SPRAYFOAM Professional - Summer 2013 - (Page 6)
EXECUTIVE DIRECTOR’S CORNER
THE HOSE TO NOWHERE
f you are trying to get as much business as you can, but meanwhile lose
sight of the priorities for yourself, your
colleagues and your company, you are
not building a business or being a professional. You are simply performing
a task. Just like the famous “bridge to
nowhere” that lacked foresight and purpose, so too will your efforts if you are
not focusing upon the sustained commitment to health, safety and good practice.
I recently read Don Rumsfeld’s new
book – Rumsfeld’s Rules. He had a habit
of writing down interesting or motivating quotes, phrases and thoughts
over what is an exceptionally long and
diverse career, being surrounded by
our country’s most influential people.
It doesn’t matter if you associate with
his politics or not, the recollections he
has are great for anyone. As I was reading them I kept thinking of how they
apply to what SPFA and the folks in the
industry do every day. Below I offer a
few choice quotes…of Don’s quotes…or
Don’s quotes of someone else…and try
to apply them to our interests.
“Trust leaves on horseback but
returns on foot.” Credibility takes a
long time to build but can be lost very
quickly, and is slow to return. It is unfortunate but it’s true. If you have spent a
long time building relationships and
your business, you need to do everything possible to protect that. However,
if your competition is doing something
that is broadly discrediting to you or
the industry you serve in, like screwing
up a job, that too can have the effect of
eroding trust in you and your product.
Solidify important relationships so that
your customer’s trust in you and your
company will endure these challenges.
The road you don’t travel is always
smoother.” Sprayfoam is an innovative
and disruptive technology. It is bound
to find some bumps along the path. But
those are expected and simply need to
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be addressed promptly – both by the
industry and within your own company.
If you were looking for a smooth road,
then perhaps this is a road you should
not have chosen. If you did choose it,
and are committed to it, you have as
much responsibility to address the
bumps in the road as anyone. Every
time you do something new, whether
it’s use a new piece of equipment or
create a national certification program,
you accept there will be bumps. Deal
with them and move on.
“Don’t do or say things you would
not want to see on the evening news.”
Remember that trust quote above? If you
aren’t comfortable saying it publicly,
don’t say it at all. If you say something
to a customer with a wink, nod and soft
elbow to the gut, it better be something
you are also willing to have restated on
the news and be able to stand behind
it. If not, don’t go there under some illusion of privacy.
“If you don’t like change, you are
going to like irrelevance even less.”
Doing things the way you’ve always
done them isn’t enough. Installation
technique, materials, building science,
health and safety procedures…change
is the only constant. If you can’t or won’t
keep up, plan on riding the bench for a
“The world is run by those who
show up.” If you are focused only on
you, and not the role you can play in
your industry or community, you are
working off a short-sighted business
plan (BTW – do you HAVE a plan?).
Those that give, get back tenfold. If you
extend yourself to create meaningful
relationships with code officials, builders, architects, colleagues, and even
competition, an hour you spend going
the extra mile will become much more
important than an hour of spraying.
“The way to do well is to do well.” If
it matters to you, and it should if you are
a professional, you need to do it right.
Simple. Period. First, know what that is
and what it takes. Talk to experts. Do
some research. Maybe get more training
or even SPFA PCP certified. If you want
to do it well, then own it. If you don’t,
“Lawyers are like beavers. They
get in the middle of the stream and
dam it up.” Ever notice how the good
lawyers are able to make fun of being a
lawyer? Enough said on that one.
And one of my own for good measure: “The philosophy and trust of the
boss influence everything an employee
does.” If you are an employer it is critical
that you recognize the role your influence has on your employees every day.
You can’t always be with them, so how
you speak and act around them will give
them the cues on how to speak and act
with others on your behalf. If you only
give lip service to something important, like wearing the right respirator,
they won’t take it seriously when you
need them to. If you bad-talk a customer, they’re going to lack the respect
needed for that customer as well, and it
will influence the job they do for them.
Always speak and act like you want
them to in your absence.
Thanks Rummy for the springboard
and the thought-provoking rules. I hope
people are listening.
Kurt P. Riesenberg
Executive Director, SPFA
Table of Contents for the Digital Edition of SPRAYFOAM Professional - Summer 2013
Executive Director's Corner- The Hose to Nowhere
President's Post - Feast, Famine ...& Friends!
Foam Business News
Safety First - Effect of Ventilation Rates on Applicator Exposure During SPF Application
Checklist - How to Reduce Exposures During SPF Application
Legislative Update - The Immigration Reform and Construction
Behind The Foam - Rob Tollen and George Tollen: Selling a Product They Believe In
2013 SPFA Contractor Awards
Ask the Expert - Perfecting Your Masking and Trimming
Index of Advertisers
SPRAYFOAM Professional - Summer 2013