Association Leadership - May/June 2018 - 24

FEATURE

Harness
the Power of Your
Association Publication
By Sarah Sain

DOES YOUR ASSOCIATION'S

publication have members
saying, "Wow!"?
It should. After all, your publication
is one of the most effective and
important communications pieces
that your association uses to reach
members. According to the 2017
Naylor Communications Benchmarking
Report, print magazines continue to be
among the most highly rated member
communications channels - 68 percent
of all association executives surveyed
consider their member magazine very
or extremely valuable.
For that reason, you want to make
sure your association magazine appeals
24 ASSOCIATION LEADERSHIP

to as many readers as possible with
an eye-catching and inviting design. If
those two words don't describe your
current magazine, then maybe it's time
for a redesign.
Most publications are given a fresh
look every few years. And while a
publication redesign does require time
and resources, it has a big impact
and helps you engage more with your
members - making it well worth
the effort.
At the outset of a publication
redesign, you'll want to set goals for
how your association will determine
success. Here are four objectives your
publication redesign should accomplish.

1. Clearly Communicate
Your Value
Your association's publication should
incorporate your association's mission
and vision into the content and visual
design. The message that is conveyed
through the text and images on every
page should help your association
take another step into the future. If your
mission is to educate, every page should
convey knowledge. If your mission is
to champion the industry, every article
should advocate for your members. Look
for new ways to present this information
so members are excited about what they
can accomplish only through being a
member of your association. Help them



Association Leadership - May/June 2018

Table of Contents for the Digital Edition of Association Leadership - May/June 2018

Homepage
60-Second Solutions
Ask a Hotelier
Tech Talks Recap
What Every Association Professional Needs to Know About Advocacy
Are There Blind Spots in Your Sexual Harassment Policies?
Email Phishing in the New Wild West
Identifying Email Risks to Your Association
Harness the Power of Your Publication
Meetings Minute
Destination Planner
New Members
Index to Advertisers
Backpack to Briefcase
Association Leadership - May/June 2018 - Intro
Association Leadership - May/June 2018 - cover1
Association Leadership - May/June 2018 - cover2
Association Leadership - May/June 2018 - 3
Association Leadership - May/June 2018 - 4
Association Leadership - May/June 2018 - 5
Association Leadership - May/June 2018 - 6
Association Leadership - May/June 2018 - Homepage
Association Leadership - May/June 2018 - 60-Second Solutions
Association Leadership - May/June 2018 - 9
Association Leadership - May/June 2018 - Ask a Hotelier
Association Leadership - May/June 2018 - 11
Association Leadership - May/June 2018 - Tech Talks Recap
Association Leadership - May/June 2018 - 13
Association Leadership - May/June 2018 - What Every Association Professional Needs to Know About Advocacy
Association Leadership - May/June 2018 - 15
Association Leadership - May/June 2018 - 16
Association Leadership - May/June 2018 - 17
Association Leadership - May/June 2018 - 18
Association Leadership - May/June 2018 - 19
Association Leadership - May/June 2018 - Are There Blind Spots in Your Sexual Harassment Policies?
Association Leadership - May/June 2018 - 21
Association Leadership - May/June 2018 - Identifying Email Risks to Your Association
Association Leadership - May/June 2018 - 23
Association Leadership - May/June 2018 - Harness the Power of Your Publication
Association Leadership - May/June 2018 - 25
Association Leadership - May/June 2018 - Meetings Minute
Association Leadership - May/June 2018 - Destination Planner
Association Leadership - May/June 2018 - New Members
Association Leadership - May/June 2018 - Index to Advertisers
Association Leadership - May/June 2018 - Backpack to Briefcase
Association Leadership - May/June 2018 - cover3
Association Leadership - May/June 2018 - cover4
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