SPRAYFOAM Professional - Fall 2017 - 7

EXECUTIVE DIRECTOR'S CORNER

VALUE AND SUCCESS
AND VALUE
A

reader recently sent in a question asking me how I define
value and success for SPFA. I'll take a
shot and hopefully avoid talking in too
many circles...
I have always linked value and success together because it is hard to have
one without the other, although which
one comes first really doesn't matter
because one typically can lead to the
other. And at the core of those things are
common feelings, results and conditions
that are consistent whether you're talking about personal, business or association success and value.
Success is a result that takes a lot of
forms - financial, meaningful accomplishments, beating your competition,
closing a big deal, creating a plan and
finishing it, buying the fishing boat or
anything really that shows you beat the
odds or accomplished something someone else might be less likely to do. And
success is relative, because for many of
us success means outcomes above or
beyond the ordinary in business or life
or family. For others it means walking
down a public sidewalk for the first time
with their new prosthetic leg, or finishing treatment for a disease, conquering
a fear, getting a new job or losing the 15
pounds they've talked about all spring.
All should be celebrated because,
let's face it: life and fate do actually work
against you. The nature of the world
and your existence is one that falls into
disorder without maintenance - not one
rig has ever become cleaner or betterrunning by neglecting it. That's called
entropy, one of my favorite words. So
if maintenance keeps things steady -
sometimes a success in itself - greater
success might be the things that work
out for us due to effort extended above
and beyond the maintenance. And even
when you don't realize the success you
may have been looking for, it is important to still find the small successes
along the way so you can string them

together, along with lessons learned and
your experience, to increase your chances
of greater success the next time you're
motivated to do more than maintain -
when you're ready to go after something.
Value's a little tougher. With success
you can usually point to one or a series
of accomplishments that can be objectively recognized as success, at least
for the person or group engaged in the
effort. Value is going to be much more
dependent on the situation and is almost
impossible to talk about without referring
in some way to "worth." Not so much
"financial worth," but worth of effort,
worth of cost, worth the consequences
in some way.
Associations are always focused on
"producing value" for their members
because with so many different interests,
it is hard to develop some THING, like a
product, although it does happen with
standards, tech docs, certification exams,
webinars and even this magazine - all
things we can touch or point at. But these
are still "service-oriented" products that
fit into a bigger plan of value. The webinar by itself has some value, but the real
value comes from the information delivered, the credibility of the organization
and presenter, and accuracy, understandability and dependability of the content
in creating an audience more-educated
after the webinar compared to before it.
It's the value that brings people back.
The value stemming from an association like SPFA is first in the forum - we
provide a legal framework in the U.S. for
competitors to get together and address
industry-wide issues. Uniquely to SPFA
we have the entire value chain in one
spot from manufacturing through to
installation, so discussions that lead to
accomplishments are had among representatives from every perspective.
Our value here is in providing network,
framework, rules and getting ANY motivated group of people together around
the topic of SPF to do things that are

going to help the industry, and consequently their business - which sounds
a lot like success. It also sounds like a
lot of work, because it is. As we realize
the fruits of labor, that success breeds a
desire to do more, and for more people to
gravitate toward accomplishment, building upon the structure that got us there
in the first place to produce more value.
Getting people from so many different
companies, backgrounds, opinions and
expertise to agree on something like a
tech doc, certification exam question,
convention activity, regulatory position
or webinar content is success. That
success leads to pride in teamwork and
accomplishment, to a more educated
customer with more reliable resources
at their disposal, to growth and confidence in the industry and distinction to
those individuals and companies that
created the success. These outcomes are
the value - pride, education, growth,
confidence and distinction - things you
can't touch (which, by the way, makes
them so much harder to sell...).
So, success can bring value, and creating value can bring success. This is no
different for your business. When you
make the stuff you make, be it materials
or an SPF install, each time is frankly a
success with all that has to go into it.
But greater success is in growing your
business, increasing your customers, hiring people with talent to improve your
business, winning awards and landing
bigger projects that rely upon your skill,
experience, capabilities and reputation.
All of these things represent success, but
are short-lived if you are not focusing
upon the value of them. The value of
them is in the boost to your reputation,
the confidence exhibited by the customer

www.sprayfoam.org

continued on page 45

| SPRAYFOAM PROFESSIONAL 7


http://www.sprayfoam.org

Table of Contents for the Digital Edition of SPRAYFOAM Professional - Fall 2017

Executive Director’s Corner
President’s Post
Foam Business News
Spfa Today – Membership News & Numbers
Legislative Update
Verdical Group’s 4th Annual Net Zero 2017 Conference: Energy + Water + Waste
An Expanding Business: Spray Foam Offers Interesting Opportunities for Sidelines
Can It Be Saved? Common Spray Foam Issues From Processing and Installation
The Evolution of the PCP Modifications and Improvements Through the First Five Years
2017 SPFA Contractor Awards
Discipline, Passion and Grit
Ask the Expert
Upcoming Events
Index of Advertisers | advertisers.com
SPRAYFOAM Professional - Fall 2017 - intro
SPRAYFOAM Professional - Fall 2017 - cover1
SPRAYFOAM Professional - Fall 2017 - cover2
SPRAYFOAM Professional - Fall 2017 - 3
SPRAYFOAM Professional - Fall 2017 - 4
SPRAYFOAM Professional - Fall 2017 - 5
SPRAYFOAM Professional - Fall 2017 - 6
SPRAYFOAM Professional - Fall 2017 - Executive Director’s Corner
SPRAYFOAM Professional - Fall 2017 - 8
SPRAYFOAM Professional - Fall 2017 - President’s Post
SPRAYFOAM Professional - Fall 2017 - 10
SPRAYFOAM Professional - Fall 2017 - 11
SPRAYFOAM Professional - Fall 2017 - Foam Business News
SPRAYFOAM Professional - Fall 2017 - 13
SPRAYFOAM Professional - Fall 2017 - Spfa Today – Membership News & Numbers
SPRAYFOAM Professional - Fall 2017 - 15
SPRAYFOAM Professional - Fall 2017 - 16
SPRAYFOAM Professional - Fall 2017 - Legislative Update
SPRAYFOAM Professional - Fall 2017 - Verdical Group’s 4th Annual Net Zero 2017 Conference: Energy + Water + Waste
SPRAYFOAM Professional - Fall 2017 - 19
SPRAYFOAM Professional - Fall 2017 - An Expanding Business: Spray Foam Offers Interesting Opportunities for Sidelines
SPRAYFOAM Professional - Fall 2017 - 21
SPRAYFOAM Professional - Fall 2017 - 22
SPRAYFOAM Professional - Fall 2017 - 23
SPRAYFOAM Professional - Fall 2017 - 24
SPRAYFOAM Professional - Fall 2017 - 25
SPRAYFOAM Professional - Fall 2017 - Can It Be Saved? Common Spray Foam Issues From Processing and Installation
SPRAYFOAM Professional - Fall 2017 - 27
SPRAYFOAM Professional - Fall 2017 - 28
SPRAYFOAM Professional - Fall 2017 - 29
SPRAYFOAM Professional - Fall 2017 - The Evolution of the PCP Modifications and Improvements Through the First Five Years
SPRAYFOAM Professional - Fall 2017 - 31
SPRAYFOAM Professional - Fall 2017 - 2017 SPFA Contractor Awards
SPRAYFOAM Professional - Fall 2017 - 33
SPRAYFOAM Professional - Fall 2017 - 34
SPRAYFOAM Professional - Fall 2017 - 35
SPRAYFOAM Professional - Fall 2017 - 36
SPRAYFOAM Professional - Fall 2017 - 37
SPRAYFOAM Professional - Fall 2017 - Discipline, Passion and Grit
SPRAYFOAM Professional - Fall 2017 - 39
SPRAYFOAM Professional - Fall 2017 - 40
SPRAYFOAM Professional - Fall 2017 - 41
SPRAYFOAM Professional - Fall 2017 - 42
SPRAYFOAM Professional - Fall 2017 - Ask the Expert
SPRAYFOAM Professional - Fall 2017 - 44
SPRAYFOAM Professional - Fall 2017 - Upcoming Events
SPRAYFOAM Professional - Fall 2017 - Index of Advertisers | advertisers.com
SPRAYFOAM Professional - Fall 2017 - cover3
SPRAYFOAM Professional - Fall 2017 - cover4
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