commerce Issue - Getting Results
Canadian Retailer - The Technology & e-Commerce Issue - 21
Canadian Retailer - The Technology & e-Commerce Issue - Selling Across Borders
Canadian Retailer - The Technology & e-Commerce Issue - 23
Canadian Retailer - The Technology & e-Commerce Issue - Don’t “wannacry” Anymore About Cybercrime?
Canadian Retailer - The Technology & e-Commerce Issue - 25
Canadian Retailer - The Technology & e-Commerce Issue - How Can Technology Solve the Biggest Retail Challenges?
Canadian Retailer - The Technology & e-Commerce Issue - 27
Canadian Retailer - The Technology & e-Commerce Issue - 28
Canadian Retailer - The Technology & e-Commerce Issue - 29
Canadian Retailer - The Technology & e-Commerce Issue - Channel Loyalty
Canadian Retailer - The Technology & e-Commerce Issue - 31
Canadian Retailer - The Technology & e-Commerce Issue - 32
Canadian Retailer - The Technology & e-Commerce Issue - 33
Canadian Retailer - The Technology & e-Commerce Issue - 34
Canadian Retailer - The Technology & e-Commerce Issue - 35
Canadian Retailer - The Technology & e-Commerce Issue - Content Is King
Canadian Retailer - The Technology & e-Commerce Issue - 37
Canadian Retailer - The Technology & e-Commerce Issue - 38
Canadian Retailer - The Technology & e-Commerce Issue - 39
Canadian Retailer - The Technology & e-Commerce Issue - Delivering Your Brand to the World
Canadian Retailer - The Technology & e-Commerce Issue - 41
Canadian Retailer - The Technology & e-Commerce Issue - Small Business. Big Impact.
Canadian Retailer - The Technology & e-Commerce Issue - 43
Canadian Retailer - The Technology & e-Commerce Issue - Leading Retailers in Canada
Canadian Retailer - The Technology & e-Commerce Issue - 45
Canadian Retailer - The Technology & e-Commerce Issue - Advertisers’ Index
Canadian Retailer - The Technology & e-Commerce Issue - cover3
Canadian Retailer - The Technology & e-Commerce Issue - cover4
Canadian Retailer - The Technology & e-Commerce Issue - 52
Canadian Retailer - The Technology & e-Commerce Issue - 53
Canadian Retailer - The Technology & e-Commerce Issue - 54
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