Association Leadership - July/August 2016 - (Page 11)
TAKES ❯❯ BY the NUMBERS
ASSOCIATIONS LOOkING fORWARD
Looking Forward is a continuing effort by Association Laboratory to produce research into the issues facing
associations and their leaders. Originally based on the insights of more than 50 association chief officers, this
annual benchmarking study today highlights the insights of hundreds of association leaders on the factors
they perceive as having the most substantial impact on association stakeholders and the resulting impact on
association strategy. Association Laboratory's research is clear. Three critical priorities are essential to success:
1. Create ongoing processes to inform decision-makers with critical information.
2. Develop successful strategic board-staff partnerships.
3. Implement customized engagement models designed around the future needs of stakeholders.
Below are the top concerns associations face according to the survey:
of associations noted
"Changes in federal laws and regulations" as one
of their top government concerns, followed by
"Increased federal regulatory costs
"Managing the volume of information members
receive" remained the top technology concern, with
55 percent of association CEOs
naming it as a top driver in decision-making.
The two most significant workforce concerns were
"Recruiting and retaining qualified staff"
and "Managing a
More than 50 percent of the association
CEOs surveyed noted they are either "Somewhat"
or "Very concerned" about future negative impacts
on the following: sponsorships, meeting attendance,
retention, acquisition and publications revenue.
❯❯ SCREEN SHOTS
Info: Think about it: How often do you
share information about your location
with friends, family or colleagues each
day? Where are you? When will you be
home? I'm running 15 minutes late for
the meeting. Let's meet at the restaurant
at 6 p.m. With Glympse, you no longer
need to make a phone call or send a text
to communicate common location-based
information. Designed to keep up with
an increasingly mobile lifestyle, Glympse
visually answers the question of "Where
are you?" with a dynamic map that
updates your whereabouts in real-time.
Info: Primer is a fast, easy
way to learn new digital
marketing skills. It gives
you bite-sized lessons to
do whenever you have five
minutes free. Interactive
activities will help you
learn concepts quickly.
And you can put your new
knowledge to use right
away with personalized,
in-app next steps that are
automatically saved for you.
Info: Organize your team
conversations in channels
that are open or private for
a few select team members.
Make a channel for a project,
a topic, a team-everyone
has a view of all that's going
on. Share not just your
messages, but all your files,
images, PDFs, documents,
and spreadsheets. Add
comments, star for later
reference, and it's all
Read the digital version at www.associationleadershipmagazine.com 11
Table of Contents for the Digital Edition of Association Leadership - July/August 2016
Introducing the 2016-2017 TSAE Board Chairman
Meet TSAE’s Newest Board Members
6 Signs That It’s Time for an Organizational Check-Up
Project Management 101 – Where to Begin?!
Inaugural TSA Open a Big Hit!
Meetings Thought Leadership
Destination Planner: Lubbock
Index to Advertisers
Association Leadership - July/August 2016