Construction North 2018 - 20

COCA UPDATE

Voters Turf Liberals, Elect Majority
PC Government - Much Work
Ahead for COCA
By Ian Cunningham
President,
Council of Ontario
Construction
Associations

L

ooking back, it seems many of our
elections in Ontario have been
about throwing an unpopular
incumbent government out of power,
as opposed to choosing the party that
presents the most promising and credible vision and plan for the province. In
1990 we threw out the David Peterson
Liberals in favour of the Bob Rae NDP; in
1995 we threw out Rae in favour of the
Mike Harris PCs; in 2003 we threw out
Harris' successor, Ernie Eves, in favour
of the Dalton McGuinty led Liberals.
This was again the case on June 7th.
The election was all about change as
Ontarians had grown tired after 15 years
of Liberal rule and McGuinty's successor, Kathleen Wynne, had become
intensely unpopular.
Election campaigns are, for the most
part, marketing exercises that focus
on the qualities of the party leaders.
A party's leader, to a very significant
extent and especially during an election
campaign when it truly counts, is the
party's brand. As already stated, the
Liberal brand was tarnished because
of a widely disliked leader and also
by a history of scandals and unpopular policies. The NDP leader, Andrea
Horwath, was experienced, knowledgeable, admired, which gave her party a
chance in the race, but was seen to be a
big time "tax-and-spender." Tory leader
Doug Ford was generally perceived as
the figurehead of the "Ford Nation" cult,
20 * www.nocabuild.com

a businessman, a person of questionable
character, remembered from his days
as a one-term Toronto councilor during
the tumultuous time when his troubled
brother Rob was mayor and also as a
failed mayoral candidate. None of these
was a perfect choice so for most voters,
the election was about choosing the
best from a bad lot.
Most voters don't have the time,
background information, or inclination to study all of the parties' election platforms in an attempt to identify
the one with the best suite of detailed
policies for the province's future.
With this understanding, campaigns
develop slogans and bumper sticker
type, high-level themes to condense
the essence of a party's directional
message into a form that is easy for
voters to consume. In this election,
the PCs appeared to understand this
concept best and delivered the most
effective campaign. While the Libs
tried to explain away their record and
presented a fully costed and detailed
platform based on their government's
March 2018 budget and the NDP campaigned on a very similar detailed cost
plan, only with a little more of this and
a little less of that, albeit with a major
accounting blunder that was corrected
mid-campaign, the Tories presented no
coherent, costed plan. Instead, their
leader, Doug Ford, in an uncharacteristically disciplined way, stuck to
the party's slogans and themes. Over
and over again, voters across Ontario
heard him say "Help is on the way,"
"The party with the taxpayers' money
is over," "Government for the people,"
and "Ontario will be open for business again." Like the powerful commercial slogans "Just do it," "We try
harder," "The best a man can get," and

"Breakfast of champions," these Tory
slogans resonated with many voters.
Until Patrick Brown was forced out
as PC leader, Ford had been planning
to run for the mayor's chair in the City
of Toronto this fall. As a consequence,
he had not been paying attention to
Queen's Park and provincial issues and
was not well informed about the complexities of the matters at hand. Some
observers would say Ford is more of a
retail politician who has little interest
in the intricacies and nuances of public policy. Also, Ford clearly does not
have the same command of the English
language as either Wynne or Horwath
and he was not at his best in the three
televised leaders' debates. So his handlers limited his media availabilities,
his meetings with newspaper editorial boards were few, his participation
in community all candidates meetings
were nonexistent. Instead there was a
strong focus on social media and Ford
participation in meetings with supporters and rallies.
Ford did however seem to freewheel
somewhat during the campaign, making
unrestrained and disconnected promises as he spoke to excited supporters.
Among those promises are the following:
* Review and amend the sex education
curriculum; consult widely especially
with parents;
* Ban cell phones in schools;
* Ensure that Ontarians can buy beer
for $1.00 per bottle - "buck-a-beer";
* Reduce electricity costs by 12%;
* Reduce the price of gasoline by
10 cents per litre;
* Fire the Hydro One CEO, aka "the
$6 million man";
* Extricate Ontario from the OntarioQ uebec - Ca l i for n ia
c ap -a ndtrade system;


http://www.nocabuild.com

Table of Contents for the Digital Edition of Construction North 2018

Executive Director’s Report
President’s Report
Northern Ontario Project Attracts International Attention
70 Years and Counting
Arbitrator Supports Employer in Medical Marijuana Case
Hiring a Lawyer – Choosing a Tombstone
NOCA Celebrates 70 Years
Not Just for Guys: Industry Wants to See More Women Enter Construction
COCA Update
Education Report
Membership Report
Entertainment Report
2018 Suppliers’ Guide
Index to Advertisers
Construction North 2018 - Intro
Construction North 2018 - cover1
Construction North 2018 - cover2
Construction North 2018 - 3
Construction North 2018 - 4
Construction North 2018 - 5
Construction North 2018 - 6
Construction North 2018 - Executive Director’s Report
Construction North 2018 - 8
Construction North 2018 - President’s Report
Construction North 2018 - Northern Ontario Project Attracts International Attention
Construction North 2018 - 11
Construction North 2018 - 70 Years and Counting
Construction North 2018 - 13
Construction North 2018 - 14
Construction North 2018 - Arbitrator Supports Employer in Medical Marijuana Case
Construction North 2018 - Hiring a Lawyer – Choosing a Tombstone
Construction North 2018 - NOCA Celebrates 70 Years
Construction North 2018 - Not Just for Guys: Industry Wants to See More Women Enter Construction
Construction North 2018 - 19
Construction North 2018 - COCA Update
Construction North 2018 - 21
Construction North 2018 - Education Report
Construction North 2018 - Membership Report
Construction North 2018 - Entertainment Report
Construction North 2018 - 25
Construction North 2018 - 26
Construction North 2018 - 27
Construction North 2018 - 2018 Suppliers’ Guide
Construction North 2018 - Index to Advertisers
Construction North 2018 - 30
Construction North 2018 - cover3
Construction North 2018 - cover4
https://www.nxtbook.com/naylor/SBCA/SBCA0018
https://www.nxtbook.com/naylor/SBCA/SBCA0017
https://www.nxtbook.com/naylor/SBCA/SBCA0016
https://www.nxtbook.com/naylor/SBCA/SBCA0015
https://www.nxtbook.com/naylor/SBCA/SBCA0014
https://www.nxtbook.com/naylor/SBCA/SBCA0013
https://www.nxtbook.com/nxtbooks/naylor/SBCA0012
https://www.nxtbookmedia.com