Government Connections - Spring 2017 - 4

Advertorial

Youʼre a BIG Fish in
Smaller Destinations
M

uch goes into the decision-making process
of where to hold your next event.
Although there is no official guide to which
Tier each city falls into, it's good to keep in
mind how size of city will best serve your
group's needs. Occasionally, you can only
choose Tier I cities (top-population based cities).
Other times, you have the flexibility to seek
smaller communities. The top perks of bringing
your attendees to the charm of smaller cities are:

This cre
creates a charm and
welcoming
atmosphere for
welcom
the at
attendees.

Affordability
Affo
Alt
Although
government
pe
per diem rates are
obtainable
in large
o
cities, Tier II & III
cities may offer a
larger scope of
accommodation
options in your price
o
point. Shop aaround and there is a
point
chance you can land your favorite
hotel brand often in a smaller city.

CVB Services
Convention & Visitor Bureaus are
eager to assist your group. Their sales,
marketing and services team may
be able to assist you in save-thedate cards, assistance at registration,
welcome packets for your group and
more. Are your attendees on their
own at night? Let the small-town
charm shine with the help of dining
guides from the local CVB.

BIG FISH, Small Pond
In a Tier I city, you may be one of hundreds of
events in town. Smaller communities may be able to
promote you in a stronger light to the community
and media (should you choose). You may also get
more hands-on attention. For example, in Greater
Lansing, welcome signs with your group's name are
in the store fronts of walkable restaurants and stores.

All in all, be sure your destination selection can best
serve your goals & objectives of your event. It's the
special, unique experiences that your attendees will
most appreciate and talk about for years to come!
Amanda Toy, CGMP, CMP
Associate Director of Sales, Greater Lansing CVB



Table of Contents for the Digital Edition of Government Connections - Spring 2017

President’s Letter
Executive Director’s Corner
Going Places
2017 National Education Conference: Reel in Great Education
Government Events Embrace Competition as a Catalyst for Success
Ten Cans: Real Change Requires an Opener
The Fatal Flaws in Your Active Shooter Response and How to Fix Them
Thought Leadership
Meet a Member
CGMP Corner
SGMP NATION
Advertisers’ Index
Government Connections - Spring 2017 - intro
Government Connections - Spring 2017 - cover1
Government Connections - Spring 2017 - cover2
Government Connections - Spring 2017 - 3
Government Connections - Spring 2017 - 4
Government Connections - Spring 2017 - 5
Government Connections - Spring 2017 - President’s Letter
Government Connections - Spring 2017 - Executive Director’s Corner
Government Connections - Spring 2017 - 8
Government Connections - Spring 2017 - Going Places
Government Connections - Spring 2017 - 2017 National Education Conference: Reel in Great Education
Government Connections - Spring 2017 - 11
Government Connections - Spring 2017 - Government Events Embrace Competition as a Catalyst for Success
Government Connections - Spring 2017 - 13
Government Connections - Spring 2017 - 14
Government Connections - Spring 2017 - 15
Government Connections - Spring 2017 - Ten Cans: Real Change Requires an Opener
Government Connections - Spring 2017 - 17
Government Connections - Spring 2017 - The Fatal Flaws in Your Active Shooter Response and How to Fix Them
Government Connections - Spring 2017 - 19
Government Connections - Spring 2017 - Thought Leadership
Government Connections - Spring 2017 - 21
Government Connections - Spring 2017 - 22
Government Connections - Spring 2017 - Meet a Member
Government Connections - Spring 2017 - CGMP Corner
Government Connections - Spring 2017 - SGMP NATION
Government Connections - Spring 2017 - Advertisers’ Index
Government Connections - Spring 2017 - cover3
Government Connections - Spring 2017 - cover4
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