SPRAYFOAM Professional - Summer 2013 - (Page 6)

EXECUTIVE DIRECTOR’S CORNER DIRECTOR S THE HOSE TO NOWHERE I f you are trying to get as much business as you can, but meanwhile lose sight of the priorities for yourself, your colleagues and your company, you are not building a business or being a professional. You are simply performing a task. Just like the famous “bridge to nowhere” that lacked foresight and purpose, so too will your efforts if you are not focusing upon the sustained commitment to health, safety and good practice. I recently read Don Rumsfeld’s new book – Rumsfeld’s Rules. He had a habit of writing down interesting or motivating quotes, phrases and thoughts over what is an exceptionally long and diverse career, being surrounded by our country’s most influential people. It doesn’t matter if you associate with his politics or not, the recollections he has are great for anyone. As I was reading them I kept thinking of how they apply to what SPFA and the folks in the industry do every day. Below I offer a few choice quotes…of Don’s quotes…or Don’s quotes of someone else…and try to apply them to our interests. “Trust leaves on horseback but returns on foot.” Credibility takes a long time to build but can be lost very quickly, and is slow to return. It is unfortunate but it’s true. If you have spent a long time building relationships and your business, you need to do everything possible to protect that. However, if your competition is doing something that is broadly discrediting to you or the industry you serve in, like screwing up a job, that too can have the effect of eroding trust in you and your product. Solidify important relationships so that your customer’s trust in you and your company will endure these challenges. The road you don’t travel is always smoother.” Sprayfoam is an innovative and disruptive technology. It is bound to find some bumps along the path. But those are expected and simply need to 6 SPRAYFOAM PROFESSIONAL | Summer 2013 be addressed promptly – both by the industry and within your own company. If you were looking for a smooth road, then perhaps this is a road you should not have chosen. If you did choose it, and are committed to it, you have as much responsibility to address the bumps in the road as anyone. Every time you do something new, whether it’s use a new piece of equipment or create a national certification program, you accept there will be bumps. Deal with them and move on. “Don’t do or say things you would not want to see on the evening news.” Remember that trust quote above? If you aren’t comfortable saying it publicly, don’t say it at all. If you say something to a customer with a wink, nod and soft elbow to the gut, it better be something you are also willing to have restated on the news and be able to stand behind it. If not, don’t go there under some illusion of privacy. “If you don’t like change, you are going to like irrelevance even less.” Doing things the way you’ve always done them isn’t enough. Installation technique, materials, building science, health and safety procedures…change is the only constant. If you can’t or won’t keep up, plan on riding the bench for a long time. “The world is run by those who show up.” If you are focused only on you, and not the role you can play in your industry or community, you are working off a short-sighted business plan (BTW – do you HAVE a plan?). Those that give, get back tenfold. If you extend yourself to create meaningful relationships with code officials, builders, architects, colleagues, and even competition, an hour you spend going the extra mile will become much more important than an hour of spraying. “The way to do well is to do well.” If it matters to you, and it should if you are a professional, you need to do it right. Simple. Period. First, know what that is and what it takes. Talk to experts. Do some research. Maybe get more training or even SPFA PCP certified. If you want to do it well, then own it. If you don’t, go away. “Lawyers are like beavers. They get in the middle of the stream and dam it up.” Ever notice how the good lawyers are able to make fun of being a lawyer? Enough said on that one. And one of my own for good measure: “The philosophy and trust of the boss influence everything an employee does.” If you are an employer it is critical that you recognize the role your influence has on your employees every day. You can’t always be with them, so how you speak and act around them will give them the cues on how to speak and act with others on your behalf. If you only give lip service to something important, like wearing the right respirator, they won’t take it seriously when you need them to. If you bad-talk a customer, they’re going to lack the respect needed for that customer as well, and it will influence the job they do for them. Always speak and act like you want them to in your absence. Thanks Rummy for the springboard and the thought-provoking rules. I hope people are listening. Kurt P. Riesenberg Executive Director, SPFA http://www.naylornetwork.com/spfa/

Table of Contents for the Digital Edition of SPRAYFOAM Professional - Summer 2013

Executive Director's Corner- The Hose to Nowhere
President's Post - Feast, Famine ...& Friends!
Foam Business News
Safety First - Effect of Ventilation Rates on Applicator Exposure During SPF Application
Checklist - How to Reduce Exposures During SPF Application
Legislative Update - The Immigration Reform and Construction
Behind The Foam - Rob Tollen and George Tollen: Selling a Product They Believe In
Speaking Sensibly
2013 SPFA Contractor Awards
Ask the Expert - Perfecting Your Masking and Trimming
Upcoming Events
Index of Advertisers

SPRAYFOAM Professional - Summer 2013